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Google Updates Shopping Gift Guide to Highlight the Latest Trending Items Based on Search Volume

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Last December, Google released a new “Shopping 100” mini-site, which provided a listing of the 100 most popular product trends heading into Christmas, separated by category, in order to help people find the ideal gifts for family and friends. 

This year, Google’s given the mini-site a refresh, and renamed it the Google Shopping Gift Guide, while also updating it with the latest product data, based on search trends, to help people figure out what’s popular and in demand.

Google Gift Guide

As explained by Google:

“We’ve identified trending product categories over the past few months, and translated them into gift lists for the people in your life.”

That’ll make it easier to figure out what to buy as gifts, and for brands, it could also help to point you in the right direction as to what people are searching for – and if you have products that align with those trends, it may be worth running your own promotions over the next few weeks.

But the potential benefits for brands extend beyond that. Google’s Shopping Gift Guide also enables people to connect through to Google’s Shopping options, which could drive a lot of traffic to the listed products.

“With thousands of stores in one place, you can find what you’re looking for, online or nearby. Nearby store listings show store hours and stock alerts, so you don’t waste a trip. And, if you’d rather keep those trips quick, you can see which stores offer in-store or curbside pickup.”

Google Gift Guide

As you can see here, Google also lists prices for each item, helping people get the best deal. And if you stock any of these items, you’ll want to be on that list.

In order to do that, you’ll need to be signed up to Google’s Merchant Center, where you can create a product feed for Google Shopping. But luckily, Google Shopping listings are now available for free, so you can do so at no cost. It just takes time to go through the various steps. But it could be worth it, especially, as noted, if you sell products that are listed on the site. 

But even if you don’t, it’s good research to check in with, some valuable insight to inform your own marketing approach. 

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You can check out the new Google Shopping Gift Guide here

Socialmediatoday.com

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WhatsApp Launches ‘Call Links’ to Better Facilitate Group Audio and Video Chats

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WhatsApp Launches ‘Call Links’ to Better Facilitate Group Audio and Video Chats

WhatsApp has announced the launch of a new Call Links feature, which, as it sounds, will enable you to share a link to invite others to join a group chat in the app.

As you can see in these examples, you’ll now be able to create dedicated URL links for WhatsApp group video and audio chats, which will make it easier for others to join the discussion in the app.

When available (the option is being rolled out this week), you’ll be able to see the Call Link option within your ‘Calls’ tab, enabling you to create a shareable link to get people into your chats.

It could be an easy way to help enhance community connection, and facilitate engagement, while brands could also use the option to better connect with influencers and advocates, in a more direct, intimate way.

For example, you could run an exclusive chat to discuss your upcoming product launch, or seek feedback on potential updates. Meta’s says that it’s also working on secure, encrypted video calling for up to 32 people as well, so there could soon be a range of ways to use the option as a means to spotlight specific audience segments and engage with them direct.

And with more engagement switching to messaging tools, that’s definitely worth considering.

Indeed, as part of a recent product announcement, Meta CEO Mark Zuckerberg noted that:

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Most people use feeds to discover content and use messaging for deeper connections.”

As such, it may be time to start considering how you can lean into this shift, and better align with how users are now connecting, in order to maximize community and engagement.

Feeds are increasingly being overtaken by entertainment, so if you want to tap into the connective benefits of the medium, that may no longer be the place to be to reach your fans.

Messaging, and messaging groups, could be an important consideration going forward, and these new tools provide more options on this front.



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