Today is the day Google would be celebrating its birthday or anniversary – September 27th. As Google posted last year, On September 27, 1998, Google Inc. was officially born.

But if you go to Google.com, there is no Doodle on the home page to celebrate. Google generally, but not always, has a special birthday Doodle, unless there is another event they want to commemorate on September 27th.

Instead, all you see is the classic Google logo on the Google home page:

Last year, Google had their 25th birthday Doodle that went through all the old Google logos over the years:

They went all out for their 25th birthday, a lot of events, parties, and celebrations.

Maybe this year, with all the legal issues and troubles, Google is not in the mood to celebrate. Maybe with all the new AI competition, they are feeling sluggish? Maybe with all the search ranking wonkiness, they are feeling tired? I am not sure.

I did email Google’s press team to get a statement and if I hear back, I’ll add it here.

Here are the past Doodles on this date:

Just note, in the old days, Google couldn’t decide on when it was its birthday. Google celebrated the birthday on September 7th, September 8th, September 26th, even on September 4th, but in the most recent years, Google has been consistent with September 27th.

Happy 26th birthday Google – I guess?

Forum discussion at X.

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.

Google’s 26th birthday is today but there is no celebration or Doodle. Google may have removed a ton of reviews this month. If you update your Google Business Profile, it may trigger a re-verification request. Google local panels are testing “about this place.” Bing short videos show more details. Google is asking searchers if they want to see content suggested in their language. Plus, I posted the weekly SEO video recap.

Search Engine Roundtable Stories:

• 
  Today Is Google’s 26th Birthday – Where Is The Doodle?
  
  
  Today is the day Google would be celebrating its birthday or anniversary – September 27th. As Google posted last year, On September 27, 1998, Google Inc. was officially born.
• 
  Search News Buzz Video Recap: Google Volatility With Gains & Losses, Updated Web Spam Policies, Cache Gone & More Search News
  
  
  Google Search rankings gains were lost for many, followed more more volatility this week. Google updated its web search spam policies, with a focus on site reputation abuse. Google’s cache operator is now fully dead…




• 
  Report: Small Google Business Profile Updates May Trigger Re-Verification
  
  
  Krystal Taing, a Google local product expert in the Google Business Profiles forum and Vice President at Uberall, said she is seeing a rise in re-verifications from Google Business Profiles even after just making small changes or additions to your Google Business Profile.
• 
  Spike In Removed Google Reviews On September 17th
  
  
  Google seemed to have removed/deleted a ton of reviews from Google Business Profiles within Google Maps and Local search last week, around September 17th. This came a day or so before Google updated its Google Business Profiles review restrictions policy.
• 
  Bing Short Videos Now With Details
  
  
  Microsoft is testing adding more details to the short video carousel it shows in Bing Search. Now it is showing video length, descriptions, a swipe to see more and other changes.




• 
  Google Search Content Suggestions In Specific Languages Toggle
  
  
  Google has this setting some searchers can manage that lets them turn on or off seeing content in a language that is popular in their region. The searcher can either leave the content language suggestion on or turn it off.
• 
  Google Local Panel Adds “About This Place” Section
  
  
  Google is testing adding a new section named “About this place” to the local panel in the Google Business Profile listings within Google Search and Google Maps. This section shows you text and image reviews of this place in a stacked card format.




• 
  Old Google Basement Robot (Ann Arbor HQ)
  
  
  Here is a super old photo that was posted to Instagram from the old Google Ann Arbor offices. This was in the basement. Some Googler named David got dressed up as a robot.

Other Great Search Threads:

• Bing is really cool that if you accidently add a keyword as broad, not only does it blow you up in the search campaigns + it compounds that wasted spend on the Audience network., Greg on X
• Google at risk for 10% of global revenue fines ($30B) for Digital Markets Act non-compliance in Travel (hotels, flights) in Europe. European Commission likely to find Google not in compliance in forthcoming report, Greg Sterling on X
• Google Web Spam Policy : buying links = bad. AI overviews: buying links can be worth it if done correctly, Harpreet on X
• Heads-up, not sure if this is related to the spam policy documentation update yesterday (and possible manual actions coming), or if it’s tied to the algorithmic tremors we have seen since the August core update completed, but Forbes, Glenn Gabe on X
• I thought we might have a chance to rank with this new update… Two weeks later, our hope is gone. But I’m sure the pages outranking HouseFresh are great, right? You tell me: The page ranking on position 2 is a paid partnership, Danny Ashton on X
• Welcome, AlphaChip! Today, we are sharing some exciting updates on our work published in @Nature in 2021 on using reinforcement learning for ASIC chip floorplanning and layout. We’re also naming this work AlphaChip. Since w, Jeff Dean on X

