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Reddit Launches New ‘Meet Your Maker’ Marketing Case Studies Series

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Reddit Launches New 'Meet Your Maker' Marketing Case Studies Series

Have you considered Reddit for your marketing efforts?

If you have, you’ve also likely considered the how, with Reddit, in times past at least, not being the most obvious promotional option for brands, while its steadily expanding range of ad options also raises more questions as to the best approach for each business.

This might help – today, Reddit has announced a new video series that will highlight how various brands have successfully used the platform to boost their brand awareness and sales.

The new series, titled ‘Meet Your Maker’, takes an interview-based approach, providing direct insight from the marketing leaders at each brand.

As explained by Reddit:

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“Hosted on the Reddit for Business microsite, and accompanied by downloadable expanded case studies, Meet Your Maker offers marketers a glimpse into the strategy and thinking behind best in class campaigns on Reddit. As an ongoing series, Meet Your Maker’s homepage will be updated regularly with new episodes and case studies spotlighting how brands are using Reddit in innovative and creative ways.”

Reddit 'Meet Your Maker'

It could be just the thing you need to get your head around Reddit ads, and the potential that they offer – and with over 50 million daily active users, in more than 100,000 active, engaged communities, there’s definitely potential for audience research and connection, in a range of ways.

Though it does seem that Reddit has taken a slight backwards step of late, in terms of usage.

At the end of 2019, Reddit reported having 430 million monthly active users, which it altered in 2020, instead reporting 52 million daily actives. There’s no definitive correlation between daily and monthly usage, so only Reddit would know for sure, but that likely points to a decline in users – unless only around 12% of its monthly users are logging in on a daily basis.

But even more recently, on Reddit Press site, it’s now reporting 50 million users.

Reddit usage stats

Could it be that Reddit, like every other platform, has lost some ground to TikTok?

That would make sense. Reddit is a key source of memes and trends, which is also now TikTok’s bread and butter, and maybe that means that a few less people are now logging onto Reddit each day as a result.

Either way, scale isn’t the most relevant audience stat for most brands, and if you’re looking to get your promotions in front of a highly engaged, interested audience, there could be value in subreddit targeting – and these new case study notes could provide the tips you need to make the most of your efforts.

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You can check out Reddit’s ‘Meet Your Maker’ series here, which will be regularly updated with new episodes as they become available.

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Snapchat Explores New Messaging Retention Feature: A Game-Changer or Risky Move?

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Snapchat Explores New Messaging Retention Feature: A Game-Changer or Risky Move?

In a recent announcement, Snapchat revealed a groundbreaking update that challenges its traditional design ethos. The platform is experimenting with an option that allows users to defy the 24-hour auto-delete rule, a feature synonymous with Snapchat’s ephemeral messaging model.

The proposed change aims to introduce a “Never delete” option in messaging retention settings, aligning Snapchat more closely with conventional messaging apps. While this move may blur Snapchat’s distinctive selling point, Snap appears convinced of its necessity.

According to Snap, the decision stems from user feedback and a commitment to innovation based on user needs. The company aims to provide greater flexibility and control over conversations, catering to the preferences of its community.

Currently undergoing trials in select markets, the new feature empowers users to adjust retention settings on a conversation-by-conversation basis. Flexibility remains paramount, with participants able to modify settings within chats and receive in-chat notifications to ensure transparency.

Snapchat underscores that the default auto-delete feature will persist, reinforcing its design philosophy centered on ephemerality. However, with the app gaining traction as a primary messaging platform, the option offers users a means to preserve longer chat histories.

The update marks a pivotal moment for Snapchat, renowned for its disappearing message premise, especially popular among younger demographics. Retaining this focus has been pivotal to Snapchat’s identity, but the shift suggests a broader strategy aimed at diversifying its user base.

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This strategy may appeal particularly to older demographics, potentially extending Snapchat’s relevance as users age. By emulating features of conventional messaging platforms, Snapchat seeks to enhance its appeal and broaden its reach.

Yet, the introduction of message retention poses questions about Snapchat’s uniqueness. While addressing user demands, the risk of diluting Snapchat’s distinctiveness looms large.

As Snapchat ventures into uncharted territory, the outcome of this experiment remains uncertain. Will message retention propel Snapchat to new heights, or will it compromise the platform’s uniqueness?

Only time will tell.

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Catering to specific audience boosts your business, says accountant turned coach

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Catering to specific audience boosts your business, says accountant turned coach

While it is tempting to try to appeal to a broad audience, the founder of alcohol-free coaching service Just the Tonic, Sandra Parker, believes the best thing you can do for your business is focus on your niche. Here’s how she did just that.

When running a business, reaching out to as many clients as possible can be tempting. But it also risks making your marketing “too generic,” warns Sandra Parker, the founder of Just The Tonic Coaching.

“From the very start of my business, I knew exactly who I could help and who I couldn’t,” Parker told My Biggest Lessons.

Parker struggled with alcohol dependence as a young professional. Today, her business targets high-achieving individuals who face challenges similar to those she had early in her career.

“I understand their frustrations, I understand their fears, and I understand their coping mechanisms and the stories they’re telling themselves,” Parker said. “Because of that, I’m able to market very effectively, to speak in a language that they understand, and am able to reach them.” 

“I believe that it’s really important that you know exactly who your customer or your client is, and you target them, and you resist the temptation to make your marketing too generic to try and reach everyone,” she explained.

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“If you speak specifically to your target clients, you will reach them, and I believe that’s the way that you’re going to be more successful.

Watch the video for more of Sandra Parker’s biggest lessons.

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Instagram Tests Live-Stream Games to Enhance Engagement

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Instagram Tests Live-Stream Games to Enhance Engagement

Instagram’s testing out some new options to help spice up your live-streams in the app, with some live broadcasters now able to select a game that they can play with viewers in-stream.

As you can see in these example screens, posted by Ahmed Ghanem, some creators now have the option to play either “This or That”, a question and answer prompt that you can share with your viewers, or “Trivia”, to generate more engagement within your IG live-streams.

That could be a simple way to spark more conversation and interaction, which could then lead into further engagement opportunities from your live audience.

Meta’s been exploring more ways to make live-streaming a bigger consideration for IG creators, with a view to live-streams potentially catching on with more users.

That includes the gradual expansion of its “Stars” live-stream donation program, giving more creators in more regions a means to accept donations from live-stream viewers, while back in December, Instagram also added some new options to make it easier to go live using third-party tools via desktop PCs.

Live streaming has been a major shift in China, where shopping live-streams, in particular, have led to massive opportunities for streaming platforms. They haven’t caught on in the same way in Western regions, but as TikTok and YouTube look to push live-stream adoption, there is still a chance that they will become a much bigger element in future.

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Which is why IG is also trying to stay in touch, and add more ways for its creators to engage via streams. Live-stream games is another element within this, which could make this a better community-building, and potentially sales-driving option.

We’ve asked Instagram for more information on this test, and we’ll update this post if/when we hear back.

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