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Snapchat Provides New Voter Registration and Awareness Tools Ahead of US Midterms

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Snapchat Provides New Voter Registration and Awareness Tools Ahead of US Midterms

With the US midterms fast approaching, Snapchat has today detailed some new steps that it’s taking to encourage its users to vote, or register to vote, in preparation for upcoming polls.

Snapchat has proven itself to be a key connector on this front, with the app’s reach to young audiences helping to raise awareness around civic participation, and improve political engagement among younger groups.

Snap’s latest efforts will seek to encourage more youngsters to register to share their voice, while it’s also launching a new ‘Voting 101 hub’ in the app, which will provide instructional videos on how to participate.

First off, on registration – in partnership with BallotReady, Snap’s launched a new in-app tool that will help guide users through the voter registration process.

As you can see here, another key element of this new tool is sharing your registration status, and inviting others to also register the app.

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Snap has seen significant success in the past with its ‘I voted’ type stickers, enabling users to advocate and share their experiences in the app. That type of organic engagement activity can play a big role in influencing behavior, and Snap’s looking to lean into this where it can to enhance take-up and interest.

The new ‘Voting 101’ hub, meanwhile, will include a range of instructional videos on all aspects of the voting process.

As explained by Snap:

“We’ve developed these tools in partnership with Nonprofit Vote, Vote Early Day, Power the Polls, BallotReady, Lawyers Committee on Civil Rights Under the Law, and VoteRiders. As always, we will leverage Augmented Reality to enhance the real world around us. Snapchatters will be encouraged to register and get out the vote through fun Lenses and Filters – and more importantly, encourage friends to do the same.”

In the lead-up to the midterms, Snap’s team of content curators will also feature local Map stories that highlight voter engagement content as another incentive to encourage participation.

And again, all of these measures can have a big impact.

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Snapchat says that its various in-app prompts helped over 30 million people access voting information in 2020, while it also inspired four million users to learn more about their opportunities to actually run for office themselves in 2021.

Also significant:

“Research by the Center for Information & Research on Civic Learning and Engagement’s (CIRCLE) found that during that election cycle, Snapchat’s tools especially helped register Black youth, as well as young Americans that are unlikely to have gone to college – groups that tend to be under-invested in by campaigns and organizations, and underrepresented in the electorate.” 

This is an important consideration, and Snapchat remains a key connector for younger audience groups – and as such, it’s important that Snap continues to provide education resources and guides like this to help users learn more about civic participation, and how they can have their say in the political process.

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Snapchat Explores New Messaging Retention Feature: A Game-Changer or Risky Move?

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Snapchat Explores New Messaging Retention Feature: A Game-Changer or Risky Move?

In a recent announcement, Snapchat revealed a groundbreaking update that challenges its traditional design ethos. The platform is experimenting with an option that allows users to defy the 24-hour auto-delete rule, a feature synonymous with Snapchat’s ephemeral messaging model.

The proposed change aims to introduce a “Never delete” option in messaging retention settings, aligning Snapchat more closely with conventional messaging apps. While this move may blur Snapchat’s distinctive selling point, Snap appears convinced of its necessity.

According to Snap, the decision stems from user feedback and a commitment to innovation based on user needs. The company aims to provide greater flexibility and control over conversations, catering to the preferences of its community.

Currently undergoing trials in select markets, the new feature empowers users to adjust retention settings on a conversation-by-conversation basis. Flexibility remains paramount, with participants able to modify settings within chats and receive in-chat notifications to ensure transparency.

Snapchat underscores that the default auto-delete feature will persist, reinforcing its design philosophy centered on ephemerality. However, with the app gaining traction as a primary messaging platform, the option offers users a means to preserve longer chat histories.

The update marks a pivotal moment for Snapchat, renowned for its disappearing message premise, especially popular among younger demographics. Retaining this focus has been pivotal to Snapchat’s identity, but the shift suggests a broader strategy aimed at diversifying its user base.

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This strategy may appeal particularly to older demographics, potentially extending Snapchat’s relevance as users age. By emulating features of conventional messaging platforms, Snapchat seeks to enhance its appeal and broaden its reach.

Yet, the introduction of message retention poses questions about Snapchat’s uniqueness. While addressing user demands, the risk of diluting Snapchat’s distinctiveness looms large.

As Snapchat ventures into uncharted territory, the outcome of this experiment remains uncertain. Will message retention propel Snapchat to new heights, or will it compromise the platform’s uniqueness?

Only time will tell.

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Catering to specific audience boosts your business, says accountant turned coach

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Catering to specific audience boosts your business, says accountant turned coach

While it is tempting to try to appeal to a broad audience, the founder of alcohol-free coaching service Just the Tonic, Sandra Parker, believes the best thing you can do for your business is focus on your niche. Here’s how she did just that.

When running a business, reaching out to as many clients as possible can be tempting. But it also risks making your marketing “too generic,” warns Sandra Parker, the founder of Just The Tonic Coaching.

“From the very start of my business, I knew exactly who I could help and who I couldn’t,” Parker told My Biggest Lessons.

Parker struggled with alcohol dependence as a young professional. Today, her business targets high-achieving individuals who face challenges similar to those she had early in her career.

“I understand their frustrations, I understand their fears, and I understand their coping mechanisms and the stories they’re telling themselves,” Parker said. “Because of that, I’m able to market very effectively, to speak in a language that they understand, and am able to reach them.” 

“I believe that it’s really important that you know exactly who your customer or your client is, and you target them, and you resist the temptation to make your marketing too generic to try and reach everyone,” she explained.

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“If you speak specifically to your target clients, you will reach them, and I believe that’s the way that you’re going to be more successful.

Watch the video for more of Sandra Parker’s biggest lessons.

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Instagram Tests Live-Stream Games to Enhance Engagement

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Instagram Tests Live-Stream Games to Enhance Engagement

Instagram’s testing out some new options to help spice up your live-streams in the app, with some live broadcasters now able to select a game that they can play with viewers in-stream.

As you can see in these example screens, posted by Ahmed Ghanem, some creators now have the option to play either “This or That”, a question and answer prompt that you can share with your viewers, or “Trivia”, to generate more engagement within your IG live-streams.

That could be a simple way to spark more conversation and interaction, which could then lead into further engagement opportunities from your live audience.

Meta’s been exploring more ways to make live-streaming a bigger consideration for IG creators, with a view to live-streams potentially catching on with more users.

That includes the gradual expansion of its “Stars” live-stream donation program, giving more creators in more regions a means to accept donations from live-stream viewers, while back in December, Instagram also added some new options to make it easier to go live using third-party tools via desktop PCs.

Live streaming has been a major shift in China, where shopping live-streams, in particular, have led to massive opportunities for streaming platforms. They haven’t caught on in the same way in Western regions, but as TikTok and YouTube look to push live-stream adoption, there is still a chance that they will become a much bigger element in future.

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Which is why IG is also trying to stay in touch, and add more ways for its creators to engage via streams. Live-stream games is another element within this, which could make this a better community-building, and potentially sales-driving option.

We’ve asked Instagram for more information on this test, and we’ll update this post if/when we hear back.

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