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Reddit Releases 2019 Transparency Report

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Reddit has published its latest transparency report, which details all the content removals and enforcement actions that the platform has taken over the last year.

As an overall summary of the key notes, Reddit says that it:

  • Removed 53M pieces of content in total, mostly for spam and content manipulation (e.g. brigading and vote cheating), exclusive of legal/copyright removals, which we track separately.
  • Removed​ 222k pieces of content, 55.9k accounts, and 21.9k subreddits for Content Policy violations
  • Quarantined 256 subreddits​​
Reddit Content Removals in 2019

“Quarantined” communities, it’s worth noting, are subreddits which don’t necessarily break the platform’s rules, but have been found to be sharing highly offensive or misleading content. Quarantined communities display a warning which requires users to explicitly opt-in before viewing, limiting exposure – and often, according to Reddit, prompting members to re-think their posting practices.

As per Reddit:

“The vast majority of content removals on Reddit are executed within individual subreddits by Mods. In 2019, Mods removed 84,140,588 pieces of content from Reddit. This represents the vast majority of all non-spam content removals on Reddit in 2019. These removals are largely based on individual subreddit rules that are unique to each community and set by the moderators and communities themselves. While there may be overlap between enforcement of these rules and the Reddit Content Policy, Moderator actions are entirely separate from removals carried out by Reddit Administrators.”

As you can see in the chart above, the overall amount of content removed by Reddit in 2019 was only a tiny fraction of the platform’s overall activity. For comparison, in 2018, Reddit mods removed 50,374,368 pieces of content.

In addition to this, Reddit notes that it received 110 requests from government entities to remove content, of which it complied with 37.3%. The platform says that it also removed around 5x more content for copyright infringement than in 2018, “largely due to copyright notices for adult-entertainment and notices targeting pieces of content that had already been removed”.

Reddit Content Removals in 2019

It’s interesting to see how Reddit is working to maintain its platform rules, and keep subreddits in line with community standards. Once considered one of the more open platforms, where people could share pretty much anything they wanted, the company is working to improve its standing in order to secure more ad spend. In order to do that, Reddit needs to underline its brand safety credentials, and the data here suggests that it is improving in this regard. 

Reddit’s full report includes full insight into Government requests, regional queries and more. You can read the full Transparency Report here.

Socialmediatoday.com

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Twitter Faces Advertiser Boycott Due to Failures to Police Child Abuse Material

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Elon Musk Launches Hostile Takeover Bid for Twitter

Twitter’s no good, very bad year continues, with the company this week being forced to inform some advertisers that their ads had been displayed in the app alongside tweets soliciting child pornography and other abuse material.

As reported by Reuters:

Brands ranging from Walt Disney, NBCUniversal and Coca-Cola, to a children’s hospital, were among some 30 advertisers that have appeared on the profile pages of Twitter accounts that peddle links to the exploitative material.”

The discovery was made by cybersecurity group Ghost Data, which worked with Reuters to uncover the ad placement concerns, dealing another big blow to the app’s ongoing business prospects.

Already in a state of disarray amid the ongoing Elon Musk takeover saga, and following recent revelations from its former security chief that it’s lax on data security and other measures, Twitter’s now also facing an advertiser exodus, with big brands including Dyson, Mazda and Ecolab suspending their Twitter campaigns in response.

Which, really, is the least concerning element about the discovery, with the Ghost Data report also identifying more than 500 accounts that openly shared or requested child sexual abuse material over a 20-day period.

Ghost Data says that Twitter failed to remove more than 70% of the accounts during the time of the study.

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The findings raise further questions about Twitter’s inability, or willingness, to address potentially harmful material, with The Verge reporting late last month that Twitter ‘cannot accurately detect child sexual exploitation and non-consensual nudity at scale’.

That finding stemmed from an investigation into Twitter’s proposed plan to give adult content creators the ability to begin selling OnlyFans-style paid subscriptions in the app.

Rather than working to address the abundance of pornographic material on the platform, Twitter instead considered leaning into it – which would undoubtedly raise the risk factor for advertisers who do not want their promotions to appear alongside potentially offensive tweets.

