SOCIAL
LinkedIn Adds New Accessibility Features, Including Auto-Captions on Videos

October is National Disability Employment Awareness Month, and to mark the event, LinkedIn has announced a range of new updates to improve accessibility for LinkedIn users.
First off, LinkedIn’s adding auto-captions for video content, providing another way to maximize inclusion with LinkedIn content.
As you can see in this sequence, now, when you upload a video clip, you’ll have the option to activate automated captions. Auto-captions can be added as soon as they’re available, or you’ll be able to review them before they’re published.
Auto captions can be a big help, not just for those with hearing difficulties, but also for people watching video in ‘sound off’ situations. As such, the practical value here is significant, and it’s good to see LinkedIn taking the next steps in activating the option with its video clips.
In addition to this, LinkedIn users will now also be able to turn on high contrast when watching videos on the LinkedIn app, which will adjust the colors to improve accessibility for those with low vision or visual disabilities.
LinkedIn also says that there’s been a significant increase in the amount of job postings with ‘accessibility’ in the job title, and as such, it’s now moving to provide more recognition for accessibility roles within the app.
As per LinkedIn:
“If you work in the accessibility industry, you can now choose a standardized title in accessibility, such as ‘accessibility designer’, ‘chief accessibility officer’, or ‘accessibility engineer’ that matches this work. This is valuable because standardized job titles help you get discovered for opportunities and more easily find opportunities that match your skills.”

That’ll provide more opportunity for accessibility experts to get recognized for this expertise in the app.
LinkedIn’s also adding alt-text functionality in Campaign Manager, which will enable advertisers to add text descriptions to image ads, while it’s also added new LinkedIn Learning courses focused on accessibility in different roles.
One of the great wonders of the internet age is the opportunities that online platforms have created for all people. The recent work-from-home shift has boosted this once again, and in combination with new features like these, we are continuously advancing towards a better future, where people from all walks of life are able to pursue their passions and careers, with fewer limits.
Which is why such updates are important, and will have a wide range of implications for millions of people.
SOCIAL
Musk regrets controversial post but won’t bow to advertiser ‘blackmail’

Elon Musk’s comments at the New York Times’ Dealbook conference drew a shocked silence – Copyright GETTY IMAGES NORTH AMERICA/AFP Slaven Vlasic
Elon Musk apologized Wednesday for endorsing a social media post widely seen as anti-Semitic, but accused advertisers who are turning away from his social media platform X of “blackmail” and said anyone who does so can “go fuck yourself.”
The remark before corporate executives at the New York Times’ Dealbook conference drew a shocked silence.
Earlier, Musk had apologized for what he called “literally the worst and dumbest post that I’ve ever done.”
In a comment on X, formerly Twitter, Musk on November 15 called a post “the actual truth” that said Jewish communities advocated a “dialectical hatred against whites,” which was criticized as echoing longtime conspiracy theory among White supremacists.
The statement prompted a flood of departures from X of major advertisers, including Apple, Disney, Comcast and IBM who criticized Musk for anti-semitism.
“I’m sorry for that tweet or post,” Musk said Wednesday. “It was foolish of me.”
He told interviewer Andrew Ross Sorkin that his post had been misinterpreted and that he had sought to clarify the remark in subsequent posts to the thread.
But Musk also said he wouldn’t be beholden to pressure from advertisers.
“If somebody’s gonna try to blackmail me with advertising, blackmail me with money?” Musk said. “Go fuck yourself.”
But the billionaire acknowledged that there were business implications to the advertiser actions.
“If the company fails… it will fail because of an advertiser boycott” Musk said. “And that will be what will bankrupt the company.”
Musk, who met with Israeli Prime Minister Benjamin Netanyahu during a visit to Israel earlier this week, insisted in the interview that he holds no discrimination against Jews, calling himself “philo-Semitic,” or an admirer of Judaism.
During the interview, Musk wore a necklace given to him by a parent of an Israeli hostage taken in the Hamas attack on October 7. The necklace reads, “Bring Them Home.”
Musk told Sorkin that the Israel trip had been planned earlier and was not an “apology tour” related to the controversial tweet.
SOCIAL
TikTok Encourages Creators To Make Longer Videos, With Focus On Ad Revenue 11/30/2023

A new report by The Information shows the company’s recent efforts to convince
creators to put out longer videos in order to provide more room for ad placements.
According to the …
SOCIAL
X Adds Option To Embed Videos in Isolation From Posts

Next time you go to embed an X post, you may notice a new step:
Now, X will enable you to choose whether you want to embed the video element in isolation, or the whole post, as normal.
And if you do choose to embed just the video (or GIF), it’ll look like this:
Which could be a helpful way to present X-originated video on third-party websites, and add context to, say, your blog post, without the clutter of the full X framing.
But it could also reduce brand exposure for X, which is likely why Twitter didn’t enable this before, though it did once provide an “embedded video widget” which essentially served the same purpose.

Twitter gradually seemed to phase that out as the platform evolved, and there’s no specific reason that I can find as to why it removed it as an option. But either way, now, it’s back, so you have more options for using X-originated content, and putting more focus on video elements specifically.
Though I don’t know why they didn’t also take the opportunity to remove the ‘Tweet’ reference. Since the re-brand to X, the platform seems to have gone to little effort to weed out all the tweet and bird terminology, but then again, with 80% fewer staff, that’s probably understandable as well.
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