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How Businesses can Generate More Leads on Social Media

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Social media can help businesses attract and retain customers. It can be a great asset to boost business growth.

Why is social media important for businesses?

According to a report, by the end of 2021, 3.09 billion people are expected to be on social media. If you want to reach your target audience, you need to boost your social media presence.

Getting more visibility on social media can also help you find more leads and boost your conversion rate.

Not sure how?

In this article, let’s take a look at how you can leverage social media for lead generation companies.

How to Generate Leads Using Social Media

The first step for your lead generation strategy should be to pick the right social media channel. Depending on your niche and target audience, the right social media channel for your business will be different.

For instance, if your target audience is mainly gamers you should consider Twitch for your marketing efforts. On the other hand, if you want to reach out to business professionals, LinkedIn would be a better pick. 

Additionally, you can design a campus ambassador program using the best tool and reach out to your relevant audience easily.

The tactics that you need to employ for lead generation may differ based on the social media channel that you pick. And the strategies you use for lead generation will also vary depending on the social media network you’re using. You can build the right strategies for every social platform if you manage your knowledge effectively.

Let’s check out how to generate leads on some of the most popular social media platforms.

How to Attract More Leads on Facebook

Facebook has 2.5 billion monthly active users, making it the biggest social media network around the world. It’s evident that Facebook is a huge opportunity for lead generation. As many as 86.3% of US marketers use Facebook to advertise their products.

So, how can you generate leads on Facebook?

For this, there are three main strategies:

1. Facebook Ads

Marketing your brand on Facebook is now easier than ever with Facebook lead ads. Once a user clicks on an ad, they will see a pre-populated form. It uses information from the user’s Facebook account so that it’s ready to submit. Facebook Ads consultants can help businesses design their campaign well to get great results.

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When you collect leads through these forms, you can sync them directly to your customer management system (CMS). Alternatively, you can also download it to send it to your sales team.

For lead nurturing, Facebook also offers retargeting tools. To make it easier to track your Facebook leads, you can use the Facebook Pixel. Install it on your site, so you can keep track of how many leads you are attracting and how much they cost you. Professionally creative video ads prepared with the top video editing tools can also boost engagement and it helps in generating more leads. Also, you can use this strategy to attract B2B customers as well.

Facebook also helps in retargeting customers and boost your online sales by 26% whenever they click on ads. QR Code helps influencers and brands to retarget potential buyers and customers on Facebook during their buying process.

2. Facebook Messenger

Do you know which is the most popular app for mobile messaging in the US? No, it’s not WhatsApp or Snapchat. 

It’s Facebook Messenger.

While WhatsApp and Snapchat had 24.35 and 48.91 million users, respectively, as of June 2019, Facebook Messenger had 107.87 million users. 

Clearly, Facebook Messenger is a great opportunity for lead generation, right?

One of the best ways to reach out to your target audience is through chat blasts. This strategy enables you to broadcast your message to your audience automatically. To use this feature, you need to send an application for subscription messaging via the “Advanced Messaging Features” option on your Facebook Business Page. 

Another great way to attract leads on Facebook Messenger is through Click-to-Messenger ads. In these types of ads, users don’t have to click on any given offers. Instead, clicking on the ad redirects them to Messenger. Also, design your ads with dynamic creative ideas to boost engagement and get more attraction towards your brand.

Also, you can get real prospective leads by integrating lead generation chatbots with Messenger. Such chatbots can seamlessly capture leads through conversational lead generation software or forms, hence driving your lead generation efforts. Also, you need to add a digital signature to your forms or document to save your lead’s data from unauthorized access.

Additionally, You can use account-based marketing using real-time personalized communication to generate more sales leads for your business.

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For instance, when a user clicks on the ad given on the left in the screenshot below, they are redirected to Messenger.

3. Quality Content

If you want to generate high-quality leads, you need to create engaging content. After all, that’s the best way to get the attention of your audience. Also, make sure that you write click-worthy headlines and clear calls-to-action. Business professionals share their interesting business proposal writing ideas to gain competitive advantages. Also, you can use services such as ivoryresearch.com, where qualified experts will help you create great content.

To understand the kind of content that resonates with your audience, you can use an AI-powered tool like Cortex. This tool is great to develop a data-driven content strategy. By analying multiple data sets, the tool tells you what to post on which social media channels.

