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Instagram Confirms That it is Testing a ‘Re-Post’ Feature for the Main Feed



Instagram's Chief Explains the Latest Changes in the App Following User Backlash

Hey, you know how your Instagram feed keeps getting disrupted by posts from people and profiles that you don’t follow, and largely don’t care about?

Well, it’s about to get even worse. According to a new finding by social media expert Matt Navarra, Instagram is now testing a new ‘Repost’ option, which would enable users to amplify any post by re-sharing it to their followers in the app.

As you can see here, soon, users will be able to view a display of all of the posts that a user has re-posted.

Instagram has confirmed the test to TechCrunch, providing the following statement:

“We’re exploring the ability to reshare posts in Feed – similar to how you can reshare in Stories – so people can share what resonates with them, and so original creators are credited for their work. We plan to test this soon with a small number of people.”

So, essentially, retweets, but for Instagram feed posts instead.

Which will probably suck.

I mean, people have thus far been pretty upset with Instagram ramming more and more algorithmically recommended posts into their home feeds. The constant disruption of content from profiles that you haven’t chosen to see makes it harder to actually view the content from profiles that you do follow – which is such a strange approach from IG, given that the platform itself has previously sought to justify the need for a feed algorithm because:

“By 2016, people were missing 70% of all their posts in Feed, including almost half of posts from their close connections.”

So, Instagram brought in an algorithm to ensure users saw more of the content that they’re most interested in, because they were missing a lot of it.

But now it’s decided to add even more content into that mix – so, really, there’s almost no point following any profiles at all in that scenario. Just let IG show you stuff and hope for the best.

I suspect that, in part, this is what Instagram’s going for, following the TikTok lead and working to highlight the most relevant, most engaging posts from across its app to each user, so that it can just keep feeding you the most trending, sticky content, from all users, in the hopes that will keep you glued to your feed.

But that won’t work.

The fundamental difference here is that Instagram’s structure has been built upon people curating their own experience, and establishing connection via direct signals – by explicitly telling Instagram ‘I want to see content from this profile’ when they tap on that ‘Follow’ button.

TikTok opens to the ‘For You’ feed – from the beginning, it’s aligned itself around an algorithmically-aligned approach, which has never relied on who you choose to follow, as such.

It may seem like this is not a huge variance, but it is in terms of user expectations. Instagram has spent years telling users to build their networks, to interact with those profiles that you want to see more of, it’s sought to work with users in partnership to help craft their own, unique experiences.

Now it’s pretty much ignoring those inputs, and re-posting is another explicit step towards dismantling the IG that you know, in favor of one that Instagram thinks will be a better experience for you.

‘You don’t know what you really want, but we do.’

Except, it doesn’t.

While TikTok – which, again, has been built from the ground up around an entirely different premise – is very, very good at showing you more and more videos related to your interests, based solely on your viewing habits, Instagram just isn’t in the same league.

Instagram chief Adam Mosseri has admitted such, and has vowed to improve its recommendation systems in this respect. But even if it can improve, is that really what people want? Do Instagram users want IG to essentially abandon its established processes, and their inputs/networks/connections, in order to flood their feed with randomized, tangentially related posts and clips?

As a counter, Mosseri also says that most personal sharing has switched to DMs and Stories anyway. So stop sooking about your precious main feed – if you want to see posts from people that you choose, go talk to them personally, rather than expecting to see it in your feed, where you always have.

I don’t know, it seems like a confusing approach from the platform, and one which also has a whiff of desperation. You would assume, given these significant shifts, that IG engagement isn’t going up, and the fact that it’s trying reposts – a feature that it’s long-held would not be beneficial for the app – is further testament to the fact that it’s looking to anything to reverse that trend.

Indeed, Instagram co-founder Kevin Systrom had this to say about re-posts back in 2018:

“We debate the re-share thing a lot . . . But really that decision is about keeping your feed focused on the people you know rather than the people you know finding other stuff for you to see. And I think that is more of a testament of our focus on authenticity.”

