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Is There a Valuable Use Case for Generative AI in Social Apps?



Is There a Valuable Use Case for Generative AI in Social Apps?

While social platforms are super keen to tap into the generative AI trend, I’m not sure that they’ve worked out a good way to truly integrate AI tools in order to complement their core use case just yet.

Sure, there are some generative AI elements that have sparked trending interest, like image generation tools, and even certain chatbots, like Snapchat’s ‘My AI’. But for the most part, the AI tools that we’re getting actually detract from the central mission of social apps, in that they reduce the actual social interaction element.

Though that is, of course, in a human-to-human sense, and maybe, that’s not actually where things are headed.

Are we moving to a new stage of digital interaction, where humans don’t necessarily have to be involved in conversations? Will chatbots eventually enable all new forms of social engagement, which reduce the need for real people?

And ultimately, is that a good thing, and will they still qualify as “social” media platforms if the social part isn’t actually social engagement as we know it?

This week, Meta CEO Mark Zuckerberg outlined his plans for the next stage of generative AI connection within social apps, which Meta is now working towards by building a massive stockpile of hardware to power its advanced systematic processing in its apps.

One of the key coming use cases identified by Zuckerberg (in his interview with The Verge) was this:

[Zuckeberg] sees a future in which virtual worlds are generated by AI and filled with AI characters that accompany real people. He says a new platform is coming this year to let anyone create their own AI characters and distribute them across Meta’s social apps. Perhaps, he suggests, these AIs will even be able to post their own content to the feeds of Facebook, Instagram, and Threads.

We’ve actually already seen the first hints of this, with app researcher Alessandro Paluzzi uncovering this AI character creation process in Instagram’s back-end code back in October.

With this AI character creation process, you’d be able to choose your character’s gender and conversation style, as well as their interests, essentially building an imaginary friend for yourself who’ll always be there, waiting inside Meta’s messaging apps.

Which is interesting, for sure, but what’s really the end result? Is this more social, in engaging with something, even if it’s not a real person? Is it healthy to be creating an AI persona to engage with, and developing an artificial relationship?

Also, do users actually want this?

That’s a key question in Meta’s AI development plans. Last year, Meta also unveiled its somewhat similar AI chatbots, which are infused with the personalities of various celebrities.

Meta AI chatbots

Meta seemed to think that this was a major announcement, and a major shift towards more engaging, valuable AI options within social apps. But when the novelty of chatting with a bot that kind of sounds like Kendall Jenner has worn off (which is pretty quick), who really cares about conversing with non-humans in social apps?

It also runs counter to one of main selling points of social platforms in the past, in that users can actually send a note to a celebrity in these apps, and potentially, maybe get a response. Social media has acted as a key connector, and an equalizer in this respect, in that everybody uses the same platforms, and we can all engage, with anyone, in real time.

Celebrity-like bots are just a lesser version of this, so why Meta thinks this would be a valuable engagement point, so much so that it’s now looking to enable users to create their own bots as well, is unclear.

Except that they really don’t have a valuable use case for the current generative AI tools, with text-based chatbots, in particular, serving no real purpose in social streams.

There is some case to be made that using generative AI to come up with better posts could be of value, and both LinkedIn and X are experimenting with exactly that. But the same issue arises, in that the more we start employing robots for human interaction, the more those interactions become less human, and thus, less valuable for real human users.

Case in point, there are already many examples of AI chatbot originated responses to posts on X, which, in theory, creators could also then respond to with similar generated replies.

How long until these conversations are just bots engaging with other bots, which will then dilute the value of social platforms for anything other than tracking the latest news stories, essentially eliminating the “social” aspect outright? In this sense, they’re moving more towards broadcast media, with the traditional connective value declining, which is already happening, but looks set to be accelerated by broader bot infusion.

Meta, intentionally or not, is leaning into this, as it searches for an in-stream use case for its advancing AI, while TikTok is also now working on a new bot platform that would enable you to create AI-simulated human-like characters for varying purpose.