How to Attract More Leads on Instagram

Did you know that over 200 million Instagram users visit at least one Instagram business profile every day? If you are a marketer looking to find new leads on social media, Instagram is a great platform.

Here is how you can leverage Instagram for lead generation:

1. Instagram Lead Ads

Just like Facebook, Instagram also offers an option to create your own ads. It also creates and adds forms that are partially pre-filled.

All ads on Instagram are connected to Facebook Ads Manager. 

Once you set up your Instagram business account, you will be redirected to the Facebook Ads Manager.

From the given options, choose “Lead Generation.”

Pro Tip: LinkedIn is also a good social platform to generate leads and you can get quality leads through LinkedIn leads forms integration with Microsoft team apps.

2. Instagram Live

Instagram Live is a great way to post unique, fresh, and engaging content for your audience. When you go live on Instagram, your followers receive a notification. This makes it easier to get more engagement and visibility. More importantly, it can help you generate more leads.

How?

You can generate warm leads by testing new products. Or you could make an important announcement to create buzz. 

Live videos create a sense of urgency that can drive users to engage with you. Be sure to include a call-to-action at the end of the live Instagram video. You can use the right video editor to make it more effective for better engagement.

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How to Attract More Leads on Twitter

You’re only allowed 280 characters to convey your message on Twitter. But if you employ the right marketing strategies, the character count is more than enough to get more leads. 

Here is what you can do to generate leads on Twitter:

1. Use Hashtags

Hashtags are a great way to get more visibility on Twitter. Find popular hashtags in your industry and use them to get noticed. In addition to this, you can also keep an eye on trending hashtags. If you can find a way to relate your brand or product to something that’s topical, you’re more likely to get retweets.

2. Engage With Other Users

Twitter is all about engagement. Respond to the comments that you get on your tweets. Additionally, you can also leave a comment on posts of influencers and other thought leaders in your industry. 

To engage your audience, you can also leverage Twitter polls. They are a great way to tap into trending topics and ask for sincere feedback. Also, you can use other productivity apps for working from home to get quality leads during any uncertain timing.

Ready to Generate More Leads With Social Media?

For any business owner, getting quality leads is challenging. The good news is that social media is opening up a lot of marketing possibilities. Additionally, you can leverage CRM software to manage communication between your sales and marketing departments and can generate good leads for your business.

If you know how to leverage Facebook, Instagram, Twitter, and other social media networks, you can boost your online visibility. This, in turn, can help you generate more leads for your business. You can also take help from a good SEO company to optimize your website to get organic leads. Use the strategies mentioned above to take your lead generation strategy to the next level. 

Do you have any questions about leads from social media or any tips to share? Please let us know in the comments section.

Author: Shrushti.com

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LinkedIn Publishes New Report into Workplace Culture Shifts, and What They Mean for Employer Branding

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LinkedIn Publishes New Report into Workplace Culture Shifts, and What They Mean for Employer Branding


LinkedIn has published a new report into the latest shifts in company and work culture, largely as a result of the pandemic, with many people’s approach to their career and professional development changing amid the ongoing re-shaping of the workforce and place.

As outlined by LinkedIn:

Because of the pandemic, employees are rethinking their priorities and their relationships with employers. They’re seeking flexible work arrangements and more work-life balance. They want to work for employers who value their physical and emotional well-being. And they’re ready to walk away from those who don’t.

LinkedIn’s 67-page ‘Reinvention of Company Culture’ report provides a detailed analysis of these changing attitudes and approaches, and how businesses can look to cater to employee needs, in order to build a better work environment.

The report looks at how people’s approach to their work is changing, particularly in regards to who they work for, and what they both represent and provide.

As you can see in this graphic, company culture is becoming a much bigger consideration, which is arguably because we now have more insight than ever into what each company represents, via social media posts and profiles. That underlines the importance of brands managing their external perception, and building a strong employer brand, which could also include empowering their employees to share relevant updates, reinforcing culture and ethos.

The report also looks at the changing approach to workplace flexibility, which is fast becoming a must-have for many organizations.

LinkedIn workplace trends report

The pandemic has shown that many companies can, in fact, operate remotely, and many employees have found that the freedom that can bring affords them many lifestyle benefits, which they’re not so willing to give up by returning to the office full-time.

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Of course, that varies. Some people like the structure and organization of the office environment, along with the social benefits, and there are strong arguments to be made for both approaches. But the stats here, and included in the report, point to the potential value of incorporating more flexible working arrangements.

