Connect with us

SOCIAL

Instagram Tests Updated, TikTok-Like Full-Screen Format for its Main Feed

Published

on

Instagram Tests Updated, TikTok-Like Full-Screen Format for its Main Feed

It’s been in testing for a while, but today, Instagram has launched an updated version of its new full-screen main feed test, which expands Instagram posts – be it static images, video or Reels – into a full-height, TikTok-esque swipeable flow of all different types of IG content.

As you can see in this example, in the new format, Instagram Reels and video clips are expanded to full-screen style, with the navigation bar, description and Instagram logo overlaid on the content.

That’s a change to the original presentation of the option, which was first spotted in testing back in March.

Meta CEO Mark Zuckerberg shared a Story about the updated presentation style, along with a note that ‘photos are still an important part of Instagram’.

Instagram post from Mark Zuckerberg

But not that important, especially given that Reels are now Instagram’s fastest-growing content option, with 20% of all time on Instagram now spent in its Reels feed.

Interestingly, this new approach would also move the Stories bar out of view, though the longer-term approach will likely see Stories also incorporated into this new presentation format, with a frame count bar along the bottom of the screen, encouraging users to swipe across for more.

The update reflects the ongoing influence of TikTok, which has changed the way almost every platform is now considering growth, with the continued rise of the app changing user behaviors, on a much broader scale than just within TikTok itself.

Indeed, a new report from The Verge this week revealed that Facebook is also looking at how to further lean into the short-form video trend, with the popularity of the format now altering user attention spans, and changing consumer expectations, which essentially means that platforms either move in-line with the trend, or lose audience by ignoring it.

Instagram is Meta’s most similar platform in this respect, and as such, it makes sense that it’s looking to ‘go full TikTok’ and switch to a more aligned content feed.

That’s also in line with what Instagram chief Adam Mosseri flagged in December last year, when he said that video would be a key focus for IG in 2022.

“We’re going to double-down on our focus on video and consolidate all of our video formats around Reels”

This seems like the ultimate next step on this front, and another re-positioning in its face-off against TikTok, in order to mitigate TikTok’s rising dominance in the space.

It’s not available to all users as yet, but more people will be seeing this soon – and from there, I’d be willing to bet that the next integration, including Stories, will be coming soon after, moving Instagram towards a much more TikTok-like experience.

For brands, if you’re not creating short-form video content yet, it may be time to start testing, as it’s going to become the thing on IG.



Source link

SOCIAL

How to Successfully Use Social Media: A Small Business Guide for Beginners [Infographic]

Published

on

How to Successfully Use Social Media: A Small Business Guide for Beginners [Infographic]

Are you a small business owner or marketing manager, just getting started on building your social media strategy? Need to learn the basics before launching your first social media campaign?

In this infographic, Sprout Social shares social media tips broken down as follows:

  • Who uses social media?
  • What does social media do for you?
  • Define your goals
  • Targeting your audience
  • Choosing a platform
  • Social media metrics

Check out the infographic below to learn more.

How to Successfully Use Social Media: A Small Business Guide for Beginners

Sprout Social

 

 

 

Source link

Continue Reading

SOCIAL

Moore Digital Names Two Executives To Serve Nonprofit Fundraisers 02/07/2023

Published

on

Moore Digital Names Two Executives To Serve Nonprofit Fundraisers 02/07/2023

Moore Digital, which assists nonprofit clients with fundraising, has named Adva Priso as chief strategy officer and Bonnie Huey as senior vice president of
digital media.

They are joining a team of “more than 70 top digital experts from across the for-profit and nonprofit industries, including strategists,
media planners and …



Source link

Continue Reading

SOCIAL

Pinterest Now up to 450 Million Active Users, Posts Solid Numbers in Latest Performance Report

Published

on

Pinterest Now up to 450 Million Active Users, Posts Solid Numbers in Latest Performance Report

Pinterest has posted its Q4 and full-year earnings for 2022, showing steady increases in both users and revenue, as it continues to build out its various offerings.

First off, on users, Pinterest added five million more active users – most of them coming from Europe – within the final measurement period of last year.

That’s a good sign for Pinterest, which actually lost users in early 2021, after the COVID-induced boom in eCommerce activity of the previous year, which saw the platform post record high usage numbers.

Many analysts and businesses seemed convinced that the COVID boost to online shopping would hold, even after the pandemic ended. That lead to companies like Meta, Google, Amazon and Twitter investing big into commerce solutions – but many of the staff they put on were eventually culled in the most recent round of lay-offs, because once physical stores re-opened, people actually did go back to shopping as normal, as opposed to continuing to rely on online options.

Pinterest felt that the most, but now, it’s steadily building back up again, as it continues to refine its solutions around evolving shopping behaviors. Which includes video content.

Pinterest’s big winner on this front has been Idea Pins, its Stories-like option which presents uploaded video in a swipeable, full-screen display.

Pinterest Ideas Festival updates

The emphasis on this format has helped boost the platform’s appeal with younger audiences, with Pinterest reporting that Gen Z was the fastest-growing demographic on the platform, increasing double digits year over year.

“Gen Z sessions grew much faster year over year than sessions from older demographics, while nearly half of all new videos pinned in Q4 were from Gen Z users.”

Pinterest also says that sessions continued to grow faster than MAUs, an indicator that it’s driving better engagement overall, while it also increased its overall video supply by 30%, another marker of the popularity of Idea Pins.

Because you can’t post video as a native pin anymore, only in Idea Pins (or paid ads), underlining the focus on the format, and Pinterest’s evolving usage.  

On the revenue front, Pinterest posted a 4% year-over-year increase, after bringing in $877 million Q4.

Pinterest Q4 2022

As you can see in this chart, Pinterest’s revenue is climbing steadily, though its revenue splits remain concerning:

Pinterest Q4 2022

Or maybe you see this as an opportunity, with Pinterest still able to potentially eek out a lot more revenue from regions outside of the North American market. Definitely, it’s got some work to do in that ‘Rest of World’ bracket.

But Pinterest is still developing, and is still expanding its ad and business offerings into new regions. So there is, indeed, potential there – yet the size of the gap here is a concern.

Still, there is growth, slowly but surely, and maybe, if you’re a believer, you can see more ways for Pinterest to generate much bigger revenues moving forward.

Pinterest remains focused on shopping, and highlighting relevant products to users, with its ever-evolving recommendation engine providing better content matches to more users every day. It’s also investing in live-stream shopping, a trend that all platforms hope will catch on in western markets, while it’s developing more presentation tools for Idea Pins to capitalize on that engagement.

In combination, these approaches are working – but at the same time, usage growth in your local market may have stalled, going on these charts.

And of course, while overall growth is interesting, what marketers want to know is whether their customers are there.

For this, you can use Pinterest Trends, which enables you to search for the most popular Pin trends by region.

Pinterest Trends

Tap into these with Idea Pins and you’ll likely be on the right path, based on these latest insights from the app.

Source link

Continue Reading

Trending

en_USEnglish