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Instagram Product Tags Are Now Available to All Users in the US

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Instagram Product Tags Are Now Available to All Users in the US


Following up on its announcement late last month that all users would soon be able to use product tags in their feed posts, Instagram has today announced that all users in the US can now insert product tags in their updates.

That could see a lot more tags popping up in your IG feed – as explained by Instagram:

Today, we’re expanding the ability to add product tags in Feed posts to everyone in the US. Creators and brands have been sharing how they use and style their favorite products on Instagram and inspiring their communities. Now we’re giving access to everyone to inspire those closest to them by enabling product tagging in posts. From supporting brands you love to helping your friends and family discover new products they may like, sharing products on Instagram just got easier.

As noted, Instagram announced last month that it would be rolling out product tags to all users, as part of its expanded push to increase eCommerce activity in the app.

Originally only available to approved creators, by giving everyone the capacity to provide a direct link to products and brands in their uploads, that’ll encourage more users to organically share product links, while also prompting more people to click-through, and ideally, buy items in the app.

Instagram has been working to merge more shopping behaviors into its UX, through the addition of Shops, the shop tab, live-stream shopping and more. With the vast majority of IG users already connecting with brands, and getting the latest product updates in the app, it makes sense to lean into this behavior, and shopping tags are another element, designed to encourage more spend in the app.

In addition to the announcement, Instagram has also provided this overview of how to tag products in your posts.

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Instagram product tags

It could provide a big boost for brands – and with 1.6 million users tagging at least one brand, on average, each week already, there’s clearly impetus there to make this a bigger element of the in-app experience.

It does also, of course, make IG a little more commercial, which could turn some users off. But that’s a risk that the platform will be willing to take.





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Twitter Tests New Tweet View Count Display to Better Highlight Content Reach

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Elon Musk Launches Hostile Takeover Bid for Twitter

Not entirely sure about this.

Today, Twitter has launched a public test of a new ‘Views’ count on some users’ tweets, which displays the total number of times that each of your tweets was seen in the app.

As you can see in this example, posted by @chimponsey, in the expanded tweet activity display, some users are now also seeing a ‘Views’ listing, alongside ‘Retweets’ and ‘Likes’.

The count is also indicated by an eye icon in the main tweet stream.

Tweet view count

So, cool, right? Now, instead of thinking that people are seeing your tweets and not engaging with them, you’ll know for sure, which should do wonders for your self-esteem.

Technically, the feature doesn’t add anything new, in that you can already view your tweet impression count in the full tweet analytics display (accessible via the graph icon on your tweets).

Twitter impression data

‘Views’ and ‘Impressions’, of course, are not the exact same thing, but as confirmed by Twitter, this is the data that people seeing.

So why put it in the general info display, and confront people with that figure?

At a guess, I would assume that this is part of Twitter’s ongoing effort to demonstrate that it’s more popular and influential than its general usage numbers may suggest.

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Twitter, for example, currently has 238 million monetizable daily active users, which puts it well behind Facebook (1.9b), Snapchat (347m) – basically, every other big social app has more users than Twitter, which has struggled to grow its audience over time.

But according to Twitter, this doesn’t tell the whole story, as many people are consuming tweet content regularly, despite not logging into the app. At one stage, Twitter pegged its ‘logged out’ monthly user count at 500 million, more than double its actual usage figure.

Twitter logged out users chart

That’s a significant story for Twitter to tell, because it points to the broader influence of the app, which could make it a more valuable consideration for brands, thought leaders, creators, etc.

Maybe, by making tweet view counts more present, that will help to reiterate this – because maybe, even though your tweet only got 10 likes, 10,000 people actually saw it.

I mean, that still doesn’t seem like hugely helpful data to have from a self- confidence perspective. But maybe, by knowing that you are actually reaching a lot more people than the Like and retweet figures suggest, that will help you revise and refine your tweet approach to improve engagement and response.

Some users have also reported seeing profile view counts in the app as well, which falls into the same category, with profile view data also already available in your tweet analytics.

Maybe, by making these insights more front of mind, that could have a positive effect – or the negatives of such are minimal enough to justify a full test either way.

I guess, what Twitter really needs to know now is whether having this data more immediately available then reduces people’s propensity to tweet. If you’re seeing that a lot more people are viewing your tweets than you’d thought, because your other engagement stats are low, that could make you feel like you’re not great at tweeting, and see you share less as a result.

If that happens, Twitter will no doubt switch it back – but it could also, as noted, give users more context as to the true reach potential of the app.

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Twitter has confirmed that the new view count display is currently being tested with a small group of users.



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