TikTok AI characters

As reported by Lindsey Gamble:

TikTok is beta-testing Digital Avatars, a new creative product with select advertisers. Powered by AI, these avatars serve as narrators with physical movements, facial expressions, and voiceovers. Advertisers can choose from over 100 avatars varying in appearance, accents, and languages to be used for narrating product demos and how-to ads.”

This has already become a cottage industry in China, where TikTok’s parent company ByteDance has facilitated the use of these CGI characters to help businesses sell products on live streams.

@88.tom ???? The future is here. Deepfaked influencers are taking over China’s livestream shopping scene! With just 1 minute of video, brands can now create an AI version of themselves to sell goods 24/7. Disclaimer: The AI streamers in the video are trained on real people using AI to deepfake the face and to generate voice/script. AI avatars cannot be generated 100% by text alone at this time. So if you’re a livestream influencer, you still have time. ???? #fyp #foryoupage #AI #deepfake ♬ original sound – 88.tom

As noted in this clip “virtual humans” can be employed to sell items on live streams 24/7, at far lower costs than hiring real people for the same job. The bots are trained on human movement, and at a glance, they look interesting enough.

Seemingly, TikTok is now pushing to implement the same in Western markets, as part of its continued push to make live-stream shopping a thing, even though most Western users have shown little interest.

But it’s another potential step towards bots completely taking over social media apps, and subsequently reducing human interaction entirely.

Will that make us more likely to keep using social apps, or will it push more people to meet up in real life, in order to feel actual, real feelings and response?

There is also something to be said about the mental health benefits, potentially, of AI characters, who are always there for you, and will listen to whatever you have to say, without judgment.

Is that better for society?

Of course, we don’t know, but the bottom line is that there is no killer use case for generative AI within social apps as yet.

The integration of chatbots is interesting in some respects, and visual creation tools also hold promise in varying use cases.

But it feels like social apps are still searching for where these tools fit, and how they align with their core use case.

Maybe, in a future VR world, having the capacity to generate entirely new experiences by speaking them into existence will be valuable, and will change the game on AI understanding and capacity. But I’m not sure the current state of social media apps really needs AI, as much as the platforms want to make it so.   

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12 Proven Methods to Make Money Blogging in 2024



Make money blogging


Make money bloggingThis is a contributed article.

The world of blogging continues to thrive in 2024, offering a compelling avenue for creative minds to share their knowledge, build an audience, and even turn their passion into profit. Whether you’re a seasoned blogger or just starting, there are numerous effective strategies to monetize your blog and achieve financial success. Here, we delve into 12 proven methods to make money blogging in 2024:

1. Embrace Niche Expertise:

Standing out in the vast blogosphere requires focus. Carving a niche allows you to cater to a specific audience with targeted content. This not only builds a loyal following but also positions you as an authority in your chosen field. Whether it’s gardening techniques, travel hacking tips, or the intricacies of cryptocurrency, delve deep into a subject you’re passionate and knowledgeable about. Targeted audiences are more receptive to monetization efforts, making them ideal for success.

2. Content is King (and Queen):

High-quality content remains the cornerstone of any successful blog. In 2024, readers crave informative, engaging, and well-written content that solves their problems, answers their questions, or entertains them. Invest time in crafting valuable blog posts, articles, or videos that resonate with your target audience.

  • Focus on evergreen content: Create content that remains relevant for a long time, attracting consistent traffic and boosting your earning potential.
  • Incorporate multimedia: Spice up your content with captivating images, infographics, or even videos to enhance reader engagement and improve SEO.
  • Maintain consistency: Develop a regular publishing schedule to build anticipation and keep your audience coming back for more.

3. The Power of SEO:

Search Engine Optimization (SEO) ensures your blog ranks high in search engine results for relevant keywords. This increases organic traffic, the lifeblood of any monetization strategy.

  • Keyword research: Use keyword research tools to identify terms your target audience searches for. Strategically incorporate these keywords into your content naturally.
  • Technical SEO: Optimize your blog’s loading speed, mobile responsiveness, and overall technical aspects to improve search engine ranking.
  • Backlink building: Encourage other websites to link back to your content, boosting your blog’s authority in the eyes of search engines.

