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Google Launches New Overview of Pandemic Trends, Based on Google Search Volume

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This is interesting – Google has launched a new overview of what it’s calling ‘lockdown trends‘, a daily overview of the hobbies and interests that saw the biggest increases in search volume over the last year.

Google lockdown trends

As you can see here, the listing provides a day-by-day calendar view on the left, which, when clicked, then gives you info (on the right) as to what hobby or interest saw the biggest increase in search volume on that day.

You can also search by category, highlighting the noted daily interests in specific segments, or you can search by topic in the query field.

Google Lockdown Trends

You can also see what shows up in Google’s search results for each hobby by tapping on the hobby name in the graph, taking you through to the relevant SERP.

It’s an interesting look at what’s been trending over the past year, which could help to provide guidance for your marketing efforts. If, for example, your business sells supplies that can be used on certain hobbies, you can check out which key trends in specific niches have been seeing more interest, which could help to angle your campaigns.

The listings may also help open your mind to new tie-in opportunities, linked into these rising areas of focus. Maybe there are outdoor activities that tie into your business, or at home hobbies that align with certain messaging.

Or it could just be something of generic interest, which may help you frame your thinking around pandemic activities.

Either way, it’s an interesting overview, which may provide some research benefit. 

You can check out Google’s year in lockdown trends tool here.

Socialmediatoday.com

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Weird of the Week

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Weird of the Week

What happened when six doctors swallowed Lego heads for science, and the results of Santa’s DNA test. Plus, is Dolly Parton really recording an album with Slipknot?

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The Most Visited Websites in the World – 2023 Edition [Infographic]

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The Most Visited Websites in the World - 2023 Edition [Infographic]

Google remains the most-visited website in the world, while Facebook is still the most frequented social platform, based on web traffic. Well, actually, YouTube is, but YouTube’s only a partial social app, right?

The findings are displayed in this new visualization from Visual Capitalist, which uses SimilarWeb data to show the most visited websites in bubble chart format, highlighting the variance in traffic.

As you can see, following Facebook, Twitter and Instagram are the next most visited social platforms, which is likely in line with what most would expect – though the low numbers for TikTok probably stand out, given its dominance of modern media zeitgeist.

But there is a reason for that – this data is based on website visits, not app usage, so platforms like TikTok and Snapchat, which are primarily focused on the in-app experience, won’t fare as well in this particular overview.

In that sense, it’s interesting to see which social platforms are engaging audiences via their desktop offerings.

You can check out the full overview below, and you can read Visual Capitalist’s full explainer here.

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Cheeky branding wins (and missteps)

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Cheeky branding wins (and missteps)

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Branding and rebranding is getting more fun, here we look at some of cheekiest brands that have caught our eye – for the right and wrong reasons.



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