Here’s a quick overview of the key findings:
- 80% of respondents said that influencer-generated assets performed the same or better than brand-created assets
- 41% of marketers have saved budget on content creation by engaging influencers
- 60% of the marketers surveyed have repurposed influencer marketing to make social ads
- 43% of marketers said the quality of an influencer’s content was their prime concern when choosing a collaborator.
The data indicates significant opportunities for brands – check out the full infographic below.
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