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LinkedIn Launches New Promotional Campaign Focused on the Evolving Professional Environment

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LinkedIn Launches New Promotional Campaign Focused on the Evolving Professional Environment


LinkedIn has launched a new promotional campaign which is focused on the changing work environment, and how people are looking to adjust to the ‘new normal’ in their career.

As you can see, the new campaign examines the evolving ‘work from home’ shift, and how that’s impacting career development, and facilitating new opportunities for those that are willing to seek them out.

As explained by LinkedIn:

“For the past few years, we’ve seen a change – perhaps you’re seeing it too. It’s a change in not just how we work, but why we work and a shift in how people are making work, work for them. With this comes a change in how the world is defining what being “professional” really means – and we want to hear what it means to you.”

The TV ad debuted on Sunday during the NFL AFC Divisional Playoffs on CBS, with the new campaign set to be featured across various other media channels, including streaming video and audio platforms. LinkedIn’s also planning to incorporate additional promotional elements that will further highlight member stories and voices in relation to the campaign.

The new promo builds upon LinkedIn’s “Professionals” and “Priorities” TVCs, which have thus far seen solid results, according to LinkedIn.  

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“Over the past 2 months, we’ve seen increased engagement from our members on the platform. More importantly, we’ve seen members express more of their authentic selves on the platform, encouraging a community where everyone can belong and engage in conversations that can help make work, work for them.”

With close to 800 million members, and an ever-increasing presence in the recruiting and professional development space, LinkedIn is in a strong position to generate significant interest and engagement amid the post-pandemic shift.

If we ever get to that stage. It seems like the COVID outbreak is never-ending, but at some point, hopefully soon, we will be moving beyond the fear and impacts of the virus, and settling back into normal life.

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With that will come new opportunities, and for LinkedIn, that will provide a perfect platform to become a key facilitator of training, professional connection and career advancement.

This latest campaign is the next element in that push, and it could indeed help improve LinkedIn’s broader presence and resonance in the space. 



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New Screenshots Highlight How Snapchat’s Coming ‘Family Center’ Will Work

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New Screenshots Highlight How Snapchat's Coming 'Family Center' Will Work

Snapchat’s parental control options look close to launch, with new screenshots based on back-end code showing how Snap’s coming ‘Family Center’ will look in the app.

As you can see in these images, shared by app intelligence company Watchful (via TechCrunch), the Family Center will enable parents to see who their child is engaging with in the app, along with who they’ve added, who they’re following, etc.

That could provide a new level of assurance for parents – though it could also be problematic for Snap, which has become a key resource for more private, intimate connection, with its anti-public posting ethos, and disappearing messages, helping to cement its place as an alternative to other social apps.

That’s really how Snap has embedded its niche. While other apps are about broadcasting your life to the wider world, Snap is about connecting with a small group of friends, where you can share your more private, secret thoughts, without concern of them living on forever, and coming back to bite you at a later stage.

That also, of course, means that more questionable, dangerous communications are happening in the app. Various reports have investigated how Snap is used for sending lewd messages, and arranging hook-ups, while drug dealers reportedly now use Snap to organize meet-ups and sales.

Which, of course, is why parents will be keen to get more insight into such, but I can’t imagine Snap users will be so welcoming of an intrusive tool in this respect.

But if parents know that it exists, they may have to, and that could be problematic for Snap. Teen users will need to accept their parents’ invitation to enable Family Center monitoring, but you can see how this could become an issue for many younger users in the app.

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Still, the protective benefits may well be worth it, with random hook-ups and other engagements posing significant risks. And with kids as young as 13 able to create a Snapchat account, there are many vulnerable youngsters engaging in the app.

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But it could reduce Snap’s appeal, as more parents become aware of the tool.

Snapchat hasn’t provided any further insight into the new Family Center, or when it will be released, but it looks close to launch based on these images.  

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