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Brazil’s dirty campaign: a disinformation guide

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In an increasingly familiar script, Brazil's presidential election campaign is awash in conspiracy theories, social media attacks and other disinformation

In an increasingly familiar script, Brazil’s presidential election campaign is awash in conspiracy theories, social media attacks and other disinformation
– Copyright AFP Ed JONES

Brazil’s election campaign has been an orgy of mudslinging, social media attacks and outright lies so outlandish they are sometimes comical.

Here is a look from AFP’s fact-checking team at some of the top disinformation techniques — none of them particularly high-tech — used in the online proxy wars between backers of far-right incumbent Jair Bolsonaro and leftist rival Luiz Inacio Lula da Silva ahead of the country’s presidential runoff on October 30.

– Quotes out of context –

One of the main methods seen in the social media disinformation campaign is editing context out of video footage to make the candidates appear to say something they haven’t.

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For example, a video was widely shared Wednesday by Bolsonaro backers, including influential Evangelical pastor Silas Malafaia, in which Lula says: “I have to lie. Politicians have to lie.”

The veteran leftist did utter those words the night before — but was mimicking Bolsonaro when he said it.

“Bozo (his mocking nickname for the incumbent) is a compulsive liar,” Lula, 76, said in a podcast interview. “He literally says, ‘I have to lie.’”

Bolsonaro, 67, has also been targeted with the tactic.

In one clip, he appears to say he will name scandal-plagued ex-president Fernando Collor to his cabinet to “confiscate retirees’ pensions.”

In reality, Bolsonaro was talking about a rumor swirling online.

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– Pink menace –

Bolsonaro warns ex-president Lula (2003-2010) wants to “impose communism” in Brazil, and often points to crises in other Latin American countries as examples of the dangers of left-wing rule.

Amid signs of a new “pink tide” emerging in the region — with leftists now in power in Argentina, Chile and Colombia, among others — the disinformation campaign has cast a wide muckraking net.

One viral post accuses Colombian President Gustavo Petro’s leftist government of “authorizing pedophilia,” based on a measure that legalized marriage for minors older than 14.

But the measure was adopted in 2021, under conservative ex-president Ivan Duque.

“Starving locals attack poultry and pig farmers in Argentina,” warns another apocalyptic message, accompanying a video of pillaging that allegedly occurred under leftist President Alberto Fernandez.

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In reality, the images came from the Colombian town of Puerto Tejada during protests last year against Duque’s government.

Videos from violent protests in Chile in 2019 under conservative ex-president Sebastian Pinera have likewise been misrepresented as happening under current President Gabriel Boric, who took office last March.

– Fake polls –

Fake opinion polls showing one candidate with a large lead are another common tactic.

Sometimes the supposed polls are completely fabricated. Other posts use editing software to change the figures in TV news reports.

In fact, most real polls give Lula a small lead over Bolsonaro.

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– ‘Proof’ of fraud –

Multiple claims of fraud went viral after the first-round election on October 2, in which Lula took 48 percent of the vote to 43 percent for Bolsonaro.

Lula supposedly won more votes than there were inhabitants in a list of cities that circulated widely. But the figures cited are incorrect, and some of the cities don’t even exist.

Other viral posts allege the vote count on election night followed an algorithm in which Lula gained one percentage point and Bolsonaro lost one-half for every 12 percent of polling stations that reported results.

But those numbers do not match actual figures.

– Fake articles –

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Other posts copy the look of established media to spread false news reports.

The G1 news site operated by Globo, Brazil’s biggest media group, is a frequent target.

One screen capture of a supposed G1 article has Lula saying he will confiscate Brazilians’ firearms if elected.

Another quotes him as saying, “Even God can’t stop me from winning this election.”

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Snapchat Explores New Messaging Retention Feature: A Game-Changer or Risky Move?

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Snapchat Explores New Messaging Retention Feature: A Game-Changer or Risky Move?

In a recent announcement, Snapchat revealed a groundbreaking update that challenges its traditional design ethos. The platform is experimenting with an option that allows users to defy the 24-hour auto-delete rule, a feature synonymous with Snapchat’s ephemeral messaging model.

