Audit Google Display Placements Like a Boss

Auditing your display campaign is something that when I started out in the PPC world, I had no idea why or what to do. “It’s getting tons of impressions! Why…

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Google Local Campaigns How-To

Looking for a way to drive customers through the front door? Welcome to the world of Google Local campaigns. Designed to promote your businesses’ stores across Search, Maps, YouTube, and…

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How To View Google Ads Data In Google Analytics

Connecting Google Ads and Google Analytics accounts offer several benefits to digital marketers. Analytics is a truly powerful and robust platform that will allow you to gain additional insight into…

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Google Ads Trademark Policies: What You Need To Know

Google Ads trademark issues can cause delays to your campaign if you are trying to run on trademarked terms and also cause issues when other advertisers are violating your trademarked…

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Google Ads & Microsoft Ads Certification Made Easy

The word “certified” has a nice ring to it, doesn’t it? It proves you know something about something and that you’re qualified to do a job. When you’re not certified,…

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Gmail Ads Made Easy: The Perfect Guide To Getting Started

A beginner’s guide to breaking out of simple Display campaigns and exploring Gmail ads. Google offers a vast variety of campaign types and is continuously developing new features for advertisers…

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Programmatic Guide: Google Campaign Manager

Advertising in a new platform can be intimidating. Knowing where to start, what steps to complete, and how to complete each step can often stop advertisers from trying new platforms….

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What The gclid?

Most of us are aware of Google Ads auto-tagging but don’t know how it works. What does auto-tagging do and why is it important in your Google Ads account?  Auto-tagging is…

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