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New Survey Looks at How Marketers are Approaching the Metaverse, Crypto and NFTs [Infographic]

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New Survey Looks at How Marketers are Approaching the Metaverse, Crypto and NFTs [Infographic]


So what are your thoughts on ‘the metaverse’ and its coming applications for marketing? What about cryptocurrency, and offering crypto payment options, or NFTs and the potential for branded digital content that could help boost brand awareness?

There’s clearly a level of opportunity in each of these elements, but in most cases, it’s probably too early to be investing too much in the next stage just yet. Right?

These are among the questions that Unsupervised recently put to over 800 marketers to get their thoughts on where things are at, and where things are headed with the latest tech trends.

Among their key findings:

  • 41% of marketers believe that they understand the metaverse well – while more than 1 in 10 don’t understand it at all
  • Over half of those who understand the metaverse will be looking to use it in their marketing strategies this year
  • Accepting crypto payments and creating branded NFTs are among the top recommendations from marketers relating to new tech

It is still very early in development for many of these considerations, but things are moving fast, and there may well be extra opportunities for early movers in the space,

You can check out Unsupervised’s full survey report here, or take a look at the infographic summary below.



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Japan introduces up to one-year jail time for cyberbullying

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Japan's economy rebounded in the last quarter of 2021, as spending increased during a lull in virus cases

Japan: – © AFP/File Kazuhiro NOGI

People found guilty of cyberbullying in Japan now face up to a year in prison under rules implemented Thursday, which were toughened up after the suicide of a reality star who had been trolled online.

Pink-haired professional wrestler Hana Kimura, a 22-year-old cast member of the hit Netflix series “Terrace House” died by suicide in 2020.

The revised legislation follows a passionate campaign by her mother, and now imposes fines of up to 300,000 yen ($2,200) or a year in prison — an increase from previous penalties of up to 10,000 yen in fines or 30 days detention.

The beefed-up punishments are intended to make clear that cyberbullying is a criminal offence, said Justice Minister Yoshihisa Furukawa.

“It is our belief that it’s important for us to work to eradicate spiteful insults that can push people to their deaths at times,” he told a press conference on Tuesday.

Though the issue of cyberbullying had been raised in Japan before Kimura’s death, the wrestler’s suicide prompted domestic and international scrutiny and put pressure on lawmakers to take action.

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But some free speech advocates and legal experts are opposed to the new rules and have warned the government to ensure the tougher law is not used to target free speech and political criticism.

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