4. Monetization Magic: Affiliate Marketing

Affiliate marketing allows you to earn commissions by promoting other companies’ products or services. When a reader clicks on your affiliate link and makes a purchase, you get a commission.

  • Choose relevant affiliates: Promote products or services that align with your niche and resonate with your audience.
  • Transparency is key: Disclose your affiliate relationships clearly to your readers and build trust.
  • Integrate strategically: Don’t just bombard readers with links. Weave affiliate promotions naturally into your content, highlighting the value proposition.

5. Display Advertising: A Classic Approach

Display advertising involves placing banner ads, text ads, or other visual elements on your blog. When a reader clicks on an ad, you earn revenue.

  • Choose reputable ad networks: Partner with established ad networks that offer competitive rates and relevant ads for your audience.
  • Strategic ad placement: Place ads thoughtfully, avoiding an overwhelming experience for readers.
  • Track your performance: Monitor ad clicks and conversions to measure the effectiveness of your ad placements and optimize for better results.

6. Offer Premium Content:

Providing exclusive, in-depth content behind a paywall can generate additional income. This could be premium blog posts, ebooks, online courses, or webinars.

  • Deliver exceptional value: Ensure your premium content offers significant value that justifies the price tag.
  • Multiple pricing options: Consider offering tiered subscription plans to cater to different audience needs and budgets.
  • Promote effectively: Highlight the benefits of your premium content and encourage readers to subscribe.

7. Coaching and Consulting:

Leverage your expertise by offering coaching or consulting services related to your niche. Readers who find your content valuable may be interested in personalized guidance.

  • Position yourself as an expert: Showcase your qualifications, experience, and client testimonials to build trust and establish your credibility.
  • Offer free consultations: Provide a limited free consultation to potential clients, allowing them to experience your expertise firsthand.
  • Develop clear packages: Outline different coaching or consulting packages with varying time commitments and pricing structures.

8. The Power of Community: Online Events and Webinars

Host online events or webinars related to your niche. These events offer valuable content while also providing an opportunity to promote other monetization avenues.

  • Interactive and engaging: Structure your online events to be interactive with polls, Q&A sessions, or live chats. Click here to learn more about image marketing with Q&A sessions and live chats.

9. Embrace the Power of Email Marketing:

Building an email list allows you to foster stronger relationships with your audience and promote your content and offerings directly.

  • Offer valuable incentives: Encourage readers to subscribe by offering exclusive content, discounts, or early access to new products.
  • Segmentation is key: Segment your email list based on reader interests to send targeted campaigns that resonate more effectively.
  • Regular communication: Maintain consistent communication with your subscribers through engaging newsletters or updates.

10. Sell Your Own Products:

Take your expertise to the next level by creating and selling your own products. This could be physical merchandise, digital downloads, or even printables related to your niche.

  • Identify audience needs: Develop products that address the specific needs and desires of your target audience.
  • High-quality offerings: Invest in creating high-quality products that offer exceptional value and user experience.
  • Utilize multiple platforms: Sell your products through your blog, online marketplaces, or even social media platforms.

11. Sponsorships and Brand Collaborations:

Partner with brands or businesses relevant to your niche for sponsored content or collaborations. This can be a lucrative way to leverage your audience and generate income.

  • Maintain editorial control: While working with sponsors, ensure you retain editorial control to maintain your blog’s authenticity and audience trust.
  • Disclosures are essential: Clearly disclose sponsored content to readers, upholding transparency and ethical practices.
  • Align with your niche: Partner with brands that complement your content and resonate with your audience.

12. Freelancing and Paid Writing Opportunities:

Your blog can serve as a springboard for freelance writing opportunities. Showcase your writing skills and expertise through your blog content, attracting potential clients.

  • Target relevant publications: Identify online publications, websites, or magazines related to your niche and pitch your writing services.
  • High-quality samples: Include high-quality blog posts from your site as writing samples when pitching to potential clients.
  • Develop strong writing skills: Continuously hone your writing skills and stay updated on current trends in your niche to deliver exceptional work.


