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Instagram Adds New Messaging Features, Including Quick Replies, Music Sharing and New Chat Themes

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Instagram Adds New Messaging Features, Including Quick Replies, Music Sharing and New Chat Themes

With messaging becoming a bigger part of the Instagram experience, the Meta-owned app has today announced a raft of messaging upgrades, including quick sharing, music previews, new chat themes and more.

First off, Instagram’s adding a new ‘reply while you browse’ option, which will enable users to reply to a message in-stream, without having to tap through to their DM inbox.

You can see this new option in the first frame above, with an incoming DM appearing in a new drop-down panel, and the user then able to reply, then and there, without having to tap through to their Direct inbox.

As you can see in the second image, Instagram’s also adding a new quick send option, which will highlight your closest friends when you tap and hold the share button on a post, again making it easier to send a DM without disrupting your browsing experience.

And as per the last frame, Instagram’s also adding new online indicators in your DM panel.

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“At the top of your inbox, you can see who’s free to chat at that moment, helping you find serendipitous opportunities to connect with friends.”

That could be a good way to encourage more engagement in the app, which could get more people sending more Direct DMs.

Instagram’s also adding new chat themes, along with its expanded messaging control options (@silent) and polls within your group chats.

Instagram Direct upgrades

The new @silent control was announced on Messenger earlier this week, along with a range of other shortcuts that you can use to activate various Messenger features. Only the @silent operator has made its way across to Instagram as yet (and only in the US, due to EU privacy restrictions), but it does seem that, eventually, more of these shortcut controls will make their way across to Meta’s other messaging apps.

And as you can see in the last frame above, Instagram’s also adding new music sharing in your DMs.

“Enabled by integrations with Apple Music, Amazon Music and Spotify coming soon, you can now share a 30-second preview of that song you just can’t get out of your head, and your friends can listen directly from the chat window.”

Instagram Direct upgrades

That could be a handy way to share the latest tracks with friends, and with music discovery becoming a bigger element within the social media experience (led by TikTok), it could help Instagram integrate more music engagement in the app.

Some of these features have been in testing at different times, so you may have seen them in the app previously. But now, they’ll be made available to all users (pending EU restrictions), which will provide a range of new considerations for Direct usage in the app.

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As noted, DM usage has become a staple of Instagram engagement for many, and with messaging, in general, becoming a more prominent usage option, it makes sense for IG to lean into such trends, and facilitate more Direct engagement.

Eventually, as per Meta’s grand messaging integration plan, all of these features will also be integrated with WhatsApp and Messenger too, enabling you to send messages to any of your contacts in each app, and bringing many of these same functionalities to Meta’s other messaging platforms.

As such, every messaging upgrade in any Meta-owned app should be viewed as a precursor for that next stage, when messaging is enabled on a broader, more inclusive scale, providing more capacity to connect and engage, in a wider range of ways.    




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Snapchat Explores New Messaging Retention Feature: A Game-Changer or Risky Move?

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Snapchat Explores New Messaging Retention Feature: A Game-Changer or Risky Move?

In a recent announcement, Snapchat revealed a groundbreaking update that challenges its traditional design ethos. The platform is experimenting with an option that allows users to defy the 24-hour auto-delete rule, a feature synonymous with Snapchat’s ephemeral messaging model.

The proposed change aims to introduce a “Never delete” option in messaging retention settings, aligning Snapchat more closely with conventional messaging apps. While this move may blur Snapchat’s distinctive selling point, Snap appears convinced of its necessity.

According to Snap, the decision stems from user feedback and a commitment to innovation based on user needs. The company aims to provide greater flexibility and control over conversations, catering to the preferences of its community.

Currently undergoing trials in select markets, the new feature empowers users to adjust retention settings on a conversation-by-conversation basis. Flexibility remains paramount, with participants able to modify settings within chats and receive in-chat notifications to ensure transparency.

Snapchat underscores that the default auto-delete feature will persist, reinforcing its design philosophy centered on ephemerality. However, with the app gaining traction as a primary messaging platform, the option offers users a means to preserve longer chat histories.

The update marks a pivotal moment for Snapchat, renowned for its disappearing message premise, especially popular among younger demographics. Retaining this focus has been pivotal to Snapchat’s identity, but the shift suggests a broader strategy aimed at diversifying its user base.

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This strategy may appeal particularly to older demographics, potentially extending Snapchat’s relevance as users age. By emulating features of conventional messaging platforms, Snapchat seeks to enhance its appeal and broaden its reach.

Yet, the introduction of message retention poses questions about Snapchat’s uniqueness. While addressing user demands, the risk of diluting Snapchat’s distinctiveness looms large.

As Snapchat ventures into uncharted territory, the outcome of this experiment remains uncertain. Will message retention propel Snapchat to new heights, or will it compromise the platform’s uniqueness?

Only time will tell.

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Catering to specific audience boosts your business, says accountant turned coach

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Catering to specific audience boosts your business, says accountant turned coach

While it is tempting to try to appeal to a broad audience, the founder of alcohol-free coaching service Just the Tonic, Sandra Parker, believes the best thing you can do for your business is focus on your niche. Here’s how she did just that.

When running a business, reaching out to as many clients as possible can be tempting. But it also risks making your marketing “too generic,” warns Sandra Parker, the founder of Just The Tonic Coaching.

“From the very start of my business, I knew exactly who I could help and who I couldn’t,” Parker told My Biggest Lessons.

Parker struggled with alcohol dependence as a young professional. Today, her business targets high-achieving individuals who face challenges similar to those she had early in her career.

“I understand their frustrations, I understand their fears, and I understand their coping mechanisms and the stories they’re telling themselves,” Parker said. “Because of that, I’m able to market very effectively, to speak in a language that they understand, and am able to reach them.” 

“I believe that it’s really important that you know exactly who your customer or your client is, and you target them, and you resist the temptation to make your marketing too generic to try and reach everyone,” she explained.

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“If you speak specifically to your target clients, you will reach them, and I believe that’s the way that you’re going to be more successful.

Watch the video for more of Sandra Parker’s biggest lessons.

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Instagram Tests Live-Stream Games to Enhance Engagement

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Instagram Tests Live-Stream Games to Enhance Engagement

Instagram’s testing out some new options to help spice up your live-streams in the app, with some live broadcasters now able to select a game that they can play with viewers in-stream.

As you can see in these example screens, posted by Ahmed Ghanem, some creators now have the option to play either “This or That”, a question and answer prompt that you can share with your viewers, or “Trivia”, to generate more engagement within your IG live-streams.

That could be a simple way to spark more conversation and interaction, which could then lead into further engagement opportunities from your live audience.

Meta’s been exploring more ways to make live-streaming a bigger consideration for IG creators, with a view to live-streams potentially catching on with more users.

That includes the gradual expansion of its “Stars” live-stream donation program, giving more creators in more regions a means to accept donations from live-stream viewers, while back in December, Instagram also added some new options to make it easier to go live using third-party tools via desktop PCs.

Live streaming has been a major shift in China, where shopping live-streams, in particular, have led to massive opportunities for streaming platforms. They haven’t caught on in the same way in Western regions, but as TikTok and YouTube look to push live-stream adoption, there is still a chance that they will become a much bigger element in future.

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Which is why IG is also trying to stay in touch, and add more ways for its creators to engage via streams. Live-stream games is another element within this, which could make this a better community-building, and potentially sales-driving option.

We’ve asked Instagram for more information on this test, and we’ll update this post if/when we hear back.

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