SOCIAL
New Study Outlines Key Snapchat Ads Best Practices, Based on 14,000 Campaigns
What’s working in Snapchat ads, and how can you improve your Snap marketing approach in 2022?
That’s what the team from VidMob sought to find out in a new, three-part study, which saw VidMob analyze over 14,000 Snap ad campaigns, run over the last three years, to understand the key best practices and approaches.
The study is split into three verticals – Financial Services, CPG and Entertainment. You can access each of the whitepaper summaries here, but in this post, we’ll take a look at some of the key notes.
Within each of the topic reports, VidMob has included a summary of what works best, and how Snap users respond to ads.
They’ve also included a more specific breakdown of key elements, along with key engagement stats.

The above note is one of the common points that VidMob found – overall, the analysis shows that the following two elements work across all verticals:
- High contrast imagery – Creatives with a high degree of contrast and bold colors saw a 15% higher swipe up rate for Financial services compared to low color contrast videos, while high contrast ads saw a 40% higher swipe up rate for the Entertainment category. Similarly, CPG ads with high color contrast yielded twice the screen time as other ads.
- Minimized text – View rate was 175% higher for Financial services creatives when less than 5% of the screen was dedicated to text, while the difference was 85% for CPG ads. When text took up less than 5% of the screen, Entertainment ad swipe up rates were 23% higher.
Another element that works across verticals – celebrity fronted campaigns:

I mean, if you can afford an endorsement from Kevin Hart, go for that, but not all brands have that as an option. But then again, Snap’s recently announced ad partnership with Cameo could open up new avenues for celebrity-based campaigns in the app.
There are some interesting notes here, and if you are looking at ways to improve your Snap ads approach, it’s worth taking a look through the findings, which could spark new considerations in your campaigns.
You can access the three VidMob whitepapers here, here, and here.
SOCIAL
Twitter Publishes 2023 Marketing Calendar to Assist with Campaign Planning

Looking to map out your content calendar for the year ahead?
This will help – Twitter has published its annual events calendar, which highlights all of the key dates and celebrations that you need to keep in mind in your planning.
The interactive calendar provides a solid overview of important dates, which could assist in your strategy. You can also filter the list by region, and by event type.

You can also download any specific listing, though the download itself is pretty basic – you don’t get, like, a pretty calendar template that you can stick on your wall or anything.

Twitter used to publish downloadable calendars, but switched to an online-only display a couple of years back. Which still includes all the same info, but isn’t as cool looking.
Either way, it may help in your process, as you map out your 2023 approach.
In addition to this, Twitter’s also published an overview of some of the major events that it’ll be looking to highlight in the app throughout the year, along with a pitch to advertisers, amid the more recent chaos at the app.
As per Twitter:
“We’re moving more quickly than ever, and we’re still the place people turn to see and talk about what’s happening. A great example is the recent FIFA Men’s World Cup. We saw a whopping 147B impressions of event-related content on the platform, up nearly +30% from 2018. We also generated 7.1B views on World Cup video1, with everything from memes to nail-biter outcomes to history being made.”
There’s also this:
“Not only is Twitter alive with content and conversation around big moments, but we are also growing. We saw global mDAU acceleration in Q4 to 253.1M, driven by an average sign-up rate of more than 1 million new daily users across Q42.”
That’s the first official usage stat Twitter has shared since Elon Musk took over at the app, and is a significant jump on the 238 million mDAU that Twitter reported in Q2 last year, its last market update before the sale went through.
It’ll be interesting to see if that usage level holds, as Twitter works through its latest changes and updates.
You can check out Twitter’s 2023 marketing calendar here.
SOCIAL
‘Stop the hate’ online, UN chief pleads on Holocaust Day

A person visits the Holocaust Memorial, in Berlin, Germany on January 27, 2023, on International Holocaust Remembrance Day – Copyright AFP Michal Cizek
The UN secretary-general warned of social media’s role in spreading violent extremism around the globe as he marked Holocaust Remembrance Day on Friday, urging policy makers to help stop online hate.
Antonio Guterres said parts of the internet were turning into “toxic waste dumps for hate and vicious lies” that were driving “extremism from the margins to the mainstream.”
“Today, I am issuing an urgent appeal to everyone with influence across the information ecosystem,” Guterres said at a commemoration ceremony at the United Nations. “Stop the hate. Set up guardrails. And enforce them.”
He accused social media platforms and advertisers of profiting off the spread of hateful content.
“By using algorithms that amplify hate to keep users glued to their screens, social media platforms are complicit,” added Guterres. “And so are the advertisers subsidizing this business model.”
Guterres drew parallels with the rise of Nazism in 1930s Germany, when people didn’t pay attention or protest.
“Today, we can hear echoes of those same siren songs to hate. From an economic crisis that is breeding discontent to populist demagogues using the crisis to seduce voters to runaway misinformation, paranoid conspiracy theories and unchecked hate speech.”
He lamented the rise of anti-Semitism, which he said also reflects a rise of all kinds of hate.
“And what is true for anti-Semitism is true for other forms of hate. Racism. Anti-Muslim bigotry. Xenophobia. Homophobia. Misogyny”
SOCIAL
Weird of the Week

What happened when six doctors swallowed Lego heads for science, and the results of Santa’s DNA test. Plus, is Dolly Parton really recording an album with Slipknot?
Source link
-
WORDPRESS7 days ago
How to Set Up Google Ads Conversion Tracking in WordPress
-
SEO7 days ago
Top 25 Fastest Growing Jobs
-
WORDPRESS6 days ago
Choosing WordPress for your Website CMS
-
SEARCHENGINES2 days ago
Google Publishes A New SEO Case Study
-
MARKETING6 days ago
Four Sales Tools To Use During This Economic Downturn
-
SEO6 days ago
A Guide To Enterprise SEO Strategy For SaaS Brands
-
WORDPRESS5 days ago
9 Must Have WordPress Plugins for 2023
-
SEARCHENGINES7 days ago
Google Maps Posting Restrictions For User Generated Content