Which is likely happening, at an even greater scale than this new report suggests, because Twitter’s own internal investigation into its OnlyFans-esque proposal found that:

Twitter could not safely allow adult creators to sell subscriptions because the company was not – and still is not – effectively policing harmful sexual content on the platform.”

In other words, Twitter couldn’t risk facilitating the monetization of exploitative material in the app, and because it has no way of tackling such, it had to scrap the proposal before it really gained any traction.

With that in mind, these new findings are no surprise – but again, the advertiser backlash is likely to be significant, which could force Twitter to launch a new crackdown either way.

For its part, Twitter says that it is investing more resources dedicated to child safety, ‘including hiring for new positions to write policy and implement solutions’.

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So, great, Twitter’s taking action now. But these reports, based on investigation into Twitter’s own examinations, show that Twitter has been aware of this potential issue for some time – not child exploitation specifically, but adult content concerns that it has no way of policing.

In fact, Twitter openly assists in the promotion of adult content, albeit inadvertently. For example, in the ‘For You’ section of my ‘Explore’ tab (i.e. the front page of Explore in the app), Twitter continuously recommends that I follow ‘Facebook’ as a topic, based on my tweets and the people I follow in the app.

Here are the tweets that it highlighted as some of the top topical tweets for ‘Facebook’ yesterday:

It’s not pornographic material as such, but I’m tipping that if I tap through on any of these profiles, I’ll find it pretty quick. And again, these tweets are highlighted based on Twitter’s own topical tweets algorithm, which is based on engagement with tweets that mention the topic term. These completely unrelated and off-topic tweets are then being pushed by Twitter itself, to users that haven’t expressed any interest in adult content.

It’s clear, based on all the available evidence, that Twitter does have a porn problem, and it’s doing little to address it.

Distributors of adult content view Twitter as the best social network for advertising, because it’s less restrictive than Facebook, and has much broader reach than niche adult sites, while Twitter gains the usage and engagement benefits of hosting material that other social platforms would simply not allow.

Which is likely why it’s been willing to turn a blind eye to such for so long, to the point that it’s now being highlighted as a much bigger problem.

Though it is important to note that adult content, in itself, is not inherently problematic, among consenting adult users at least. It’s Twitter’s approach to child abuse and exploitative content that’s the real issue at hand.

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And Twitter’s systems are reportedly ‘woefully inadequate’ in this respect.

As reported by The Verge:

A 2021 report found that the processes Twitter uses to identify and remove child sexual exploitation material are woefully inadequate – largely manual at a time when larger companies have increasingly turned to automated systems that can catch material that isn’t flagged by PhotoDNA. Twitter’s primary enforcement software is “a legacy, unsupported tool” called RedPanda, according to the report. “RedPanda is by far one of the most fragile, inefficient, and under-supported tools we have on offer,” one engineer quoted in the report said.”

Indeed, additional analysis of Twitter’s CSE detection systems found that of the 1 million reports submitted each month, 84% contain newly-discovered material – ‘none of which would be flagged’, by Twitter’s systems.

So while it’s advertisers that are putting the pressure back on the company in this instance, it’s clear that Twitter’s issues stem far beyond ad placement concerns alone.

Hitting Twitter’s bottom line, however, may be the only way to force the platform to take action – though it’ll be interesting to see just how willing and able Twitter is to enact a broader plan to address such amidst of its ongoing ownership battle.

Within its takeover agreement with Elon Musk, there’s a provision which states that Twitter needs to:

“Use its commercially reasonable efforts to preserve substantially intact the material components of its current business organization.”

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In other words, Twitter can’t make any significant changes to its operational structure while it’s in the transition phase, which is currently in debate as it headed for a courtroom battle with Musk.

Would initiating a significant update to its CSE detection models qualify as a substantial change – substantial enough to alter the operating structure of the company at the time of the initial agreement?

In essence, Twitter likely doesn’t want to make any major changes. But it might have to, especially if more advertisers join this new boycott, and push the company to take immediate action.

It’s likely to be a mess either way, but this is a huge concern for Twitter, which should be rightfully held to account for its systemic failures in this respect.

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