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JioMart sees jump in orders via WhatsApp

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In August last year, Jiomart and WhatsApp announced the integration of the online shopping platform via the social messaging app. (Photo: Reuters)

NEW DELHI: JioMart the online commerce play of Reliance Retail registered a jump in quarterly orders via WhatsApp apart from an uptick in active customer base, top executives at the company said.

In August last year, Jiomart and WhatsApp announced the integration of the online shopping platform via the social messaging app. The move aimed to provide an end-to-end shopping experience on WhatsApp, allowing shoppers to browse the JioMart catalog, add products to their cart and pay to complete purchases—within WhatsApp. The integration, first announced in 2021, was part of a strategic partnership between Meta and Jio Platforms. Meta is a significant minority investor in Jio Platforms.

“JioMart on WhatsApp which was the partnership that was announced last quarter that continues to do well. The active customer base is growing 37% month on month, so very strong growth coming there. The order value and the number of orders continues to grow, orders have now grown 9x since the launch. So, this platform is helping us really democratize WhatsApp reach to and the new customers who are otherwise not being able to shop on digital platform,” Gaurav Jain, head, Strategy and Business Development, Reliance Retail Limited said during RIL’s post earnings call on 20 January.

Jain said that JioMart did well during the three months ended 31 December; demand from tier two and beyond towns grew faster when compared to the metros.

Overall for Reliance Retail—digital and new commerce businesses continue to remain strong, daily orders have grown 30% year on year. Partnerships with kiranas and merchant partners have scaled up 70% year-on-year, the company said.

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Reliance Retail is the country’s largest organized retailer with presence across categories such as consumer electronics, apparel, footwear, grocery, and general merchandise. Its digital and new commerce play includes both business-to-business online commerce platforms for consumers as well as business-to-business channels.

On JioMart, Jain said the platform expanded its catalogue 71% quarter-on-quarter—this is also helping in the greater contribution of the non-grocery category. “And a big part of that is also coming from the seller base which is getting expanded 83% on a quarter-on-quarter basis. These sellers are small, medium enterprises and artisans which are really helping us augment our product offerings in a very unique manner,” Jain said.

Meanwhile, during the December quarter the company’s grocery business led the growth—reporting 65% growth on a year-on-year. “Our focus on delivering a unique and improve customer shopping experiences is in place as we continue to premiumize our assortment, bringing more wider choice both from grocery as well as our non-grocery categories that has continued to also drive our average values across the business…On the digital commerce business, we saw a huge uptick in traffic. Milk Basket which is the subscription service that grew double over period as compared to last year as it extended its reach to 20 markets,” Jain said.

Within the grocery retail business—the company added 11 new fulfillment centres during the December quarter in line with its efforts to onboard a wider set of merchants and expand across geographies on the digital side.

Commenting on the overall operating environment, Jain said all of the retailer’s stores distribution, fulfilment and procurement centres, processing centres, offices, and facilities are operating at pre-covid levels of efficiency.“Customers have started to come back into stores for shopping. This being the first festive period post the impact of covid has been… we have seen a sharp rise in footfalls and during this quarter, we have seen over 201 million customers who have come into various stores,” Jain said.

Jain, however added that discretionary purchases were impacted in the month of November.

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Snapchat Explores New Messaging Retention Feature: A Game-Changer or Risky Move?

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Snapchat Explores New Messaging Retention Feature: A Game-Changer or Risky Move?

In a recent announcement, Snapchat revealed a groundbreaking update that challenges its traditional design ethos. The platform is experimenting with an option that allows users to defy the 24-hour auto-delete rule, a feature synonymous with Snapchat’s ephemeral messaging model.

The proposed change aims to introduce a “Never delete” option in messaging retention settings, aligning Snapchat more closely with conventional messaging apps. While this move may blur Snapchat’s distinctive selling point, Snap appears convinced of its necessity.

According to Snap, the decision stems from user feedback and a commitment to innovation based on user needs. The company aims to provide greater flexibility and control over conversations, catering to the preferences of its community.

