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Key Types of Content Distribution Channels [Infographic]

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Do you know the different between ‘Paid’, ‘Earned’ and ‘Owned’ media channels, and how you can utilize each in your digital marketing approach?

Each plays an important, but different role, and understanding this, and how to utilize these tools, is key to mapping out an effective strategy, and driving response with your marketing campaigns.

To help, the team from SEMRush have put together an overview of what each element entails, as well as specific content options, and measurement metrics, for your planning. Depending on the response that you’re looking to drive, this overview will help provide some direction as to which content tools you should consider in your approach.

SEMRush has posted a more complete overview here, while you can check out the summary infographic below.

Content distribution channels overview

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Podcast Marketing Statistics for Businesses [Infographic]

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Podcast Marketing Statistics for Businesses [Infographic]

Podcasts have become an increasingly popular content format, providing on-demand, topical material covering virtually any subject that you can think of.

Indeed, according to estimates, over 130 million people will listen to podcasts monthly in the US this year, which could also provide significant opportunities for marketers to tap into this captive audience, and reach them with relevant ads and offers.

If you’re considering getting into podcasting or podcast advertising, this will help. The team from Spiralytics have put together a collection of podcast consumption stats and notes, which could help guide your thinking around the format.

Check out the full infographic below.

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17 Content Options for Each Stage of the Sales Journey [Infographic]

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17 Content Options for Each Stage of the Sales Journey [Infographic]

Looking to formulate a better content strategy for 2023?

This will help – the team from Orbit Media has put together a listing of 17 content formats, and where they fit within the sales funnel which could provide some inspiration for your planning.

There are some good pointers here, with specific approaches that you can take at each stage of the journey.

Check out the full listing below – while you can read more on the Orbit Media website.

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Meta Soars by Most in Decade, Adding $100 Billion in Value

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Meta Soars by Most in Decade, Adding $100 Billion in Value

Correction: February 2, 2023 This article has been revised to reflect the following correction: An earlier version of this article misstated how much Meta expected to spend on its deal with the virtual reality start-up Within. It is $400 million, not $400 billion. Meta’s stock surged on Thursday …

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