I can only imagine what Systrom thinks of the current iteration of his app, and where it’s headed. And while, under Meta’s management, Instagram has grown to a billion-user app, I do wonder whether it would have been able to achieve that either way. Maybe not as fast, but maybe, by sticking to its original premise and ethos, it could have still maintained a steady growth trajectory, without the need to latch onto every gimmick and trend.

I mean, BeReal’s growth shows that there is a real desire for more authentic connection and community engagement, outside of the constant highlight reels of viral clips.

Instagram was once the home of that, but increasingly, I don’t even know what it is anymore.

I’m guessing Meta doesn’t either, as its focus continues morph in line with the next shiny object.

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Twitter Experiments with Reply Filters, Timeline Controls, and the Capacity to Search Your Tweet Likes



Twitter Experiments with Reply Filters, Timeline Controls, and the Capacity to Search Your Tweet Likes

Amid the various large-scale changes at Twitter, the platform is also working on some smaller tweaks and updates, which may or may not ever get released, but could provide valuable functionality for many users.

First off, Twitter’s testing the ability to search through your Likes, so you can find out who, specifically, has liked your tweets.

That could help you glean more context when reaching out to someone, or just another way to understand who’s responding to your tweets.

And it could be particularly valuable as a research tool for marketers in understanding their audience and who they’re reaching with their tweets.

Twitter’s also testing a new way to filter your replies, which could be handy if you get a lot of responses to a tweet.

Tweet reply sorting

I mean, I’m not sure how many people are getting so many replies to their tweets that they need a filtering option, but for those that are, this could be a simple way to ensure you’re staying up on the most relevant responses and responders, to better manage your engagement.

Finally, Twitter’s also experimenting with new timeline settings, which would provide more control over your timeline and pinned lists.

Twitter timeline controls

Note also, in the middle screen, that Twitter’s developing an option that would enable you to hide your tweet view counts, which would provide another way to manage your activity in the app.

As noted, all of these are in test mode, with Twitter engineer Andrea Conway posting them for public opinion, before exploring further development. But they could be handy, and while they’re not game-changers as such (which may mean they get less priority), smaller tweaks and updates like this could be significant for certain users, and could make it easier to manage your tweet activity.

We’ll keep you updated on any progress.

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Fed-up accountant 'shocked and disappointed' after his Facebook account is taken down again



Fed-up accountant 'shocked and disappointed' after his Facebook account is taken down again

A fed-up accountant has spoken of his “disappointment” after his Facebook page was taken down AGAIN. Last July, we told how Suleiman Krayem feared …

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Twitter Tests New Quick Boost Option for Tweets



Twitter Tests New Quick Boost Option for Tweets

Here’s the difficult thing with Twitter no longer having a comms department – now, there’s nowhere to go to confirm info about the app’s latest updates and features, and where each is available, etc.

Case in point – this week, Twitter appears to have launched a new in-stream boost option for tweets, which provides a quick and easy way to promote your tweet without having to launch a full ad campaign.

As you can see in these screenshots, posted by Jonah Manzano (and shared by Matt Navarra), the new boost option would be available direct from a tweet. You’d simply tap through, select a budget, and you would be able to boost your tweet then and there.

Which seems to be new, but also seems familiar.

It’s sort of like Twitter’s Quick Promote option, but an even more streamlined version, with new visuals and a new UI for boosting a tweet direct from the details screen.

Tweet boost

So it does seem like a new addition – but again, with no one at Twitter to ask, it’s hard to confirm detail about the option.

But from what we can tell, this is a new Twitter ad process, which could provide another way to set an objective, a budget, and basic targeting parameters to reach a broader audience in the app.

Which could be good, depending on performance, and there may well be some tweets that you just want to quickly boost and push out to more people, without launching a full campaign.

It could also be a good way for Twitter to bring in a few more ad dollars, and it could be worth experimenting with to see what result you get, based on the simplified launch process.

If it’s available to you. We’d ask Twitter where this is being made available, but we can’t. So maybe you’ll see it in the app, maybe not.

Thus is the enigma of Twitter 2.0.

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