Building a successful blog that generates income requires dedication, strategic planning, and high-quality content. In today’s digital age, there are numerous opportunities to make money online through blogging. By utilizing a combination of methods such as affiliate marketing, sponsored content, and selling digital products or services, you can leverage your blog’s potential and achieve financial success.

Remember, consistency in posting, engaging with your audience, and staying adaptable to trends are key to thriving in the ever-evolving blogosphere. Embrace new strategies, refine your approaches, and always keep your readers at the forefront of your content creation journey. With dedication and the right approach, your blog has the potential to become a valuable source of income and a platform for sharing your knowledge and passion with the world, making money online while doing what you love.

Image Credit: DepositPhotos

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Snapchat Explores New Messaging Retention Feature: A Game-Changer or Risky Move?




Snapchat Explores New Messaging Retention Feature: A Game-Changer or Risky Move?

In a recent announcement, Snapchat revealed a groundbreaking update that challenges its traditional design ethos. The platform is experimenting with an option that allows users to defy the 24-hour auto-delete rule, a feature synonymous with Snapchat’s ephemeral messaging model.

The proposed change aims to introduce a “Never delete” option in messaging retention settings, aligning Snapchat more closely with conventional messaging apps. While this move may blur Snapchat’s distinctive selling point, Snap appears convinced of its necessity.

According to Snap, the decision stems from user feedback and a commitment to innovation based on user needs. The company aims to provide greater flexibility and control over conversations, catering to the preferences of its community.

Currently undergoing trials in select markets, the new feature empowers users to adjust retention settings on a conversation-by-conversation basis. Flexibility remains paramount, with participants able to modify settings within chats and receive in-chat notifications to ensure transparency.

Snapchat underscores that the default auto-delete feature will persist, reinforcing its design philosophy centered on ephemerality. However, with the app gaining traction as a primary messaging platform, the option offers users a means to preserve longer chat histories.

The update marks a pivotal moment for Snapchat, renowned for its disappearing message premise, especially popular among younger demographics. Retaining this focus has been pivotal to Snapchat’s identity, but the shift suggests a broader strategy aimed at diversifying its user base.

This strategy may appeal particularly to older demographics, potentially extending Snapchat’s relevance as users age. By emulating features of conventional messaging platforms, Snapchat seeks to enhance its appeal and broaden its reach.

Yet, the introduction of message retention poses questions about Snapchat’s uniqueness. While addressing user demands, the risk of diluting Snapchat’s distinctiveness looms large.

As Snapchat ventures into uncharted territory, the outcome of this experiment remains uncertain. Will message retention propel Snapchat to new heights, or will it compromise the platform’s uniqueness?

Only time will tell.

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Catering to specific audience boosts your business, says accountant turned coach



Catering to specific audience boosts your business, says accountant turned coach

While it is tempting to try to appeal to a broad audience, the founder of alcohol-free coaching service Just the Tonic, Sandra Parker, believes the best thing you can do for your business is focus on your niche. Here’s how she did just that.

When running a business, reaching out to as many clients as possible can be tempting. But it also risks making your marketing “too generic,” warns Sandra Parker, the founder of Just The Tonic Coaching.

“From the very start of my business, I knew exactly who I could help and who I couldn’t,” Parker told My Biggest Lessons.

Parker struggled with alcohol dependence as a young professional. Today, her business targets high-achieving individuals who face challenges similar to those she had early in her career.

“I understand their frustrations, I understand their fears, and I understand their coping mechanisms and the stories they’re telling themselves,” Parker said. “Because of that, I’m able to market very effectively, to speak in a language that they understand, and am able to reach them.” 

“I believe that it’s really important that you know exactly who your customer or your client is, and you target them, and you resist the temptation to make your marketing too generic to try and reach everyone,” she explained.

“If you speak specifically to your target clients, you will reach them, and I believe that’s the way that you’re going to be more successful.

Watch the video for more of Sandra Parker’s biggest lessons.

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