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Twitter Strengthens Two-Factor Authentication Options with Physical Security Keys

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Twitter is looking to beef up its account security options with the expansion of its support for physical security keys to mobile devices, which will enable anyone to use physical security keys to login to Twitter via iOS and Android.

What’s that, you say? Physical keys? Like your house keys?

Kind of.

Through Twitter’s WebAuthn API, people are able to utilize browser-to-hardware-based authentication, which facilitates additional account security through the use of devices like security keys, mobile phones, and TouchId. 

Twitter web security

Twitter made these extra security measures available via desktop back in 2018, and now, it’s expanding its authentication support to all device types, providing more ways for users to secure their profiles. 

That could be particularly useful for those who would prefer not to use their mobile phone number for such purpose.

Account security came into sharp focus for Twitter back in July, when several high profile user accounts were hacked and used to promote a crypto scam.

Twitter hack

The actual hack process, in this instance, utilized social engineering – the hackers tricked Twitter employees into giving them access to a control console, which then enabled them to access any account they wanted. 

As such, two-factor authentication wouldn’t have mattered – but even so, the incident served as a powerful reminder of the need to vigilance in your account security, and the potential damage than can be caused by hackers getting access to your credentials.

Definitely, hackers are becoming a larger concern. A US Government report filed in 2018, estimated that the economic cost of malicious cyber activity in America alone was between $57 billion and $109 billion in 2016. That’s four years ago, and with the pandemic putting even more pressure on the economy, you can bet that criminal groups are more desperate than ever, and that more cybercrime operations are now in effect. 

As such, improving your account security is important, and adding more ways to implement safeguards will help Twitter ensure more people are better protected.

You can read more about Twitter’s authentication options here.

Socialmediatoday.com

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YouTube Shorts Exceed 50B Daily Views, Meta’s Reels Doubles Plays 02/03/2023

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YouTube Shorts Exceed 50B Daily Views, Meta's Reels Doubles Plays 02/03/2023

YouTube Shorts and Meta’s Reels are both making
headway in the intensely competitive video shorts sector.  

During Alphabet’s Q4 earnings call on Thursday, CEO Sundar Pichai reported that YouTube Shorts has surpassed 50 billion
daily views. That’s up from the 30 billion reported in Q1 2022.

However, it still …



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Podcast Marketing Statistics for Businesses [Infographic]

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Podcast Marketing Statistics for Businesses [Infographic]

Podcasts have become an increasingly popular content format, providing on-demand, topical material covering virtually any subject that you can think of.

Indeed, according to estimates, over 130 million people will listen to podcasts monthly in the US this year, which could also provide significant opportunities for marketers to tap into this captive audience, and reach them with relevant ads and offers.

If you’re considering getting into podcasting or podcast advertising, this will help. The team from Spiralytics have put together a collection of podcast consumption stats and notes, which could help guide your thinking around the format.

Check out the full infographic below.

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17 Content Options for Each Stage of the Sales Journey [Infographic]

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17 Content Options for Each Stage of the Sales Journey [Infographic]

Looking to formulate a better content strategy for 2023?

This will help – the team from Orbit Media has put together a listing of 17 content formats, and where they fit within the sales funnel which could provide some inspiration for your planning.

There are some good pointers here, with specific approaches that you can take at each stage of the journey.

Check out the full listing below – while you can read more on the Orbit Media website.

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