Connect with us

SOCIAL

Interest in leaving Twitter grows as Musk’s grip tightens

Published

on

Twitter is changing under new owner Elon Musk

Twitter is changing under new owner Elon Musk – Copyright AFP/File Ben STANSALL

Analysis of Google Trends data reveals that web search trends for ‘Delete Twitter Account’ in the U.S. grew 335 percent on 1st week of November, 2022, around the same day when Elon Musk officially bought Twitter for $44 billion. Atypical for a takeover on this scale, the process was played out in public.

Many of the concerns are connected with the apparent right-wing shift in terms of the social media platform’s ethos that is being constructed as the result of Musk’s acquisition.

This finding came from a business-to-business networking site called SeeBiz. The company also saw a major increase in Google web search trends for other variations like “deactivate twitter”, “delete twitter”, “how to deactivate twitter”, “deactivate twitter account” etc. All the search term variations related to delete twitter are following same increasing trend as per the Google.

Elon Musk dubbed himself ‘Chief Twit’ in his Twitter profile and listed his location as the company’s San Francisco headquarters, as the deadline nears for him to complete his buyout. – Copyright AFP Hector RETAMAL

According to Richard Seymour writing in The Guardian, Musk has not purchased Twitter as the outcome of sound business analysis. Instead, this is part of political project and the consequences are unlikely to be positive. Seymour writes that Musk: “Notoriously rules by fear, breaking the law, busting unions and firing employees who criticise him. He appears to want to establish the same pattern at Twitter, based on his apparently unassailable conviction that he knows best.”

The chaos surrounding Elon Musk and his Twitter takeover seems to have upset a lot of the social media platform’s user base. Similar increase in trend these terms was also seen in the last week of April 2022, when Twitter initially announced that it had come to an agreement with Elon Musk.

Analysis was also performed on the same trend in Google search volume as well:

Keywords and phrases Jul-22 Aug-22 Sep-22 Oct-22 Increase %
delete twitter account 60,500 60,500 49,500 110,000 94%
deactivate twitter 4,400 4,400 3,600 8,100 96%
delete twitter 5,400 5,400 4,400 12,100 139%
how to delete twitter 6,600 6,600 3,600 6,600 18%
how to deactivate twitter 3,600 2,900 2,900 5,400 72%
deactivate twitter account 1,600 1,600 1,300 2,900 93%
how to delete your twitter account 2,400 2,400 1,900 3,600 61%
how to delete twitter account permanently 1,000 1,000 1,000 1,900 90%
how to delete my twitter account 1,600 1,300 1,300 3,600 157%
how do I delete my twitter account 1,900 1,900 1,600 8,100 350%

In the U.S., the reaction to the buyout has been split along partisan lines, with praise for Musk’s planned reforms and vision for the company, particularly his calls for greater free speech coming from those of a conservative leaning. In contrast, Musk has received harsh criticism over fears of a potential rise in misinformation, disinformation, harassment, and hate speech on the platform, from those of a liberal or social democratic persuasion.

Source link

SOCIAL

Moore Digital Names Two Executives To Serve Nonprofit Fundraisers 02/07/2023

Published

on

Moore Digital Names Two Executives To Serve Nonprofit Fundraisers 02/07/2023

Moore Digital, which assists nonprofit clients with fundraising, has named Adva Priso as chief strategy officer and Bonnie Huey as senior vice president of
digital media.

They are joining a team of “more than 70 top digital experts from across the for-profit and nonprofit industries, including strategists,
media planners and …



Source link

Continue Reading

SOCIAL

Pinterest Now up to 450 Million Active Users, Posts Solid Numbers in Latest Performance Report

Published

on

Pinterest Now up to 450 Million Active Users, Posts Solid Numbers in Latest Performance Report

Pinterest has posted its Q4 and full-year earnings for 2022, showing steady increases in both users and revenue, as it continues to build out its various offerings.

First off, on users, Pinterest added five million more active users – most of them coming from Europe – within the final measurement period of last year.

That’s a good sign for Pinterest, which actually lost users in early 2021, after the COVID-induced boom in eCommerce activity of the previous year, which saw the platform post record high usage numbers.

Many analysts and businesses seemed convinced that the COVID boost to online shopping would hold, even after the pandemic ended. That lead to companies like Meta, Google, Amazon and Twitter investing big into commerce solutions – but many of the staff they put on were eventually culled in the most recent round of lay-offs, because once physical stores re-opened, people actually did go back to shopping as normal, as opposed to continuing to rely on online options.

Pinterest felt that the most, but now, it’s steadily building back up again, as it continues to refine its solutions around evolving shopping behaviors. Which includes video content.

Pinterest’s big winner on this front has been Idea Pins, its Stories-like option which presents uploaded video in a swipeable, full-screen display.

Pinterest Ideas Festival updates

The emphasis on this format has helped boost the platform’s appeal with younger audiences, with Pinterest reporting that Gen Z was the fastest-growing demographic on the platform, increasing double digits year over year.

“Gen Z sessions grew much faster year over year than sessions from older demographics, while nearly half of all new videos pinned in Q4 were from Gen Z users.”

Pinterest also says that sessions continued to grow faster than MAUs, an indicator that it’s driving better engagement overall, while it also increased its overall video supply by 30%, another marker of the popularity of Idea Pins.

Because you can’t post video as a native pin anymore, only in Idea Pins (or paid ads), underlining the focus on the format, and Pinterest’s evolving usage.  

On the revenue front, Pinterest posted a 4% year-over-year increase, after bringing in $877 million Q4.

Pinterest Q4 2022

As you can see in this chart, Pinterest’s revenue is climbing steadily, though its revenue splits remain concerning:

Pinterest Q4 2022

Or maybe you see this as an opportunity, with Pinterest still able to potentially eek out a lot more revenue from regions outside of the North American market. Definitely, it’s got some work to do in that ‘Rest of World’ bracket.

But Pinterest is still developing, and is still expanding its ad and business offerings into new regions. So there is, indeed, potential there – yet the size of the gap here is a concern.

Still, there is growth, slowly but surely, and maybe, if you’re a believer, you can see more ways for Pinterest to generate much bigger revenues moving forward.

Pinterest remains focused on shopping, and highlighting relevant products to users, with its ever-evolving recommendation engine providing better content matches to more users every day. It’s also investing in live-stream shopping, a trend that all platforms hope will catch on in western markets, while it’s developing more presentation tools for Idea Pins to capitalize on that engagement.

In combination, these approaches are working – but at the same time, usage growth in your local market may have stalled, going on these charts.

And of course, while overall growth is interesting, what marketers want to know is whether their customers are there.

For this, you can use Pinterest Trends, which enables you to search for the most popular Pin trends by region.

Pinterest Trends

Tap into these with Idea Pins and you’ll likely be on the right path, based on these latest insights from the app.

Source link

Continue Reading

SOCIAL

These Guys Are Stupid, And I'm Being Charitable

Published

on

These Guys Are Stupid, And I'm Being Charitable

Why do some organizations still solicit funds the way they did in the 1960s? You need to take a smarter marketing approach, or you’ll waste money like they do. I’m still getting about two bucks a month in cash from stupid, misguided charities that insist on sending me actual money in the mail. I get …

Source link

Continue Reading

Trending

en_USEnglish