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Instagram Tests Removing the ‘Recent’ Tab from Hashtag Searches

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Instagram Tests Removing the 'Recent' Tab from Hashtag Searches

Oh, this is going to annoy some Instagram users real good.

Today, Instagram has announced that it’s launched ‘a small test’ which will see the ‘Recent’ tab removed from hashtag search results, in favor of more recent posts and Reels being displayed in the main display.

As explained by Instagram:

We’re trying out some new things to make hashtags as valuable as possible for people. For a small group, we’re testing more recent and timely content in ‘Top’ and ‘Reels’ tabs in hashtags, and removing the ‘Recent’ tab. We want to see if this helps people connect with more interesting and relevant content on hashtags, while also keeping them across what’s current.

Honestly, I would love to see the data on how many people use the ‘Recent’ tab at present, because I would bet that a significant amount of searches in the app, hashtag or not, are actually people looking for the latest info on a topic, and the ‘Recent’ sorting option is the key surface for that.

Given this, is removing it a good option?

As Instagram notes, it wants to make hashtags ‘as valuable as possible’, while Instagram also points to its recent update to help connect people to more information around social causes linked to hashtags, as a guide note for its future direction here.

Instagram cause search

As you can see in this example, now, when you search for a hashtag related to a specific cause, Instagram will present you with an additional pop-up which highlights the different ways that users can support that initiative.

Apparently, Instagram wants to make this type of addition a bigger element, and maybe, by putting more focus on the top posts in each hashtag search, that will help it better highlight the most valuable content for each user, while also giving it more chance to limit the spread of potentially harmful movements or trendjackers looking to capitalize on a given interest.

Instagram has actually done this before. In the lead-up to the 2020 US Election, Instagram removed the ‘Recent’ tab for hashtag searches, in order to “reduce the real-time spread of potentially harmful content that could pop up around the election”.

The change was essentially designed to give Instagram’s moderators an assist – by stopping the flow of hashtagged posts via ‘Recent’, that meant that users were only able to see the ‘Top’ listing, which is based on engagement and relevance. The ‘Top’ posts are therefore more likely to have been vetted, at least somewhat, as opposed to being a flow of real-time updates.

So, really, this is about stopping ‘growth hackers’ from tapping into in-app trends with irrelevant, and potentially harmful updates. Which could work, I guess – though it is also interesting to note that Instagram chief Adam Mosseri recently noted that hashtags on IG don’t really help views.

It seems that this is probably not true for trending movements, especially via the ‘Recent’ tab, and with this change, Instagram’s moving to further de-emphasize the value of hashtags as a reach tool, which then puts more focus on users adding the most relevant hashtags, and creating the best content for each topic, in order to maximize their reach, at least via this element.

In other words, Instagram is moving to reduce the incentive for using irrelevant hashtags, and while the removal of the ‘Recent’ tab in some contexts will be annoying, it does mean that creators will need to put more focus on the most relevant tags, which could lead to a better user experience overall.

So, there’s likely less point to latching on to the most used hashtags in the hopes of getting more reach. Research your tags, find the most relevant ones for each post, and attach them to connect with the right audience.




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YouTube Adds New Analytics Cards, Simplifies its ‘Product Drops’ Feature

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YouTube Adds New Analytics Cards, Simplifies its ‘Product Drops’ Feature

YouTube’s making some updates to its Product Drops feature within live streams, while it’s also adding some new analytics cards, and testing a new format for its TV app.

First off, on Product Drops. YouTube’s changing the requirements for Product Drops in live streams so that more creators will be able to include drops to highlight their items.

Up till now, Product Drops have only been available to creators who’ve connected their Shopify stores, or have access to Google Merchant Center, while creators have also had to plan Product Drops in advance, and schedule them via Live Control Room. But now, YouTube’s giving more creators more ways to access the feature.

As per YouTube:

“Any creators who have connected to their first party stores, or are participating in the YouTube Affiliate Program can set up Product Drops in the live control room on YouTube. This means that more creators will be able to use Product Drops to boost sales and engagement on their live streams.”

YouTube will also now enable creators to implement Product Drops at any time during a live stream, eliminating the pre-planned requirement.

“This will give creators more flexibility to react to the moment, and drive excitement in real time.”

