Connect with us


Facebook Further Clarifies Rules Around False Claims in Ads in Relation to Election Fraud



With US President Donald Trump still refusing to confirm that he will facilitate a peaceful transition of power, in the event of him losing the upcoming election, Facebook has this week updated its rules around false claims in political ads relating to both election fraud and election results.

As explained by Facebook Product Manager Rob Leathern:

Last week, we said that we would prohibit ads that make premature declarations of victory. We also won’t allow ads with content that seeks to delegitimize the outcome of an election or example, this would include calling a method of voting inherently fraudulent or corrupt, or using isolated incidents of voter fraud to delegitimize the result of an election.”

As noted by Leathern, Facebook has already announced official measures and rules around potential false claims of victory via Facebook ads, which could essentially see candidates use Facebook’s massive reach to delegitimize the official poll numbers. But now, Facebook’s also looking to combat claims that certain voting processes are overly susceptible to manipulation.

The measures, as noted, are almost definitely, specifically related to comments made by President Trump. In this week’s first election debate, for example, Trump again reiterated his belief that:

“As far as the ballots are concerned, it’s a disaster. […] It’s a rigged election.”

Trump has repeatedly criticized the voting process, and concessions that have made in order to accomodate mail-in voting, which is in line with official health recommendations to combat the spread of COVID-19. 

Yet, despite Trump’s reservations, official investigations have found that fraud is exceedingly rare in mail-in votes, and given the potential for such comments to reduce civic participation, Facebook is taking steps, based on that advice, to combat such claims in its ads.


The problem, however, is that this only applies to Facebook ads. Candidates and politicians can still make claims around such within organic posts (though some will trigger fact-check warnings), and while Facebook is also implementing a ban on any new political ads during the final week of the campaign, overall, its restrictions may not go far enough in halting such claims entirely – if, indeed, such comments are posted to candidate profiles at some point in the process. 

President Trump, for example, has more than 31 million followers on Facebook, while Democratic candidate Joe Biden has over 3 million, so both have significant reach on the platform without having to use paid ads, which is where Facebook’s new rules would apply.

Outside of paid ads, it’s hard to know what Facebook will and won’t allow, with its approach to regular Page posts from the candidates taking a more lenient stance. Facebook’s perspective is that it should limit its interference in such in order to let the people decide based on what’s posted, but that could mean that some divisive, and dangerous comments are amplified via its platform without any restriction or challenge.

That somewhat lessens the impact of these new measures – but still, the fact that Facebook is implementing rules around such at all underlines the concerns many have around the potential divisiveness of the election, and what could happen as a result.



LinkedIn Shares Marketing Industry Insights and Tips in Latest ‘Big Thinking’ Digital Magazine



LinkedIn Shares Marketing Industry Insights and Tips in Latest 'Big Thinking' Digital Magazine

Looking for a marketing-related read for the long weekend?

LinkedIn has published the second edition of its ‘Big Thinking’ digital magazine, which includes a range of interviews, insights, tips and notes on various marketing-related subjects and trends.

The 36-page magazine includes expert notes on sustainable marketing practices, evolving messaging processes, and creative tips – from Disney no less.

There’s also a section which looks at how marketers can mitigate the loss of cookie tracking data, and how to build an employer brand (and why you should).

LinkedIn Big Thinking magazine

LinkedIn has also included expert interviews on customer experience, digital transformation and creative B2B strategies, among other elements.

There are some good notes, which could help you formulate a more effective marketing approach for your brand, in line with the latest trends, while it’s also handy to stay up to date with the latest trend insights and tips to keep your market knowledge fresh.

And it’s free. If nothing else, it’s a quick overview of some of the key trends that are playing on the minds of the top industry professionals, which will likely trigger at least inspiration in your own efforts.

You can download LinkedIn’s latest ‘Big Thinking’ digital magazine here.


Source link

Continue Reading

Subscribe To our Newsletter
We promise not to spam you. Unsubscribe at any time.
Invalid email address