The proposed change aims to introduce a “Never delete” option in messaging retention settings, aligning Snapchat more closely with conventional messaging apps. While this move may blur Snapchat’s distinctive selling point, Snap appears convinced of its necessity.

According to Snap, the decision stems from user feedback and a commitment to innovation based on user needs. The company aims to provide greater flexibility and control over conversations, catering to the preferences of its community.

Currently undergoing trials in select markets, the new feature empowers users to adjust retention settings on a conversation-by-conversation basis. Flexibility remains paramount, with participants able to modify settings within chats and receive in-chat notifications to ensure transparency.

Snapchat underscores that the default auto-delete feature will persist, reinforcing its design philosophy centered on ephemerality. However, with the app gaining traction as a primary messaging platform, the option offers users a means to preserve longer chat histories.

The update marks a pivotal moment for Snapchat, renowned for its disappearing message premise, especially popular among younger demographics. Retaining this focus has been pivotal to Snapchat’s identity, but the shift suggests a broader strategy aimed at diversifying its user base.

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This strategy may appeal particularly to older demographics, potentially extending Snapchat’s relevance as users age. By emulating features of conventional messaging platforms, Snapchat seeks to enhance its appeal and broaden its reach.

Yet, the introduction of message retention poses questions about Snapchat’s uniqueness. While addressing user demands, the risk of diluting Snapchat’s distinctiveness looms large.

As Snapchat ventures into uncharted territory, the outcome of this experiment remains uncertain. Will message retention propel Snapchat to new heights, or will it compromise the platform’s uniqueness?

Only time will tell.

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Catering to specific audience boosts your business, says accountant turned coach

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Catering to specific audience boosts your business, says accountant turned coach

While it is tempting to try to appeal to a broad audience, the founder of alcohol-free coaching service Just the Tonic, Sandra Parker, believes the best thing you can do for your business is focus on your niche. Here’s how she did just that.

When running a business, reaching out to as many clients as possible can be tempting. But it also risks making your marketing “too generic,” warns Sandra Parker, the founder of Just The Tonic Coaching.

“From the very start of my business, I knew exactly who I could help and who I couldn’t,” Parker told My Biggest Lessons.

Parker struggled with alcohol dependence as a young professional. Today, her business targets high-achieving individuals who face challenges similar to those she had early in her career.

“I understand their frustrations, I understand their fears, and I understand their coping mechanisms and the stories they’re telling themselves,” Parker said. “Because of that, I’m able to market very effectively, to speak in a language that they understand, and am able to reach them.” 

“I believe that it’s really important that you know exactly who your customer or your client is, and you target them, and you resist the temptation to make your marketing too generic to try and reach everyone,” she explained.

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“If you speak specifically to your target clients, you will reach them, and I believe that’s the way that you’re going to be more successful.

Watch the video for more of Sandra Parker’s biggest lessons.

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Instagram Tests Live-Stream Games to Enhance Engagement

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Instagram Tests Live-Stream Games to Enhance Engagement

Instagram’s testing out some new options to help spice up your live-streams in the app, with some live broadcasters now able to select a game that they can play with viewers in-stream.

As you can see in these example screens, posted by Ahmed Ghanem, some creators now have the option to play either “This or That”, a question and answer prompt that you can share with your viewers, or “Trivia”, to generate more engagement within your IG live-streams.

That could be a simple way to spark more conversation and interaction, which could then lead into further engagement opportunities from your live audience.

Meta’s been exploring more ways to make live-streaming a bigger consideration for IG creators, with a view to live-streams potentially catching on with more users.

That includes the gradual expansion of its “Stars” live-stream donation program, giving more creators in more regions a means to accept donations from live-stream viewers, while back in December, Instagram also added some new options to make it easier to go live using third-party tools via desktop PCs.

Live streaming has been a major shift in China, where shopping live-streams, in particular, have led to massive opportunities for streaming platforms. They haven’t caught on in the same way in Western regions, but as TikTok and YouTube look to push live-stream adoption, there is still a chance that they will become a much bigger element in future.

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Which is why IG is also trying to stay in touch, and add more ways for its creators to engage via streams. Live-stream games is another element within this, which could make this a better community-building, and potentially sales-driving option.

We’ve asked Instagram for more information on this test, and we’ll update this post if/when we hear back.

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