Public App, a location-based social network that connects individuals to people in their vicinity, has raised $41 million in a new round, just six months after securing $35 million as the hyper-local Indian startup looks to expand its presence in the world’s second-largest internet market.
A91 Partners led the new round in Public App, valuing the Indian startup at over $250 million (more than double since its last fundraise). The Indian startup, which also operates popular news aggregator app InShorts, said some of its existing investors also participated in the round, but did not identify them. Public App counts Lee Fixel’s Addition, SIG and Tanglin Venture Partners among its investors. (The startup didn’t specify the name of the new round.)
Azhar Iqubal, founder and chief executive of Public App, said the new social network has amassed over 50 million users already, and he aims to expand it outside the country eventually. The app, launched in April 2019, has already attracted individuals such as politicians and several major firms such as Amazon, HDFC Bank and GSK that are using Public App to reach their audience.
“Public has continued to maintain best in class retention and engagement metrics while scaling. We look forward to working closely with the founders to help build an outstanding company,” said Gautam Mago, general partner at A91 Partners, in a statement.
Public App, which is available in several major Indian languages (including Hindi, Bengali, Punjabi, Telugu, Tamil, Kannada, Malayalam, Odia, Assamese, Gujarati and Marathi), allows shop owners and other local businesses to drive e-commerce and hire local talent, and political leaders, government authorities and media houses to reach local audiences.
“The app is already being used by over 50,000 elected officials, government authorities and citizen journalists to connect with their locality. Additionally, many local businesses have also started to use the app to reach their customers in the locality,” the startup said.
The app, which also provides entertainment and news services, sees more than 1 million videos being created on the platform each month.
The startup plans to deploy the new capital to expand its tech infrastructure, broaden its content offerings and hire more talent.
Once thought of as a crowded space, several Indian startups have launched their social networks in recent years. Kutumb, an eight-month-old startup, is in talks with Tiger Global to raise funds in a round that values it about $170 million, TechCrunch reported earlier this month.
Best ASO Tips To Boost Your App Search In 2022
You need your application to be really effective in the overpopulated application market. Then, at that point, you will have to drive downloads to endure. So when it’s all said and done, you must account for yourself. Get your application the consideration it merits.
The uplifting news, however, is that customers love to download applications – last year, we downloaded in excess of 200 billion applications around the world, and that figure is set to increment to 258 billion every year by 2022 as cell phone reception increments.
Assuming you need to be seen and have your application downloaded by however many clients as could reasonably be expected, then, at that point, you should begin by taking a gander at the application store.
Underneath, we’ve assembled probably the best application store improvement methods to assist you with creating more downloads in 2021 and then some…
Start with Your Application Name
The odds are you as of now have an extraordinary name for your application, yet an appropriately advanced application is about significantly more than marking.
Assuming you need to amplify transparency and guarantee you’re showing up when clients look for applications like yours, you ought to remember the primary keywords for your application name or title, comparable to how you’d make a title label while improving a site page.
You could begin with your application name so it tends to be plainly recognized, thus it appears on the home screen of gadgets.
Then, at that point, you can add a scramble or vertical bar prior to adding a few pertinent watchwords to your speciality, or even put your application name in quotes as we did with FORE Business Golf Networking.
Urge Users to Leave Reviews
You could ask for reviews by clients through the means of your site, or through an in-application notice toward the finish of their meeting, yet make sure to restrict the number of pop-ups you execute with the goal that you don’t disturb or disappoint your clients, as this could urge them to erase your application.
We’d support all application engineers and entrepreneurs to react to criticism on their applications, as this can further develop client relations and resolve issues in an open arena.
Zero in on Your Application Depiction
Your application depiction is your principle assemblage of text your landing page content, in a manner of speaking. Utilize a site like KeywordTool.io to discover information on your picked catchphrases to expand your openness. As portrayals are shortened, ensure you remember the main data for the initial three lines of your depiction, and afterwards add things like social confirmation, emoticon, and suggestions to take action to build commitment and downloads.
Incorporate Appealings Screen Captures
Pictures and recordings won’t help your application rank, yet they will expand changes and assist clients with working out whether it’s an application they truly need.
There’s a little guide in empowering clients toward downloading your application if in any case, they’re not going to interface with it, or download and leave a negative survey when they understand it wasn’t what was promoted.
Assuming you need to ‘tart up’ your item page, then, at that point, you can add marking and extra text and data and designs to your recordings and screen capture, yet they ought not to diminish your item.
Pay for App Store or Play Store
As we have SEO and pay-per-click, you need to work one next to the other (one is a gradual methodology with long haul benefits – the other is a speedy success yet requires an endless spending plan), application store promotions can be utilized to get the message out with regards to your new programming and assist you with positioning at the highest point of query items pages – in front of your opposition and enormous names in the application world.
Keep in mind, you’ll need to focus on the right crowd and art an advertisement that will assist you with changing over and that since you’re paying for situations, that doesn’t mean clients will download or cooperate with your application.
You can employ a group of App Store Optimization Services suppliers to benefit a scope of application store improvement administrations, including watchword advancement, resource enhancement, and restriction to guarantee your application is seen by individuals that matter.
We have long periods of involvement in creating and showcasing applications and have assisted different customers with expanding their downloads by infiltrating rewarding and regularly undiscovered business sectors.
Prachi Gupta likes to write information about Digital Marketing Trends that can help audience to grow their business.
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