An Intro to Amazon Sponsored Display Ad Campaigns

Amazon has rolled out many important updates in the last 12 months and one of those is Sponsored Display Ads. Now that Amazon has opened this ad type to Sellers…

Top Tips To Get The Most From Microsoft’s New Shutterstock API

In July, Microsoft Advertising announced its new partnership with Shutterstock.  This partnership gives its advertisers access to 330 million free images to use in their display campaigns on the Microsoft…

The Guide To Google Ads’ Reach Planner

Google Ads Reach Planner is a powerful tool within the Google Ads UI that can predict total user reach, costs, and frequency based on a number of audiences and budgetary…

Audit Google Display Placements Like a Boss

Auditing your display campaign is something that when I started out in the PPC world, I had no idea why or what to do. “It’s getting tons of impressions! Why…

Google Local Campaigns How-To

Looking for a way to drive customers through the front door? Welcome to the world of Google Local campaigns. Designed to promote your businesses’ stores across Search, Maps, YouTube, and…

How To View Google Ads Data In Google Analytics

Connecting Google Ads and Google Analytics accounts offer several benefits to digital marketers. Analytics is a truly powerful and robust platform that will allow you to gain additional insight into…

Google Ads Trademark Policies: What You Need To Know

Google Ads trademark issues can cause delays to your campaign if you are trying to run on trademarked terms and also cause issues when other advertisers are violating your trademarked…

Google Ads & Microsoft Ads Certification Made Easy

The word “certified” has a nice ring to it, doesn’t it? It proves you know something about something and that you’re qualified to do a job. When you’re not certified,…

Gmail Ads Made Easy: The Perfect Guide To Getting Started

A beginner’s guide to breaking out of simple Display campaigns and exploring Gmail ads. Google offers a vast variety of campaign types and is continuously developing new features for advertisers…

Programmatic Guide: Google Campaign Manager

Advertising in a new platform can be intimidating. Knowing where to start, what steps to complete, and how to complete each step can often stop advertisers from trying new platforms….