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Instagram Confirms That it is Testing a ‘Re-Post’ Feature for the Main Feed

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Instagram's Chief Explains the Latest Changes in the App Following User Backlash

Hey, you know how your Instagram feed keeps getting disrupted by posts from people and profiles that you don’t follow, and largely don’t care about?

Well, it’s about to get even worse. According to a new finding by social media expert Matt Navarra, Instagram is now testing a new ‘Repost’ option, which would enable users to amplify any post by re-sharing it to their followers in the app.

As you can see here, soon, users will be able to view a display of all of the posts that a user has re-posted.

Instagram has confirmed the test to TechCrunch, providing the following statement:

“We’re exploring the ability to reshare posts in Feed – similar to how you can reshare in Stories – so people can share what resonates with them, and so original creators are credited for their work. We plan to test this soon with a small number of people.”

So, essentially, retweets, but for Instagram feed posts instead.

Which will probably suck.

I mean, people have thus far been pretty upset with Instagram ramming more and more algorithmically recommended posts into their home feeds. The constant disruption of content from profiles that you haven’t chosen to see makes it harder to actually view the content from profiles that you do follow – which is such a strange approach from IG, given that the platform itself has previously sought to justify the need for a feed algorithm because:

“By 2016, people were missing 70% of all their posts in Feed, including almost half of posts from their close connections.”

So, Instagram brought in an algorithm to ensure users saw more of the content that they’re most interested in, because they were missing a lot of it.

But now it’s decided to add even more content into that mix – so, really, there’s almost no point following any profiles at all in that scenario. Just let IG show you stuff and hope for the best.

I suspect that, in part, this is what Instagram’s going for, following the TikTok lead and working to highlight the most relevant, most engaging posts from across its app to each user, so that it can just keep feeding you the most trending, sticky content, from all users, in the hopes that will keep you glued to your feed.

But that won’t work.

The fundamental difference here is that Instagram’s structure has been built upon people curating their own experience, and establishing connection via direct signals – by explicitly telling Instagram ‘I want to see content from this profile’ when they tap on that ‘Follow’ button.

TikTok opens to the ‘For You’ feed – from the beginning, it’s aligned itself around an algorithmically-aligned approach, which has never relied on who you choose to follow, as such.

It may seem like this is not a huge variance, but it is in terms of user expectations. Instagram has spent years telling users to build their networks, to interact with those profiles that you want to see more of, it’s sought to work with users in partnership to help craft their own, unique experiences.

Now it’s pretty much ignoring those inputs, and re-posting is another explicit step towards dismantling the IG that you know, in favor of one that Instagram thinks will be a better experience for you.

‘You don’t know what you really want, but we do.’

Except, it doesn’t.

While TikTok – which, again, has been built from the ground up around an entirely different premise – is very, very good at showing you more and more videos related to your interests, based solely on your viewing habits, Instagram just isn’t in the same league.

Instagram chief Adam Mosseri has admitted such, and has vowed to improve its recommendation systems in this respect. But even if it can improve, is that really what people want? Do Instagram users want IG to essentially abandon its established processes, and their inputs/networks/connections, in order to flood their feed with randomized, tangentially related posts and clips?

As a counter, Mosseri also says that most personal sharing has switched to DMs and Stories anyway. So stop sooking about your precious main feed – if you want to see posts from people that you choose, go talk to them personally, rather than expecting to see it in your feed, where you always have.

I don’t know, it seems like a confusing approach from the platform, and one which also has a whiff of desperation. You would assume, given these significant shifts, that IG engagement isn’t going up, and the fact that it’s trying reposts – a feature that it’s long-held would not be beneficial for the app – is further testament to the fact that it’s looking to anything to reverse that trend.

Indeed, Instagram co-founder Kevin Systrom had this to say about re-posts back in 2018:

“We debate the re-share thing a lot . . . But really that decision is about keeping your feed focused on the people you know rather than the people you know finding other stuff for you to see. And I think that is more of a testament of our focus on authenticity.”

I can only imagine what Systrom thinks of the current iteration of his app, and where it’s headed. And while, under Meta’s management, Instagram has grown to a billion-user app, I do wonder whether it would have been able to achieve that either way. Maybe not as fast, but maybe, by sticking to its original premise and ethos, it could have still maintained a steady growth trajectory, without the need to latch onto every gimmick and trend.

I mean, BeReal’s growth shows that there is a real desire for more authentic connection and community engagement, outside of the constant highlight reels of viral clips.

Instagram was once the home of that, but increasingly, I don’t even know what it is anymore.

I’m guessing Meta doesn’t either, as its focus continues morph in line with the next shiny object.



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12 Proven Methods to Make Money Blogging in 2024

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Make money blogging

 

Make money bloggingThis is a contributed article.