Currently undergoing trials in select markets, the new feature empowers users to adjust retention settings on a conversation-by-conversation basis. Flexibility remains paramount, with participants able to modify settings within chats and receive in-chat notifications to ensure transparency.

Snapchat underscores that the default auto-delete feature will persist, reinforcing its design philosophy centered on ephemerality. However, with the app gaining traction as a primary messaging platform, the option offers users a means to preserve longer chat histories.

The update marks a pivotal moment for Snapchat, renowned for its disappearing message premise, especially popular among younger demographics. Retaining this focus has been pivotal to Snapchat’s identity, but the shift suggests a broader strategy aimed at diversifying its user base.

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This strategy may appeal particularly to older demographics, potentially extending Snapchat’s relevance as users age. By emulating features of conventional messaging platforms, Snapchat seeks to enhance its appeal and broaden its reach.

Yet, the introduction of message retention poses questions about Snapchat’s uniqueness. While addressing user demands, the risk of diluting Snapchat’s distinctiveness looms large.

As Snapchat ventures into uncharted territory, the outcome of this experiment remains uncertain. Will message retention propel Snapchat to new heights, or will it compromise the platform’s uniqueness?

Only time will tell.

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Catering to specific audience boosts your business, says accountant turned coach

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Catering to specific audience boosts your business, says accountant turned coach

While it is tempting to try to appeal to a broad audience, the founder of alcohol-free coaching service Just the Tonic, Sandra Parker, believes the best thing you can do for your business is focus on your niche. Here’s how she did just that.

When running a business, reaching out to as many clients as possible can be tempting. But it also risks making your marketing “too generic,” warns Sandra Parker, the founder of Just The Tonic Coaching.

“From the very start of my business, I knew exactly who I could help and who I couldn’t,” Parker told My Biggest Lessons.

Parker struggled with alcohol dependence as a young professional. Today, her business targets high-achieving individuals who face challenges similar to those she had early in her career.

“I understand their frustrations, I understand their fears, and I understand their coping mechanisms and the stories they’re telling themselves,” Parker said. “Because of that, I’m able to market very effectively, to speak in a language that they understand, and am able to reach them.” 

“I believe that it’s really important that you know exactly who your customer or your client is, and you target them, and you resist the temptation to make your marketing too generic to try and reach everyone,” she explained.

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“If you speak specifically to your target clients, you will reach them, and I believe that’s the way that you’re going to be more successful.

Watch the video for more of Sandra Parker’s biggest lessons.

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Instagram Tests Live-Stream Games to Enhance Engagement

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Instagram Tests Live-Stream Games to Enhance Engagement

Instagram’s testing out some new options to help spice up your live-streams in the app, with some live broadcasters now able to select a game that they can play with viewers in-stream.

As you can see in these example screens, posted by Ahmed Ghanem, some creators now have the option to play either “This or That”, a question and answer prompt that you can share with your viewers, or “Trivia”, to generate more engagement within your IG live-streams.

That could be a simple way to spark more conversation and interaction, which could then lead into further engagement opportunities from your live audience.

Meta’s been exploring more ways to make live-streaming a bigger consideration for IG creators, with a view to live-streams potentially catching on with more users.

That includes the gradual expansion of its “Stars” live-stream donation program, giving more creators in more regions a means to accept donations from live-stream viewers, while back in December, Instagram also added some new options to make it easier to go live using third-party tools via desktop PCs.

Live streaming has been a major shift in China, where shopping live-streams, in particular, have led to massive opportunities for streaming platforms. They haven’t caught on in the same way in Western regions, but as TikTok and YouTube look to push live-stream adoption, there is still a chance that they will become a much bigger element in future.

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Which is why IG is also trying to stay in touch, and add more ways for its creators to engage via streams. Live-stream games is another element within this, which could make this a better community-building, and potentially sales-driving option.

We’ve asked Instagram for more information on this test, and we’ll update this post if/when we hear back.

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