Employee well-being is another point of focus, with interest in the topic on the rise:

LinkedIn workplace trends report

Which is another valuable element to this report – in addition to the overall notes on workplace shifts, LinkedIn has also incorporated data on key platform posting trends, which could help to inform your own strategy.

LinkedIn workplace trends report

Clearly, there is significant, and rising interest in these elements, and it’s worth considering how you can integrate such, both in terms of how you evolve your own workplace models to cater to such demand, and how you represent the same in your external posts and updates.

There are some valuable notes here, and some interesting points to consider in the coming post-pandemic shift. Because we’re not there just yet, with newer COVID variants still parking new waves of concern, and subsequent mitigation efforts. But as we progress towards the next stage, it is worth noting the broader impacts that the COVID shift has had on work, and how prospective employees are now looking at job postings and companies in their job search efforts.

Your social media presence can play a big role in this, and your LinkedIn presence in particular, and it’s worth taking in the various trends and considering what they could mean for your brand.

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You can read LinkedIn’s full ‘Reinvention of Company Culture’ report here.



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Meta Announces Participants in New Training Program for Black-Owned SMBs, New Support Events Throughout Black History Month

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Meta Announces Participants in New Training Program for Black-Owned SMBs, New Support Events Throughout Black History Month


Throughout the pandemic, Black-owned businesses in the US have been significantly impacted, with closure and revenue rates far worse than non-minority organizations in most regions.

According to Meta’s ‘State of Small Business Report’, more than half of minority-led businesses have reported a drop in sales within the period, which is 6 percentage points higher than other SMBs, while almost two-thirds of Black-led businesses, specifically, have reported a drop in sales of more than 50%.

With these sobering stats in mind, Meta has been working to provide more support for Black-owned brands, in order to lift their performance, where possible, and eliminate ongoing social inequality as a result of this shift.

Meta’s latest effort on this front is a new series of events to provide insights for Black-owned businesses, while it’s also announced the participants in a new training and support program for impacted SMBs.

As explained by Meta:

“Throughout Black History Month, Meta Elevate will be kicking off weekly events with industry experts, small business owners and influencers to inspire and educate Black-owned small businesses with a new theme “Black365.” These events, which will start during Black History Month, will continue beyond February to support this community and provide new ways to help their businesses thrive.”

As noted, the events are the latest in Meta’s efforts to provide more support and training for Black-owned SMBs, with both Facebook and Instagram running a range of initiatives over the last year to highlight and support these brands.

In addition to this, Meta has also announced a group of 10 Black-owned businesses that have been chosen to take part in a new training program, as nominated by singer and philanthropist Ciara.

These business owners will take part in a 6-week marketing mentorship, facilitated by Meta Elevate, while Meta will also provide $100,000 in ad credits and creative support so that each business can put their learnings into action following the mentorship.

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This is a key area of focus for Meta, in allocating business support where it’s needed most, and lessening the compounding impacts of social inequality. Meta, through Facebook and Instagram, has made a strong commitment to providing more support for minority-owned businesses, and this latest initiative is another step in working to address rising concerns, and empower all business owners to maximize their opportunities equally.

Meta’s ‘Black365’ events will be held throughout February.



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Instagram Increases Response Options in Stories Polls, Facilitating Expanded Engagement

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Instagram Increases Response Options in Stories Polls, Facilitating Expanded Engagement


Have you noticed this alert in your Instagram Stories sticker tray yet?

As shared by social media advisor Meg Coffey, Instagram has quietly updated its Poll sticker for Instagram Stories, which now enables you to add up to four response options for your poll, doubling your response choices.

Instagram Stories poll sticker update

That could great for social media managers who are looking to generate more engagement with their Stories, with the simple, one-tap response process of polls providing a great lure for interaction, which can then help to maximize both response and reach.

But it can be hard to narrow polls down to just two responses. There’s always the gray area in between, the ‘both’ responses, and with four reply panels, that makes it much easier to get more in-depth, integrated replies on each topic, which again could be valuable as both a research and engagement option.

In addition to this, user Hammod Oh has also reported that users can now change the color of the poll sticker question text.

Both are small updates within the broader scheme, but each could provide value and utility in different ways.

If you don’t see the new alert in your Stories sticker tray just yet, update to the latest version of the app – and hope that it gets rolled out to you sometime soon.





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