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Instagram Tests New, Full-Screen, Scrollable Display of Posts and Reels

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Instagram Tests New, Full-Screen, Scrollable Display of Posts and Reels

Oh wow, what a surprise this is.

As reported by TechCrunch, Instagram has launched an initial test of a new, full-screen variation of its main feed display, which makes IG content look a lot more like TikTok, leaning into the latest usage trends.

Which is not a huge surprise because the updated UI was spotted in testing back in March, with reverse engineer Alessandro Paluzzi posting this example.

Which makes sense – Instagram has already said that it’s working to align its content feed around Reels, given the popularity of the format, while just last week, Meta noted that Reels already makes up more than 20% of the time people spend on Instagram.

As such, it seems like a no-brainer for Instagram to move further in this direction – though TechCrunch does note that Stories would remain at the top of the screen in this new layout, with the Stories bar still positioned along the top of the app (it’s just not visible in the above example).

But eventually, that too will change.

As you can see in the above video example, there are actually Stories integrated into this full-screen display format, with a frame indicator along the bottom of Stories posts, which prompt the user to swipe left to see the rest of the content.

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I would hazard a guess that this is the ultimate end-game for this new layout, which would bring all Instagram content into this updated display layout, and make it easier to catch up on all IG content in a single stream.

The only real complication is that Instagram makes money from Stories ads, displaying full-screen promotions in between Stories.

That’s likely why Instagram’s not looking to merge everything together as yet – but as it advances its monetization tools, you can bet that this is where things are headed, with all Instagram content to flow through a full screen, scrollable feed of static posts, Reels and Stories, all in one.

It’s not here yet, but it’s coming, and this new experiment is the first step towards the next iteration of the ‘Gram.

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A Look at the Top Costume Themes and Trends for Halloween 2022

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A Look at the Top Costume Themes and Trends for Halloween 2022

Halloween is almost here (10/31), and if you’re planning a themed campaign to tie into the event, it’s worth noting the top Halloween trends of the year, to ensure that you’re up on any notable, and potentially brand-relevant, shifts.

Here’s a look at some of the current key trends of note, based on early Halloween engagement activity.

First off, Pinterest has provided some insight into the top Halloween costume trends, which points to some of the more emergent themes and sources for 2022.

  1. Stranger Things costume ideas (+22x)
  2. Elvis and Priscilla costume (+19x)
  3. Patrick Bateman costume (+18x)
  4. Top Gun costume (+6x)
  5. Anna Delvey costume (+5x)
  6. Harley Quinn halloween costume (4x)
  7. Avril Lavigne halloween costume (+3x)
  8. Dani Hocus Pocus costume (+3x)
  9. Maddie and Cassie Euphoria costume (+3x)
  10. Lord of the Rings halloween costumes (2x)

Some fairly significant pop culture shifts in there, which could help to guide your approach – though why Avril Lavigne?

Similar trends are evident in Google Search data, along with some additional variations and styles:

  • Gomez Addams costume
  • Mary Sanderson costume
  • Spiderman costume
  • Joker costume
  • Akatsuki cloak
  • Cruella costume
  • Black Widow costume
  • Velma costume
  • Harry Potter costume
  • Mandalorian costume

There’s also significant interest in couples and family costume ideas, which could be a bigger theme this time around.

Twitter, meanwhile, has provided some more generic Halloween trend notes, including the top hashtags:

  • #Halloween
  • #Halloween2022
  • #HappyHalloween
  • #TrickOrTreat 

(Twitter also notes that #Giveaway and #Win are also popular, as they always are, which could be worth noting in your approach)

Along with the most popular Halloween emoji

  • Pumpkin emoji
  • Ghost emoji
  • Loudly crying face emoji
  • Crying laughing emoji
  • Purple devil emoji

You probably could have guessed those, but if you need some additional inspiration or notes, these are the hashtags and emoji you should be considering.

More platforms will release more data and trend insights over the next few weeks, along with any new tools and options that they’re adding to help people engage with the event.

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But if you’re looking to get planning, or you just need a little direction, these are the top trends as they currently stand, which could help you find the best approach for your campaigns.



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