Tips and tools to combine content marketing and PPC

30-second summary: Many businesses opt for content marketing because organic traffic is free. But, this strategy makes them miss a great opportunity to grow fast because combining SEO-optimized content with…

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Google Ads opens a beta for Lead Form Extensions on Search

Google Ads this week opened a beta for the Lead Form Extensions, a new ad extension that enables advertisers to display a form submission directly on Google Search. Lead Form…

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