Search Engine Land Stories:

Other Great Search Stories:

Industry & Business

Links & Content Marketing

Local & Maps

Mobile & Voice

SEO

PPC

Search Features

Feedback:

Have feedback on this daily recap; let me know on Twitter @rustybrick or @seroundtable, on Threads, Mastodon and Bluesky and you can follow us on Facebook and on Google News and make sure to subscribe to the YouTube channel, Apple Podcasts, Spotify, Google Podcasts or just contact us the old fashion way.

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.

Google Search ranking volatility remains heated but it spiked more again in the past 24-hours. Google updated its web search spam policies. Google AI Overviews don’t really show up for branded queries, but they may in some rare cases. Google Search has this recently viewed movies activity card. Google Search tests “states in the news” and “backstory” top stories sections in Google Search.

Search Engine Roundtable Stories:

• 
  Google Search Ranking Movement Heated, Volatility Continues 9/25
  
  
  Google Search still has not calmed its ranking shifts, volatility and movement. The search results remain incredibly volatile with rankings and traffic changing again in a big way over the past day or so. I know I sound like a broken record but even some of the tools are adjusting their volatility thresholds to counter the new higher volatility in the search results.
• 
  Google Updates Web Search Spam Policies
  
  
  Google has refreshed and updated its web search policies documentation. The big change is Google added more language around the site reputation abuse policy, while expanding, simplifying and clarifying other sections of its search policies.
• 
  Google AI Overviews For Branded & Navigational Queries???
  
  
  Google AI Overviews generally do not show up for branded or navigational queries. So if you are searching for a brand or company, generally, Google has not shown an AI Overview.





• 
  Google Recently Viewed Movies Activity Card
  
  
  Google now can show movies you recently viewed as an “activity card.” I am not sure if this is based on a movie you actually went to see in the theatres, watched online or just based on you clicking on movie listings within Google Search.
• 
  Google Search: States In The News
  
  
  Google Search has this newish news or top stories carousel format that Google titled “States in the news.” It shows you news or top stories from news publishers related to the query by U.S. state.
• 
  Google Search Backstory Top Stories Section
  
  
  Google Search has this news or top stories section titled “Backstory.” It comes up from political queries, maybe other news queries.
• 
  Sundar Pichai’s Google Soccer Jersey
  
  
  Here is a photo from that event where Sundar Pichai, Google’s CEO, was kicking a soccer ball. This photo shows him holding a custom made Google soccer jersey.

Other Great Search Threads:

Search Engine Land Stories:

Other Great Search Stories:

Analytics

Industry & Business

• Early sign-ups to EU’s AI Pact include Amazon, Google, Microsoft, and OpenAI — but Apple and Meta are missing, TechCrunch
• Exclusive: OpenAI to remove non-profit control and give Sam Altman equity, sources say, Reuters
• Google CEO Sundar Pichai Says Antitrust Trials Could Drag On for Many Years, Bloomberg
• Google files Brussels complaint against Microsoft cloud business, Financial Times (Sub)
• OpenAI CTO Mira Murati announces she’s leaving the company, CNBC
• OpenAI’s chief research officer has left, TechCrunch
• The AI platform shift and the opportunity ahead, Google Blog
• Why Mark Zuckerberg thinks AR glasses will replace your phone, The Verge

Links & Content Marketing

Local & Maps

Mobile & Voice

SEO

PPC

Search Features

Other Search

Feedback:

Have feedback on this daily recap; let me know on Twitter @rustybrick or @seroundtable, on Threads, Mastodon and Bluesky and you can follow us on Facebook and on Google News and make sure to subscribe to the YouTube channel, Apple Podcasts, Spotify, Google Podcasts or just contact us the old fashion way.