The world of blogging continues to thrive in 2024, offering a compelling avenue for creative minds to share their knowledge, build an audience, and even turn their passion into profit. Whether you’re a seasoned blogger or just starting, there are numerous effective strategies to monetize your blog and achieve financial success. Here, we delve into 12 proven methods to make money blogging in 2024:

1. Embrace Niche Expertise:

Standing out in the vast blogosphere requires focus. Carving a niche allows you to cater to a specific audience with targeted content. This not only builds a loyal following but also positions you as an authority in your chosen field. Whether it’s gardening techniques, travel hacking tips, or the intricacies of cryptocurrency, delve deep into a subject you’re passionate and knowledgeable about. Targeted audiences are more receptive to monetization efforts, making them ideal for success.

2. Content is King (and Queen):

High-quality content remains the cornerstone of any successful blog. In 2024, readers crave informative, engaging, and well-written content that solves their problems, answers their questions, or entertains them. Invest time in crafting valuable blog posts, articles, or videos that resonate with your target audience.

  • Focus on evergreen content: Create content that remains relevant for a long time, attracting consistent traffic and boosting your earning potential.
  • Incorporate multimedia: Spice up your content with captivating images, infographics, or even videos to enhance reader engagement and improve SEO.
  • Maintain consistency: Develop a regular publishing schedule to build anticipation and keep your audience coming back for more.

3. The Power of SEO:

Search Engine Optimization (SEO) ensures your blog ranks high in search engine results for relevant keywords. This increases organic traffic, the lifeblood of any monetization strategy.

  • Keyword research: Use keyword research tools to identify terms your target audience searches for. Strategically incorporate these keywords into your content naturally.
  • Technical SEO: Optimize your blog’s loading speed, mobile responsiveness, and overall technical aspects to improve search engine ranking.
  • Backlink building: Encourage other websites to link back to your content, boosting your blog’s authority in the eyes of search engines.

4. Monetization Magic: Affiliate Marketing

Affiliate marketing allows you to earn commissions by promoting other companies’ products or services. When a reader clicks on your affiliate link and makes a purchase, you get a commission.

  • Choose relevant affiliates: Promote products or services that align with your niche and resonate with your audience.
  • Transparency is key: Disclose your affiliate relationships clearly to your readers and build trust.
  • Integrate strategically: Don’t just bombard readers with links. Weave affiliate promotions naturally into your content, highlighting the value proposition.

5. Display Advertising: A Classic Approach

Display advertising involves placing banner ads, text ads, or other visual elements on your blog. When a reader clicks on an ad, you earn revenue.

  • Choose reputable ad networks: Partner with established ad networks that offer competitive rates and relevant ads for your audience.
  • Strategic ad placement: Place ads thoughtfully, avoiding an overwhelming experience for readers.
  • Track your performance: Monitor ad clicks and conversions to measure the effectiveness of your ad placements and optimize for better results.

6. Offer Premium Content:

Providing exclusive, in-depth content behind a paywall can generate additional income. This could be premium blog posts, ebooks, online courses, or webinars.

  • Deliver exceptional value: Ensure your premium content offers significant value that justifies the price tag.
  • Multiple pricing options: Consider offering tiered subscription plans to cater to different audience needs and budgets.
  • Promote effectively: Highlight the benefits of your premium content and encourage readers to subscribe.

7. Coaching and Consulting:

Leverage your expertise by offering coaching or consulting services related to your niche. Readers who find your content valuable may be interested in personalized guidance.

  • Position yourself as an expert: Showcase your qualifications, experience, and client testimonials to build trust and establish your credibility.
  • Offer free consultations: Provide a limited free consultation to potential clients, allowing them to experience your expertise firsthand.
  • Develop clear packages: Outline different coaching or consulting packages with varying time commitments and pricing structures.

8. The Power of Community: Online Events and Webinars

Host online events or webinars related to your niche. These events offer valuable content while also providing an opportunity to promote other monetization avenues.

  • Interactive and engaging: Structure your online events to be interactive with polls, Q&A sessions, or live chats. Click here to learn more about image marketing with Q&A sessions and live chats.

9. Embrace the Power of Email Marketing:

Building an email list allows you to foster stronger relationships with your audience and promote your content and offerings directly.

  • Offer valuable incentives: Encourage readers to subscribe by offering exclusive content, discounts, or early access to new products.
  • Segmentation is key: Segment your email list based on reader interests to send targeted campaigns that resonate more effectively.
  • Regular communication: Maintain consistent communication with your subscribers through engaging newsletters or updates.

10. Sell Your Own Products:

Take your expertise to the next level by creating and selling your own products. This could be physical merchandise, digital downloads, or even printables related to your niche.

  • Identify audience needs: Develop products that address the specific needs and desires of your target audience.
  • High-quality offerings: Invest in creating high-quality products that offer exceptional value and user experience.
  • Utilize multiple platforms: Sell your products through your blog, online marketplaces, or even social media platforms.

