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LinkedIn Launches ‘LinkedIn Collective’, a New Approach to Original Content on the Platform

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LinkedIn Launches ‘LinkedIn Collective’, a New Approach to Original Content on the Platform

LinkedIn has launched a new, dedicated community for B2B marketers, with the LinkedIn Collective designed to ‘inspire excellence and success’ for B2B strategists specifically.

The community will be a central hub of sorts for B2B marketing discussion and knowledge sharing, with LinkedIn’s editorial team curating the best posts and updates.

As explained by LinkedIn:

“The Collective will offer groundbreaking thought leadership and content resources informed by LinkedIn data and insights, our team of experts, and leaders across the B2B marketing industry. With the Collective, we want to showcase what it looks like to build a content brand on LinkedIn, proper.”

Which is key to this new approach – according to Jim Habig, the Vice President of Marketing at LinkedIn Marketing Solutions, LinkedIn is looking to further solidify its position as a content source, not just a repository of third-party updates and info.

Our new content brand is platform-first. That is, it will live, breathe and grow on LinkedIn. Some see LinkedIn purely as a distribution or promotional channel but we’re here to challenge this assumption. Our platform is more than that – it’s a thriving community of 850 million members that turn to us to help build their brands, foster connections and grow their communities.

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As such, the new LinkedIn Collective is an experiment, of sorts, in establishing a publication home on-platform, with dedicated resources to help expand its presence, and bring more users to LinkedIn for the latest updates.

Over the coming months, the LinkedIn Collective team will be looking to curate the best thought leadership on how B2B marketing should be done.

“We want to create a destination that propels that discourse forward and defines exactly why B2B marketing is different, how to do it well and how to move it into the future.

It’s an interesting experiment, as a marketing information resource in itself, but also in the wider scheme of LinkedIn, and how it’s looking to maximize user engagement, and become more of a destination space, where users spend even more of their time.

And with the platform continually posting ‘record levels’ of engagement, it’s clearly doing something right. This expansion of its own editorial approach could be a significant step in maximizing that attention.  

You can sign up to follow the new LinkedIn Collective here.

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Elon Musk Sells of Tesla Stock in Preparation for Possible Twitter Deal

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Elon Musk Sells of Tesla Stock in Preparation for Possible Twitter Deal

It seems that Elon Musk isn’t entirely confident that he’ll be able to pull out of his $44 billion Twitter takeover deal, with Musk reportedly selling almost $7 billion in Tesla stock in recent days in preparation for a transaction, if he is ordered to pay up.

As reported by The Wall Street Journal:

Mr. Musk, Tesla’s chief executive and largest shareholder, sold around 7.9 million shares between Friday and Tuesday, the disclosures show, leaving him with a 15% stake in the company. The Tesla boss has been on a selling spree over the past year, during which he has cashed out roughly $32 billion worth of shares in the electric-vehicle maker.”

Musk has since confirmed the sell-off, explaining that: 

The Musk/Twitter takeover is scheduled to be heard in the Delaware Court of Chancery in October, after Musk and his team sought to exit the deal based on Twitter’s inability to convince them that only 5% of its active users are fake/bot accounts.

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In response, Twitter has outlined its ‘airtight’ case against Musk’s various claims, with the court scheduling an expedited trial based on Twitter’s counter evidence. Twitter’s counter filing has also suggested that this element is not a legal impediment to the closing of the deal, under its original terms.

That means that Musk’s takeover will come down to Musk’s legal team’s ability to convince the court that Twitter’s process of counting bots and fake accounts constitutes a material altering of the original terms of the proposal, which looks like it could be a difficult path to take.

Which is why Musk is now taking measures to prepare for a likely loss, which will eventually, probably, still see Musk become Tweeter in chief. Whether he wants to be or not.

Of course, you could also argue that this is due diligence, and that Musk is simply taking steps to ensure he’s covered, just in case he loses the case. Some have also suggested that Musk’s entire Twitter takeover bid has been an elaborate front in order to facilitate the sell off of Tesla stock options that were set to expire soon. These latest sell-offs could also play into that narrative, in enabling Musk to make even more money, without raising market concerns as he reduces his Tesla stake.

That’s super rich guy math, and I won’t even pretend to understand the complexities of how that might work – but it does seem like, at the least, Musk is slightly concerned that he’s not going to win his upcoming trial, and that he will indeed be forced to buy Twitter at his original agreed price.

Though Elon has also noted that he has a back-up plan, in case his Twitter deal falls through.

There’s nothing at X.com yet, but another Twitter user also shared this video clip in which Musk explained his plans for the website.

So Musk has a ‘pretty grand vision’ for what ‘X.com’, and ‘X Corporation’, could be, with Twitter helping to expedite that plan, whatever it is.

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So even if Elon does lose his upcoming court case, he could still look to make bigger waves in the social media world – while it may also suggest that Twitter could become ‘X’ or something like it, in Elon’s broader plan.

Which kind of kills off this idea:

In any event, we’re now getting closer to a resolution one way or another, with the trial date looming, and Musk preparing for the next stage, whatever that may be.



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