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Instagram Expands Sensitive Content Control Options



Instagram Expands Sensitive Content Control Options

Instagram has announced an expansion of its Sensitive Content Control options, which it first launched last July, providing more ways for users to manage their in-app experience.

Originally only covering the app’s ‘Explore’ element, Instagram will now enable users to manage the content that they see in all sections of the app.

As explained by Instagram:

Starting today, the Sensitive Content Control will cover all surfaces where we make recommendations. In addition to Explore, you will now be able to control the amount of sensitive content and accounts you see in Search, Reels, Accounts You Might Follow, Hashtag Pages and In-Feed Recommendations. With this update, we’re also applying the technology we use to enforce our Recommendation Guidelines to Instagram’s recommendations on Search and Hashtag pages. This update will be available to everyone in the coming weeks.”

As you can see in the screenshots above, Instagram’s sensitive content controls provide three options: “More”, “Standard” and “Less”.

“Standard” is the default state, and will prevent people from seeing some sensitive content and accounts. “More” enables people to see more sensitive content and accounts, whereas “Less” means they see less of this content than the default state. For people under the age of 18, the “More” option is unavailable.

That’ll help to reduce exposure to potentially harmful content in the app, which is a significant concern for parents, in particular, especially given the amount of time their kids are now spending in online environments.


That’s been further amplified by the pandemic, with youngsters forced online to maintain social connection and engagement. It’s impossible for parents to monitor what their kids are seeing at all times, but any measure to better protect them from the worst of the web is a bonus, as they seek to minimize confusion and harm caused by such.

Parental controls also provide additional assurance on this front, and Instagram also added new parental control options in December last year.

Instagram Parental Controls

Sensitive content controls are another element, which are obviously not solely focused on youngsters, as such, but could help in adding extra assurance for parents.

As well as, of course, for regular users. One misguided search could lead you down the wrong path very easily, and it can be handy to have these extra measures to avoid unexpected, and unwanted visuals popping up on screen.

It’s another important step for IG, which continues to develop new tools to protect users from negative experiences.

To change your Sensitive Content Controls on Instagram:

  • Go to your profile
  • Tap the ‘Settings’ menu in the upper right corner
  • Tap ‘Account’
  • Tap ‘Sensitive Content Control’

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LinkedIn Shares Marketing Industry Insights and Tips in Latest ‘Big Thinking’ Digital Magazine



LinkedIn Shares Marketing Industry Insights and Tips in Latest 'Big Thinking' Digital Magazine

Looking for a marketing-related read for the long weekend?

LinkedIn has published the second edition of its ‘Big Thinking’ digital magazine, which includes a range of interviews, insights, tips and notes on various marketing-related subjects and trends.

The 36-page magazine includes expert notes on sustainable marketing practices, evolving messaging processes, and creative tips – from Disney no less.

There’s also a section which looks at how marketers can mitigate the loss of cookie tracking data, and how to build an employer brand (and why you should).

LinkedIn Big Thinking magazine

LinkedIn has also included expert interviews on customer experience, digital transformation and creative B2B strategies, among other elements.

There are some good notes, which could help you formulate a more effective marketing approach for your brand, in line with the latest trends, while it’s also handy to stay up to date with the latest trend insights and tips to keep your market knowledge fresh.

And it’s free. If nothing else, it’s a quick overview of some of the key trends that are playing on the minds of the top industry professionals, which will likely trigger at least inspiration in your own efforts.

You can download LinkedIn’s latest ‘Big Thinking’ digital magazine here.


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