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LinkedIn Adds New Accessibility Features, Including Auto-Captions on Videos

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LinkedIn Adds New Accessibility Features, Including Auto-Captions on Videos

October is National Disability Employment Awareness Month, and to mark the event, LinkedIn has announced a range of new updates to improve accessibility for LinkedIn users.

First off, LinkedIn’s adding auto-captions for video content, providing another way to maximize inclusion with LinkedIn content.

As you can see in this sequence, now, when you upload a video clip, you’ll have the option to activate automated captions. Auto-captions can be added as soon as they’re available, or you’ll be able to review them before they’re published.

Auto captions can be a big help, not just for those with hearing difficulties, but also for people watching video in ‘sound off’ situations. As such, the practical value here is significant, and it’s good to see LinkedIn taking the next steps in activating the option with its video clips.

In addition to this, LinkedIn users will now also be able to turn on high contrast when watching videos on the LinkedIn app, which will adjust the colors to improve accessibility for those with low vision or visual disabilities.

LinkedIn also says that there’s been a significant increase in the amount of job postings with ‘accessibility’ in the job title, and as such, it’s now moving to provide more recognition for accessibility roles within the app.

As per LinkedIn:

“If you work in the accessibility industry, you can now choose a standardized title in accessibility, such as ‘accessibility designer’, ‘chief accessibility officer’, or ‘accessibility engineer’ that matches this work. This is valuable because standardized job titles help you get discovered for opportunities and more easily find opportunities that match your skills.”

LinkedIn Accessibility features

That’ll provide more opportunity for accessibility experts to get recognized for this expertise in the app.

LinkedIn’s also adding alt-text functionality in Campaign Manager, which will enable advertisers to add text descriptions to image ads, while it’s also added new LinkedIn Learning courses focused on accessibility in different roles.

One of the great wonders of the internet age is the opportunities that online platforms have created for all people. The recent work-from-home shift has boosted this once again, and in combination with new features like these, we are continuously advancing towards a better future, where people from all walks of life are able to pursue their passions and careers, with fewer limits.

Which is why such updates are important, and will have a wide range of implications for millions of people.   

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LinkedIn Adds New Option to Share a Post with Multiple Members at Once

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LinkedIn Adds New Option to Share a Post with Multiple Members at Once

LinkedIn has added a new option to forward a LinkedIn feed post to multiple members at once, while you’ll also now be able to create a new group message when forwarding a post.

As you can see in this sequence, you’ll now be able to select multiple recipients when sharing a LinkedIn post, with the capacity to either forward the post to each member separately, or create a new chat group with the selected users. You can also add a personal note to your message to include your own thoughts or points.

It could be a good way to spark more in-depth discussions in the app, and encourage engagement, while you could also use this to introduce connections to each other over shared interests.

With more social media interactions switching to DMs, every platform is now working to optimize DM sharing, and provide additional ways to lean into more private engagement behavior.

LinkedIn also recently added new DM tagging options, to help categorize your messages, along with itsFocused Inbox’ approach, which separates your Inbox messages into ‘Featured’ and ‘Other’ folders, which can also help to streamline engagement.

LinkedIn recently reported that conversations in the app are up nearly 20% year-over-year, which is why it’s now looking to improve its DM options, and facilitate even more of these conversations.

And again, the broader usage shift has seen more and more people shying away from public posting, and the angst that can come with it, to enclosed group sharing – which LinkedIn is looking to better facilitate with this update.

LinkedIn’s rolling out the new multi-forwarding option to all users from this week.

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Here's an Almost Foolproof Way to Get People to Do What You Want, According to a Leadership Professor

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Here's an Almost Foolproof Way to Get People to Do What You Want, According to a Leadership Professor

Want to influence people’s behavior? Keep this hard-wired human trait in mind. As a business leader, your success or failure depends on your ability to influence and lead others–to get them to do what you want and need them to for the good of your organization. Sometimes, though, that can seem like …

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Reddit Publishes New Guide to Mother’s Day Marketing in the App

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Reddit Publishes New Guide to Mother’s Day Marketing in the App

Mother’s Day is coming up (5/14), and Reddit has published a new guide that explains why its platform could be a valuable consideration for your Mother’s Day marketing push, and how to connect with Redditors around the event.

The 16-page guide includes a range of notes and pointers to help optimize your Mother’s Day approach, which is Reddit-specific, but likely also relates to how other social platforms see engagement around the event.

You can download the full guide here, but in this post, we’ll take a look at some of the highlights.

First off, Reddit provides an overview of its unique audience, and their engagement in Mother’s Day shopping.

As you can see in this chart, Reddit provides reach to users that are not active in other social apps, with one in five Reddit users being moms.

That provides unique insight into relevant conversations and interests.

Reddit Mother's Day

Indeed, Reddit says that there are over 6,000 communities in the app that are actively discussing Mother’s Day and related topics.

Reddit Mother's Day

That could provide a valuable pool of research for your planning and marketing, while also enabling you to connect with people researching specific products and offers.

Reddit also provides insight into when Mother’s Day discussion peaks, and how you should plan your marketing outreach accordingly.

Reddit Mother's Day

There are also notes on specific ad types and promotions which could help to boost your campaigns, in order to connect with Reddit users around the event.

There are some handy notes here, which could be worth considering. And while Reddit may not seem like the most obvious channel for Mother’s Day marketing, there could well be opportunities there, both for market research and outreach, if you go looking.

You can download Reddit’s full Mother’s Day marketing guide here.

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