11. Sponsorships and Brand Collaborations:

Partner with brands or businesses relevant to your niche for sponsored content or collaborations. This can be a lucrative way to leverage your audience and generate income.

  • Maintain editorial control: While working with sponsors, ensure you retain editorial control to maintain your blog’s authenticity and audience trust.
  • Disclosures are essential: Clearly disclose sponsored content to readers, upholding transparency and ethical practices.
  • Align with your niche: Partner with brands that complement your content and resonate with your audience.

12. Freelancing and Paid Writing Opportunities:

Your blog can serve as a springboard for freelance writing opportunities. Showcase your writing skills and expertise through your blog content, attracting potential clients.

  • Target relevant publications: Identify online publications, websites, or magazines related to your niche and pitch your writing services.
  • High-quality samples: Include high-quality blog posts from your site as writing samples when pitching to potential clients.
  • Develop strong writing skills: Continuously hone your writing skills and stay updated on current trends in your niche to deliver exceptional work.

Conclusion:

Building a successful blog that generates income requires dedication, strategic planning, and high-quality content. In today’s digital age, there are numerous opportunities to make money online through blogging. By utilizing a combination of methods such as affiliate marketing, sponsored content, and selling digital products or services, you can leverage your blog’s potential and achieve financial success.

Remember, consistency in posting, engaging with your audience, and staying adaptable to trends are key to thriving in the ever-evolving blogosphere. Embrace new strategies, refine your approaches, and always keep your readers at the forefront of your content creation journey. With dedication and the right approach, your blog has the potential to become a valuable source of income and a platform for sharing your knowledge and passion with the world, making money online while doing what you love.

Image Credit: DepositPhotos



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Snapchat Explores New Messaging Retention Feature: A Game-Changer or Risky Move?

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Snapchat Explores New Messaging Retention Feature: A Game-Changer or Risky Move?

In a recent announcement, Snapchat revealed a groundbreaking update that challenges its traditional design ethos. The platform is experimenting with an option that allows users to defy the 24-hour auto-delete rule, a feature synonymous with Snapchat’s ephemeral messaging model.

The proposed change aims to introduce a “Never delete” option in messaging retention settings, aligning Snapchat more closely with conventional messaging apps. While this move may blur Snapchat’s distinctive selling point, Snap appears convinced of its necessity.

According to Snap, the decision stems from user feedback and a commitment to innovation based on user needs. The company aims to provide greater flexibility and control over conversations, catering to the preferences of its community.

Currently undergoing trials in select markets, the new feature empowers users to adjust retention settings on a conversation-by-conversation basis. Flexibility remains paramount, with participants able to modify settings within chats and receive in-chat notifications to ensure transparency.

Snapchat underscores that the default auto-delete feature will persist, reinforcing its design philosophy centered on ephemerality. However, with the app gaining traction as a primary messaging platform, the option offers users a means to preserve longer chat histories.

The update marks a pivotal moment for Snapchat, renowned for its disappearing message premise, especially popular among younger demographics. Retaining this focus has been pivotal to Snapchat’s identity, but the shift suggests a broader strategy aimed at diversifying its user base.

This strategy may appeal particularly to older demographics, potentially extending Snapchat’s relevance as users age. By emulating features of conventional messaging platforms, Snapchat seeks to enhance its appeal and broaden its reach.

Yet, the introduction of message retention poses questions about Snapchat’s uniqueness. While addressing user demands, the risk of diluting Snapchat’s distinctiveness looms large.

As Snapchat ventures into uncharted territory, the outcome of this experiment remains uncertain. Will message retention propel Snapchat to new heights, or will it compromise the platform’s uniqueness?

Only time will tell.

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Catering to specific audience boosts your business, says accountant turned coach

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Catering to specific audience boosts your business, says accountant turned coach

While it is tempting to try to appeal to a broad audience, the founder of alcohol-free coaching service Just the Tonic, Sandra Parker, believes the best thing you can do for your business is focus on your niche. Here’s how she did just that.

When running a business, reaching out to as many clients as possible can be tempting. But it also risks making your marketing “too generic,” warns Sandra Parker, the founder of Just The Tonic Coaching.

“From the very start of my business, I knew exactly who I could help and who I couldn’t,” Parker told My Biggest Lessons.

Parker struggled with alcohol dependence as a young professional. Today, her business targets high-achieving individuals who face challenges similar to those she had early in her career.

“I understand their frustrations, I understand their fears, and I understand their coping mechanisms and the stories they’re telling themselves,” Parker said. “Because of that, I’m able to market very effectively, to speak in a language that they understand, and am able to reach them.” 

“I believe that it’s really important that you know exactly who your customer or your client is, and you target them, and you resist the temptation to make your marketing too generic to try and reach everyone,” she explained.

“If you speak specifically to your target clients, you will reach them, and I believe that’s the way that you’re going to be more successful.

Watch the video for more of Sandra Parker’s biggest lessons.

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