YouTube says that many creators have seen good response to their Product Drops, with the interactive, engaging process helping to drive hype, and spark more response from viewers.

Product Drops are available via the Live Control Room in YouTube Studio. You can read more about how they work here.

YouTube’s also updating its Community Posts creation flow, in order to simplify the process, and ideally get more channels posting text-based updated in the app.

Community Posts remain a lesser element, though YouTube’s been working to make them a bigger focus throughout the year, by adding additional engagement elements like pollsquizzesdisappearing updates, and more.

Simplifying the creation process is another step in boosting awareness, and potentially driving more interaction with you YouTube audience.

YouTube’s also adding some new revenue analytics cards, including “Total Members” insights (which includes subscriber data) and “Where Members Joined From”, which will provide more insight into what’s driving channel growth.

YouTube’s also adding new data on why users have canceled their membership within the insights tab in YouTube Analytics.

YouTube analytics cards

As you can see in this example, the new card will show the reasons why people have opted to stop their subscription to your channel, based on responses provided in the cancellation flow.

Finally, YouTube’s also experimenting with a new format for its TV app, which will make it easier to access different elements.

YouTube TV app

As you can see in this example, shared by 9t05Google, the new format will include bigger buttons to access different elements, and further customize your YouTube experience on the bigger screen.

Connected TV is the fastest growing viewer segment for YouTube, with more and more people now looking to consume YouTube content on their home TV set. As such, it makes sense for YouTube to roll out more updates aligned with big screen viewing in order to feed into this usage.

Some handy updates, across various elements, which are worth noting as you go about managing your YouTube presence.

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Musk regrets controversial post but won’t bow to advertiser ‘blackmail’

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Elon Musk's comments at the New York Times' Dealbook conference drew a shocked silence

Elon Musk’s comments at the New York Times’ Dealbook conference drew a shocked silence – Copyright GETTY IMAGES NORTH AMERICA/AFP Slaven Vlasic

Elon Musk apologized Wednesday for endorsing a social media post widely seen as anti-Semitic, but accused advertisers who are turning away from his social media platform X of “blackmail” and said anyone who does so can “go fuck yourself.”

The remark before corporate executives at the New York Times’ Dealbook conference drew a shocked silence.

Earlier, Musk had apologized for what he called “literally the worst and dumbest post that I’ve ever done.”

In a comment on X, formerly Twitter, Musk on November 15 called a post “the actual truth” that said Jewish communities advocated a “dialectical hatred against whites,” which was criticized as echoing longtime conspiracy theory among White supremacists.

The statement prompted a flood of departures from X of major advertisers, including Apple, Disney, Comcast and IBM who criticized Musk for anti-semitism.

“I’m sorry for that tweet or post,” Musk said Wednesday. “It was foolish of me.”

He told interviewer Andrew Ross Sorkin that his post had been misinterpreted and that he had sought to clarify the remark in subsequent posts to the thread.

But Musk also said he wouldn’t be beholden to pressure from advertisers.

“If somebody’s gonna try to blackmail me with advertising, blackmail me with money?” Musk said. “Go fuck yourself.”

But the billionaire acknowledged that there were business implications to the advertiser actions.

“If the company fails… it will fail because of an advertiser boycott” Musk said. “And that will be what will bankrupt the company.”

Musk, who met with Israeli Prime Minister Benjamin Netanyahu during a visit to Israel earlier this week, insisted in the interview that he holds no discrimination against Jews, calling himself “philo-Semitic,” or an admirer of Judaism.

During the interview, Musk wore a necklace given to him by a parent of an Israeli hostage taken in the Hamas attack on October 7. The necklace reads, “Bring Them Home.”

Musk told Sorkin that the Israel trip had been planned earlier and was not an “apology tour” related to the controversial tweet.

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TikTok Encourages Creators To Make Longer Videos, With Focus On Ad Revenue 11/30/2023

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TikTok Encourages Creators To Make Longer Videos, With Focus On Ad Revenue 11/30/2023

With a need to expand its advertising business, TikTok is now fully focused on the output of long-form videos.

A new report by The Information shows the company’s recent efforts to convince
creators to put out longer videos in order to provide more room for ad placements.

According to the …



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