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Latest LinkedIn Hiring Data Shows Signs of Recovery in Several Regions

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Some good news heading into the weekend – LinkedIn’s latest data on job postings shows signs of recovery in several regions, as businesses work to get back to a level of normalcy amid the COVID-19 pandemic.

LinkedIn hiring data

As you can see here, China’s job data is now trending upwards, which could be a positive indicator for other markets. France and Singapore are seeing the sharpest recoveries, while job postings in Australia, the US, the UK and Italy are also steadily inching north.

It’s impossible to get a guage on the full impacts of the COVID-19 pandemic in an economic sense, because, for one, we’re still living through it, and the shut down of international travel alone will have major, long-term effects. And that leads into the second point – no matter what we’re seeing now, we won’t know the full extent of the impacts for some time, because it’ll take a period of adjustment to see where businesses are placed, and what longer-term trends emerge.

But right now, given the flood of negative news stories to confront, this seems like a positive – a slight glimmer of light at the end of the tunnel.

LinkedIn also notes that many professionals are looking to upskill during the pandemic – while additionally, a positive note for social media advisors and trainers:

We’ll need widespread reskilling for people who’ve lost jobs and need to acquire digital literacy skills like social media and basic web design; communication and teamwork to navigate a virtual workplace; and soft skills like how to give feedback and overcoming bias.”

We’re living in an unprecedented situation, and we’re all doing the best we can to deal with the various impacts and related uncertainties. But maybe, things are now on the road to recovery.  

Socialmediatoday.com

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Instagram Tests Out New Ad Options, Including Explore Placement and Interactive AR Displays

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Instagram Tests Out New Ad Options, Including Explore Placement and Interactive AR Displays

As we head into the holiday shopping push, Instagram has announced that it’s testing out some new ad options, in the hopes of maximizing its revenue intake, while also providing new opportunities for brands.

Though I can’t imagine that these will be entirely popular additions with users.

First off, Instagram’s adding new ads into Explore, with the first page of Explore now set to feature a new ad unit in the content feed.

As you can see in this example, that’s a pretty big ad. Instagram hasn’t clarified if all of these new Explore ads will be featured as prominently as this, but the option will provide another means to reach IG users ‘in the earliest stages of discovering new content they care about’.

It could be a good consideration, with a chance to get your products featured in the main discovery feed in the app.

Instagram’s also testing ads in profile feed – ‘which is the feed experience that people can scroll through after visiting another account’s profile and tapping on a post’.

So now, if you check out someone’s profile, and tap on a post, you’ll also be eligible to be served ads in that dedicated stream of their content, essentially inserting ads into another surface in the app.

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Instagram’s also looking into whether this option could also be used as a monetization opportunity for creators, as that activity will be tied back to an individual profile and content.

Instagram’s also testing what it’s calling ‘Multi-Advertiser Ads’, which will display more promotions from similar businesses to users after they’ve engaged with an ad.

Instagram ad updates

As per Instagram:

“When a person expresses commercial intent by engaging with an ad, we deliver more ads from other businesses that may be of interest, powered by machine learning.”

So Instagram’s looking to push even more related businesses at you, stacking ads upon ads. I don’t know how effective that will be, but in theory, it could get your brand in front of interested users based on previous ad engagement.

Finally, Instagram’s also launched an open beta of its AR Ads, which will be available in both feed and Stories in the app.

Instagram ads update

As you can see here, Instagram’s AR ads, built in its Spark AR platform, will invite users to interact with their ad content, which could also include positioning virtual furniture in their home, or test driving a car in the app.

Which Meta also says will help brands align with future engagement shifts:

“By giving businesses tools to create more personalized and immersive experiences today we’ll help them drive performance and prepare for the metaverse.”

I mean, AR and the metaverse, which is largely VR-based (going on the examples we’ve seen thus far) are not the same thing, but the creation of 3D objects will play a part in that next stage, and could help to advance your thinking on ad approaches.

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These are some interesting ad considerations, but they’ll also see a lot more promotions being squeezed into your Instagram feeds, which, as noted, likely won’t be welcomed by users.

But with parent company Meta under rising pressure, Instagram has to do its part. And while leaning into further Reels, and forcing in more ads, may not be a great play, long-term, the usage and engagement data will ultimately tell the tale.



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