SOCIAL
Pinterest Provides Cultural Context on Halloween Costumes, Shares Data on Halloween Search Trends
With searches for Halloween ideas ramping up on Pinterest, the platform has added some new informational prompts within Halloween-related searches which highlight the cultural significance of certain costumes, in order to help users avoid misusing common themes and ideas.
As explained by Pinterest:
“Costumes are consistently a top-searched term, but many people may not know that certain costumes are appropriations of other cultures. As a platform for positivity, we want to make it easy to find culturally-appropriate Halloween ideas, and bring awareness to the fact that costumes should not be opportunities to turn a person’s identity into a stereotyped image.”
As you can see in the first example above, a search for ‘Day of the Dead costumes’, for example, will bring up a new ‘Cultural appropriation on Halloween’ informational Pin, which provides further background data on the event, and its significance, which will help improve understanding among Pinners.
Pinterest will also limit recommendations for costumes that appropriate cultures.
It’s the latest in Pinterest’s evolving efforts to improve representation and diversity in all aspects of its company – both internally and externally. Pinterest also recently expanded its skin tone search qualifiers, helping to better personalize its search options for more users, while it’s also undergoing a review of its internal workplace culture in order to address concerns with racial inequality.
And in addition to these new informational prompts, Pinterest has also provided some new insights on trending Halloween searches in 2020, which will see a different approach to the event than most are used to.
According to Pinterest, searches for the following terms are on the rise this year:
- Halloween breakfast
- Haunted garage
- Halloween piñata
- Halloween scavenger hunt
- Halloween games
- Haunted mansion bathroom
- Halloween themed bedroom
- Backyard Halloween party
Most of those are probably as expected, but they might provide some additional pointers for your approach to the event, or get you thinking about related tie-ins for your campaigns.
You can read more on Pinterest’s Halloween usage stats and new tools here.
SOCIAL
Snapchat Explores New Messaging Retention Feature: A Game-Changer or Risky Move?
In a recent announcement, Snapchat revealed a groundbreaking update that challenges its traditional design ethos. The platform is experimenting with an option that allows users to defy the 24-hour auto-delete rule, a feature synonymous with Snapchat’s ephemeral messaging model.
The proposed change aims to introduce a “Never delete” option in messaging retention settings, aligning Snapchat more closely with conventional messaging apps. While this move may blur Snapchat’s distinctive selling point, Snap appears convinced of its necessity.
According to Snap, the decision stems from user feedback and a commitment to innovation based on user needs. The company aims to provide greater flexibility and control over conversations, catering to the preferences of its community.
Currently undergoing trials in select markets, the new feature empowers users to adjust retention settings on a conversation-by-conversation basis. Flexibility remains paramount, with participants able to modify settings within chats and receive in-chat notifications to ensure transparency.
Snapchat underscores that the default auto-delete feature will persist, reinforcing its design philosophy centered on ephemerality. However, with the app gaining traction as a primary messaging platform, the option offers users a means to preserve longer chat histories.
The update marks a pivotal moment for Snapchat, renowned for its disappearing message premise, especially popular among younger demographics. Retaining this focus has been pivotal to Snapchat’s identity, but the shift suggests a broader strategy aimed at diversifying its user base.
This strategy may appeal particularly to older demographics, potentially extending Snapchat’s relevance as users age. By emulating features of conventional messaging platforms, Snapchat seeks to enhance its appeal and broaden its reach.
Yet, the introduction of message retention poses questions about Snapchat’s uniqueness. While addressing user demands, the risk of diluting Snapchat’s distinctiveness looms large.
As Snapchat ventures into uncharted territory, the outcome of this experiment remains uncertain. Will message retention propel Snapchat to new heights, or will it compromise the platform’s uniqueness?
Only time will tell.
SOCIAL
Catering to specific audience boosts your business, says accountant turned coach
While it is tempting to try to appeal to a broad audience, the founder of alcohol-free coaching service Just the Tonic, Sandra Parker, believes the best thing you can do for your business is focus on your niche. Here’s how she did just that.
