SOCIAL
Instagram Product Tags Are Now Available to All Users in the US
Following up on its announcement late last month that all users would soon be able to use product tags in their feed posts, Instagram has today announced that all users in the US can now insert product tags in their updates.
That could see a lot more tags popping up in your IG feed – as explained by Instagram:
“Today, we’re expanding the ability to add product tags in Feed posts to everyone in the US. Creators and brands have been sharing how they use and style their favorite products on Instagram and inspiring their communities. Now we’re giving access to everyone to inspire those closest to them by enabling product tagging in posts. From supporting brands you love to helping your friends and family discover new products they may like, sharing products on Instagram just got easier.”
As noted, Instagram announced last month that it would be rolling out product tags to all users, as part of its expanded push to increase eCommerce activity in the app.
Originally only available to approved creators, by giving everyone the capacity to provide a direct link to products and brands in their uploads, that’ll encourage more users to organically share product links, while also prompting more people to click-through, and ideally, buy items in the app.
Instagram has been working to merge more shopping behaviors into its UX, through the addition of Shops, the shop tab, live-stream shopping and more. With the vast majority of IG users already connecting with brands, and getting the latest product updates in the app, it makes sense to lean into this behavior, and shopping tags are another element, designed to encourage more spend in the app.
In addition to the announcement, Instagram has also provided this overview of how to tag products in your posts.
It could provide a big boost for brands – and with 1.6 million users tagging at least one brand, on average, each week already, there’s clearly impetus there to make this a bigger element of the in-app experience.
It does also, of course, make IG a little more commercial, which could turn some users off. But that’s a risk that the platform will be willing to take.
SOCIAL
Snapchat Explores New Messaging Retention Feature: A Game-Changer or Risky Move?
In a recent announcement, Snapchat revealed a groundbreaking update that challenges its traditional design ethos. The platform is experimenting with an option that allows users to defy the 24-hour auto-delete rule, a feature synonymous with Snapchat’s ephemeral messaging model.
The proposed change aims to introduce a “Never delete” option in messaging retention settings, aligning Snapchat more closely with conventional messaging apps. While this move may blur Snapchat’s distinctive selling point, Snap appears convinced of its necessity.
According to Snap, the decision stems from user feedback and a commitment to innovation based on user needs. The company aims to provide greater flexibility and control over conversations, catering to the preferences of its community.
Currently undergoing trials in select markets, the new feature empowers users to adjust retention settings on a conversation-by-conversation basis. Flexibility remains paramount, with participants able to modify settings within chats and receive in-chat notifications to ensure transparency.
Snapchat underscores that the default auto-delete feature will persist, reinforcing its design philosophy centered on ephemerality. However, with the app gaining traction as a primary messaging platform, the option offers users a means to preserve longer chat histories.
The update marks a pivotal moment for Snapchat, renowned for its disappearing message premise, especially popular among younger demographics. Retaining this focus has been pivotal to Snapchat’s identity, but the shift suggests a broader strategy aimed at diversifying its user base.
This strategy may appeal particularly to older demographics, potentially extending Snapchat’s relevance as users age. By emulating features of conventional messaging platforms, Snapchat seeks to enhance its appeal and broaden its reach.
Yet, the introduction of message retention poses questions about Snapchat’s uniqueness. While addressing user demands, the risk of diluting Snapchat’s distinctiveness looms large.
As Snapchat ventures into uncharted territory, the outcome of this experiment remains uncertain. Will message retention propel Snapchat to new heights, or will it compromise the platform’s uniqueness?
Only time will tell.
SOCIAL
Catering to specific audience boosts your business, says accountant turned coach
While it is tempting to try to appeal to a broad audience, the founder of alcohol-free coaching service Just the Tonic, Sandra Parker, believes the best thing you can do for your business is focus on your niche. Here’s how she did just that.
When running a business, reaching out to as many clients as possible can be tempting. But it also risks making your marketing “too generic,” warns Sandra Parker, the founder of Just The Tonic Coaching.
“From the very start of my business, I knew exactly who I could help and who I couldn’t,” Parker told My Biggest Lessons.
Parker struggled with alcohol dependence as a young professional. Today, her business targets high-achieving individuals who face challenges similar to those she had early in her career.
“I understand their frustrations, I understand their fears, and I understand their coping mechanisms and the stories they’re telling themselves,” Parker said. “Because of that, I’m able to market very effectively, to speak in a language that they understand, and am able to reach them.”Â
“I believe that it’s really important that you know exactly who your customer or your client is, and you target them, and you resist the temptation to make your marketing too generic to try and reach everyone,” she explained.
“If you speak specifically to your target clients, you will reach them, and I believe that’s the way that you’re going to be more successful.
Watch the video for more of Sandra Parker’s biggest lessons.
SOCIAL
Instagram Tests Live-Stream Games to Enhance Engagement
Instagram’s testing out some new options to help spice up your live-streams in the app, with some live broadcasters now able to select a game that they can play with viewers in-stream.
As you can see in these example screens, posted by Ahmed Ghanem, some creators now have the option to play either “This or That”, a question and answer prompt that you can share with your viewers, or “Trivia”, to generate more engagement within your IG live-streams.
That could be a simple way to spark more conversation and interaction, which could then lead into further engagement opportunities from your live audience.
Meta’s been exploring more ways to make live-streaming a bigger consideration for IG creators, with a view to live-streams potentially catching on with more users.
That includes the gradual expansion of its “Stars” live-stream donation program, giving more creators in more regions a means to accept donations from live-stream viewers, while back in December, Instagram also added some new options to make it easier to go live using third-party tools via desktop PCs.
Live streaming has been a major shift in China, where shopping live-streams, in particular, have led to massive opportunities for streaming platforms. They haven’t caught on in the same way in Western regions, but as TikTok and YouTube look to push live-stream adoption, there is still a chance that they will become a much bigger element in future.
Which is why IG is also trying to stay in touch, and add more ways for its creators to engage via streams. Live-stream games is another element within this, which could make this a better community-building, and potentially sales-driving option.
We’ve asked Instagram for more information on this test, and we’ll update this post if/when we hear back.
Google Core Update Volatility, Helpful Content Update Gone, Dangerous Google Search Results & Google Ads Confusion
10 Paid Search & PPC Planning Best Practices
5 Psychological Tactics to Write Better Emails
2 Ways to Take Back the Power in Your Business: Part 2
Weekend Google Core Ranking Volatility
WordPress Releases A Performance Plugin For “Near-Instant Load Times”
Critical Display Error in Brand Safety Metrics On Twitter/X Corrected
The power of program management in martech
Daily Search Forum Recap: April 15, 2024
20 Neuromarketing Techniques & Triggers for Better-Converting Copy
-
SEARCHENGINES6 days agoGoogle Core Update Volatility, Helpful Content Update Gone, Dangerous Google Search Results & Google Ads Confusion
-
SEO6 days ago10 Paid Search & PPC Planning Best Practices
-
MARKETING5 days ago5 Psychological Tactics to Write Better Emails
-
MARKETING7 days ago2 Ways to Take Back the Power in Your Business: Part 2
-
SEARCHENGINES5 days agoWeekend Google Core Ranking Volatility
-
SEO6 days agoWordPress Releases A Performance Plugin For “Near-Instant Load Times”
-
PPC7 days agoCritical Display Error in Brand Safety Metrics On Twitter/X Corrected
-
MARKETING6 days agoThe power of program management in martech
You must be logged in to post a comment Login