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Google Launches New Speech Enhancement Tech to Clarify Audio Within YouTube Stories

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Google has this week launched a new speech enhancement option within YouTube Stories which will enable users to reduce background noise in their video clips, and put more emphasis on the main subject.

As you can see (or hear) in this video, the new option, which users can apply in their upload settings, reduces background sound, improving the main presentation and clarifying speech.

The technology is part of Google’s ongoing work on speech-to-text translation, utilizing machine learning technology to isolate the speech of a video’s subject. 

As explained by Google:

By training the model on a large-scale collection of online videos, we are able to capture correlations between speech and visual signals, such as mouth movements and facial expressions, which can then be used to separate the speech of one person in a video from another, or to separate speech from background sounds. This technology not only achieves state-of-the-art results in speech separation and enhancement (a noticeable 1.5dB improvement over audio-only models), but in particular, can improve the results over audio-only processing when there are multiple people speaking, as the visual cues in the video help determine who is saying what.”

That obviously has applications beyond improving your Stories clips, but YouTube Stories provides a good testing ground for the process, while also giving users another way to improve their Stories presentation.

To apply the new option, YouTube creators who are eligible for YouTube Stories can record a video, and then select the “Enhance speech” option from the volume controls editing tool (iOS only at this stage).

YouTube Stories speech enhancement

Of course, not everyone has access to YouTube Stories creation as yet. YouTube Stories is only available to channels with over 10,000 subscribers, though the platform is looking to open it up to more users sometime soon.

Interestingly, YouTube will also soon stop YouTube Stories creators from adding music from the Audio Library to their Stories clips – which seems like a step back, but YouTube says the option sees very low usage.

Regardless of availability, it’s an interesting new option, and it’ll also be interesting to see whether Google looks to make its background audio reduction tools available in more places in future.

You can read more about the technical process behind the new option here.

Socialmediatoday.com

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Podcast Marketing Statistics for Businesses [Infographic]

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Podcast Marketing Statistics for Businesses [Infographic]

Podcasts have become an increasingly popular content format, providing on-demand, topical material covering virtually any subject that you can think of.

Indeed, according to estimates, over 130 million people will listen to podcasts monthly in the US this year, which could also provide significant opportunities for marketers to tap into this captive audience, and reach them with relevant ads and offers.

If you’re considering getting into podcasting or podcast advertising, this will help. The team from Spiralytics have put together a collection of podcast consumption stats and notes, which could help guide your thinking around the format.

Check out the full infographic below.

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17 Content Options for Each Stage of the Sales Journey [Infographic]

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17 Content Options for Each Stage of the Sales Journey [Infographic]

Looking to formulate a better content strategy for 2023?

This will help – the team from Orbit Media has put together a listing of 17 content formats, and where they fit within the sales funnel which could provide some inspiration for your planning.

There are some good pointers here, with specific approaches that you can take at each stage of the journey.

Check out the full listing below – while you can read more on the Orbit Media website.

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Meta Soars by Most in Decade, Adding $100 Billion in Value

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Meta Soars by Most in Decade, Adding $100 Billion in Value

Correction: February 2, 2023 This article has been revised to reflect the following correction: An earlier version of this article misstated how much Meta expected to spend on its deal with the virtual reality start-up Within. It is $400 million, not $400 billion. Meta’s stock surged on Thursday …

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