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Google Search Console Impressions Report and Continuous Scroll SERPs

In a Google Office-hours hangout John Mueller was asked a great question about how Google Search Console (GSC) reports impressions now that the first page of the search results are…

Google’s Priority Hints Improves CWV

Google published an article encouraging developers and publishers to use the new (and experimental) “importance” priority hint attribute which can help improve Core Web Vitals and the user experience. The…

Google: We Don’t Classify Sites By Technology Platform Or Infrastructure

Google’s John Mueller said that the search engine does not classify the type of site you are based on the technology platform or infrastructure it uses. So if you use…

Google Doesn’t Care What’s In An Image

Google’s web search algorithm doesn’t care what’s in an image. All that matters is it’s marked up with the correct structured data. Whether it’s an award-winning photograph, or a blank…

Does Content or Links Improve Trust with Google?

Google’s John Mueller answered a question in Google Office-hours hangout about improving trust with Google. Trustworthiness, along with expertise and authoritativeness are a hot topic. Mueller addresses the topic of…

Google Offers a Definition of Quality Content

In a Google SEO office-hours hangout Google’s John Mueller offered a broader definition of what content quality really means. His definition expands on what it means to have quality content…

Google Tests Larger Font In Mobile Search Bar

Google is testing a larger font and larger search bar in the mobile search interface. This was spotted by Brodie Clark, who posted two images on Twitter. I made those…

Google: Buttons Are Not Links, Buttons Not Used For Crawling Purposes

Google’s John Mueller was asked if the button attribute is treated like a link attribute. The answer was a straight forward, “no.” John said on Twitter “buttons aren’t links and…

Google: Author Not A Direct Ranking Factor

Google’s John Mueller said a bit ago in a video hangout that the author of an article is not a direct ranking factor. He said this when he was asked…

Google: Sometimes Black Hat SEO Works & You Don’t Get Caught But…

Google’s John Mueller admitted on Twitter that sometimes black hat SEO and risky practices work and you don’t always get caught. But he added that sometimes you can get caught…