LinkedIn Connected TV (or CTV as it’s also known) Adverts have been a growing opportunity for digital first advertisers. LinkedIn has just announced a whole heap...
Public Relations (PR) campaigns are designed to manage the public perception of an individual or a brand. These campaigns are set out to create positive relationships...
Former prime minister Imran Khan’s party has redefined election campaigning in Pakistan with its social media rallies and use of AI technology – Copyright AFP Aamir...
Snapchat has launched a new promotional campaign, in which it seeks to present its platform as the anti-social media, in order to distance itself from the...
This online disinformation campaign blamed on Russia involves not just the spreading of anti-Ukrainian fake news but also challenges Western media outlets to verify it –...
Looking to map out your content plan for the year ahead? This will help. Today, X has shared the latest version of its marketing calendar, which...
Last week, Solo Brands, the parent company of direct-to-consumer-brands Solo Stove and others, appointed Christopher T. Metz as its president, chief executive officer, and director of...
In college, I took an advertising class. It taught me what I needed to know about traditional advertising, but the social media portion wasn’t as expansive....
In an era dominated by digital content consumption, streaming TV has emerged as a powerful tool for marketers to connect with their target audience. In this...
Google Ads is now popping up a short survey asking you why you are pausing your ads campaign before you end up pausing it. Yes, this...