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Key Types of Content Distribution Channels [Infographic]

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Do you know the different between ‘Paid’, ‘Earned’ and ‘Owned’ media channels, and how you can utilize each in your digital marketing approach?

Each plays an important, but different role, and understanding this, and how to utilize these tools, is key to mapping out an effective strategy, and driving response with your marketing campaigns.

To help, the team from SEMRush have put together an overview of what each element entails, as well as specific content options, and measurement metrics, for your planning. Depending on the response that you’re looking to drive, this overview will help provide some direction as to which content tools you should consider in your approach.

SEMRush has posted a more complete overview here, while you can check out the summary infographic below.

Content distribution channels overview

Socialmediatoday.com

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LinkedIn Shares Marketing Industry Insights and Tips in Latest ‘Big Thinking’ Digital Magazine

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LinkedIn Shares Marketing Industry Insights and Tips in Latest 'Big Thinking' Digital Magazine

Looking for a marketing-related read for the long weekend?

LinkedIn has published the second edition of its ‘Big Thinking’ digital magazine, which includes a range of interviews, insights, tips and notes on various marketing-related subjects and trends.

The 36-page magazine includes expert notes on sustainable marketing practices, evolving messaging processes, and creative tips – from Disney no less.

There’s also a section which looks at how marketers can mitigate the loss of cookie tracking data, and how to build an employer brand (and why you should).

LinkedIn Big Thinking magazine

LinkedIn has also included expert interviews on customer experience, digital transformation and creative B2B strategies, among other elements.

There are some good notes, which could help you formulate a more effective marketing approach for your brand, in line with the latest trends, while it’s also handy to stay up to date with the latest trend insights and tips to keep your market knowledge fresh.

And it’s free. If nothing else, it’s a quick overview of some of the key trends that are playing on the minds of the top industry professionals, which will likely trigger at least inspiration in your own efforts.

You can download LinkedIn’s latest ‘Big Thinking’ digital magazine here.

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