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Instagram’s Testing Emoji Reactions for Direct Messages

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I mean, it seems almost too obvious, now that Twitter’s done it, but Instagram is reportedly also testing out quick emoji reactions for direct messages in the app.

As you can see in this tweet from reverse engineering expert Jane Manchun Wong, Instagram’s new DM reactions are currently only available in test mode to internal employees. Non-employees, as noted, will only see the ‘heart’ response at this stage. 

As with Twitter’s recently launched DM reactions tools, given the availability of similar response functionality on other messaging platforms, it makes sense for Instagram to move in-step, tapping into habitual messaging behavior in order to facilitate more engagement. Instagram, it’s worth noting, also already has a ‘quick reactions’ emoji response process for Stories. 

It also makes some sense in terms of Facebook’s broader vision of a fully-integrated messaging back-end, where users will be able to message each other across platforms. In that scenario, Facebook – which already provides reactions in Messenger – will need to facilitate the same functionality on each of its messaging surfaces. And yes, WhatsApp is reportedly working on the same

As noted by Wong, Instagram has only begun full testing of the feature recently, so it could be a while before it’s actually rolled out to users (though in a follow-up tweet, Wong does note that Instagram has been working on the option since October last year).

In terms of potential brand use, the functionality seems fairly limited, though recent research has shown that consumers do respond positively to brand emoji use.

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Either way, it’s another Instagram feature to look forward to in the near future. 

Socialmediatoday.com

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Jack Dorsey Exits Twitter Board, Clearing the Way for the Elon Musk Era at the App

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Elon Musk Launches Hostile Takeover Bid for Twitter

While there’s no new news on the Elon Musk takeover saga, we do have another reminder that Twitter’s leadership team is never going to be the same, regardless of what comes next, with co-founder and former CEO Jack Dorsey today leaving the Twitter board, effective immediately.

Dorsey’s full exit removes another big chunk of experience from the company – over the past two weeks, Twitter has lost:

  • Consumer product leader Kayvon Beykpour, who’d worked at Twitter for four years
  • Head of revenue product Bruce Falck (5 years)
  • Ilya Brown, a VP of product management (6 years)
  • Katrina Lane, VP of Twitter Service (1 year)
  • Max Schmeiser, head of data science (2 years)

That said, Dorsey’s move, isn’t a surprise.

Back in November, when Dorsey announced that he was standing down as Twitter CEO, he also noted that he would stay on Twitter’s board till around ‘May-ish’ to help incoming CEO Parag Agrawal and incoming Twitter Board chair Bret Taylor with their respective transitions.

Of course, back then, Dorsey couldn’t have predicted the chaos on the horizon, but despite the distractions of an imminent takeover, Dorsey has decided to stick with his original plan, and step away from the platform that he helped build.

That clears the path for a new era under Elon Musk, who has vowed to make significant changes to the way that Twitter operates – though of late, Musk seems to be more distracted by stats on population decline and political conspiracies than he does in completing the Twitter deal.

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On May 13th, Musk said that his Twitter takeover offer was effectively ‘on hold’ pending more data from Twitter on its fake profile count, which it pegs at 5% of active users. Many users have since shared partial evidence that, in their opinion, proves that this number is not correct, while Twitter itself has maintained that there’s no such thing as ‘on hold’ in the takeover process, and that it’s preparing for the deal to close sometime soon.

Musk says that he won’t pay full price for something that’s not what he believed he was purchasing.

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But then again, Musk also waived doing detailed due diligence on Twitter’s business, in order to reach an agreement faster, which means that he may be tied to the purchase anyway, regardless of what Twitter or anyone else may find here.

For his part, Dorsey has been a strong advocate for Musk, and his interest in Twitter, and has noted several times that he believes Musk is the best option to ‘save’ the company.

Now Dorsey is getting out of the way to let that happen, which will mean that none of Twitter’s four founders remain in any position to advise or guide the platform in any direct capacity from now on.

That could be a good thing. Twitter, of course, is a far cry from what it was in the beginning, and maybe now it needs to detach from its founding concepts to reach its next stage.

But again, that’s a lot of experience heading out the door, with current CEO Agrawal also on the chopping block, according to Musk’s statements.

How that impacts Twitter’s future direction is hard to say. Again, Musk has already flagged significant changes, but without experienced voices advising him on what’s happened in the past, he could be doomed to repeat previous mistakes, impeding the company’s progress even more.

Or maybe it makes things easier, without the constraints of past limitations holding things up. I would lean towards the former, but clearly, Musk has his own ideas about how he’s going to transform the app, once he does, eventually, take control.

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Which seems like more of a ‘when’ than ‘if’, but maybe Musk has some other trick up his sleeve to either reduce his offer price or get out of the Twitter deal entirely.

Either way, massive changes are coming to the app, which could alter the way that it’s used entirely.

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