When running a business, reaching out to as many clients as possible can be tempting. But it also risks making your marketing “too generic,” warns Sandra Parker, the founder of Just The Tonic Coaching.
“From the very start of my business, I knew exactly who I could help and who I couldn’t,” Parker told My Biggest Lessons.
Parker struggled with alcohol dependence as a young professional. Today, her business targets high-achieving individuals who face challenges similar to those she had early in her career.
“I understand their frustrations, I understand their fears, and I understand their coping mechanisms and the stories they’re telling themselves,” Parker said. “Because of that, I’m able to market very effectively, to speak in a language that they understand, and am able to reach them.”Â
“I believe that it’s really important that you know exactly who your customer or your client is, and you target them, and you resist the temptation to make your marketing too generic to try and reach everyone,” she explained.
“If you speak specifically to your target clients, you will reach them, and I believe that’s the way that you’re going to be more successful.
Watch the video for more of Sandra Parker’s biggest lessons.
SOCIAL
Instagram Tests Live-Stream Games to Enhance Engagement
Instagram’s testing out some new options to help spice up your live-streams in the app, with some live broadcasters now able to select a game that they can play with viewers in-stream.
As you can see in these example screens, posted by Ahmed Ghanem, some creators now have the option to play either “This or That”, a question and answer prompt that you can share with your viewers, or “Trivia”, to generate more engagement within your IG live-streams.
That could be a simple way to spark more conversation and interaction, which could then lead into further engagement opportunities from your live audience.
Meta’s been exploring more ways to make live-streaming a bigger consideration for IG creators, with a view to live-streams potentially catching on with more users.
That includes the gradual expansion of its “Stars” live-stream donation program, giving more creators in more regions a means to accept donations from live-stream viewers, while back in December, Instagram also added some new options to make it easier to go live using third-party tools via desktop PCs.
Live streaming has been a major shift in China, where shopping live-streams, in particular, have led to massive opportunities for streaming platforms. They haven’t caught on in the same way in Western regions, but as TikTok and YouTube look to push live-stream adoption, there is still a chance that they will become a much bigger element in future.
Which is why IG is also trying to stay in touch, and add more ways for its creators to engage via streams. Live-stream games is another element within this, which could make this a better community-building, and potentially sales-driving option.
We’ve asked Instagram for more information on this test, and we’ll update this post if/when we hear back.
Turkish startup ikas attracts $20M for its e-commerce platform designed for small businesses
Roundel Media Studio: What to Expect From Target’s New Self-Service Platform
Google Limits News Links In California Over Proposed ‘Link Tax’ Law
Daily Search Forum Recap: April 12, 2024
10 Paid Search & PPC Planning Best Practices
Google Core Update Volatility, Helpful Content Update Gone, Dangerous Google Search Results & Google Ads Confusion
Google Unplugs “Notes on Search” Experiment
2 Ways to Take Back the Power in Your Business: Part 2
Critical Display Error in Brand Safety Metrics On Twitter/X Corrected
Weekend Google Core Ranking Volatility
-
WORDPRESS7 days agoTurkish startup ikas attracts $20M for its e-commerce platform designed for small businesses
-
MARKETING6 days agoRoundel Media Studio: What to Expect From Target’s New Self-Service Platform
-
SEO6 days agoGoogle Limits News Links In California Over Proposed ‘Link Tax’ Law
-
SEARCHENGINES6 days ago
Daily Search Forum Recap: April 12, 2024
-
SEO5 days ago10 Paid Search & PPC Planning Best Practices
-
SEARCHENGINES5 days agoGoogle Core Update Volatility, Helpful Content Update Gone, Dangerous Google Search Results & Google Ads Confusion
-
SEO7 days agoGoogle Unplugs “Notes on Search” Experiment
-
MARKETING5 days ago2 Ways to Take Back the Power in Your Business: Part 2
