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LinkedIn Provides an Overview of Effective Ad Targeting [Infographic]

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LinkedIn has shared a new overview of its various ad targeting options, along with some tips to help maximize your campaign performance, and reach the right consumers at just the right time via LinkedIn ads.

As explained by LinkedIn:

“Targeting is an essential element of any content marketing strategy – and the right approach to targeting has never felt more important than it does right now. Growth over the next year will depend on inspiring those ready to do business – and inspiring as many of them as possible.”

With more businesses re-opening, and looking to return to growth in the wake of the pandemic, that could open up new opportunity, but in order to seize on such, you’ll need to ensure the right people are aware of your products and services.

For the right offerings, LinkedIn could be a hugely valuable tool, and this overview could help provide a better understanding as to how you can use LinkedIn’s ad platform to best effect.

And a key note: LinkedIn says that the ideal the audience size for your ad campaigns is between 60,000 and 400,000. 

More info in the infographic below. 

LinkedIn audience targeting infographic

Socialmediatoday.com

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Meta Publishes New Guide to the Various Security and Control Options in its Apps

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Meta Publishes New Guide to the Various Security and Control Options in its Apps


Meta has published a new set of safety tips for journalists to help them protect themselves in the evolving online connection space, which, for the most part, also apply to all users more broadly, providing a comprehensive overview of the various tools and processes that it has in place to help people avoid unwanted attention online.

The 32-page guide is available in 21 different languages, and provides detailed overviews of Meta’s systems and profile options for protection and security, with specific sections covering Facebook, Instagram and WhatsApp.

The guide begins with the basics, including password protections and enabling two-factor authentication.

It also outlines tips for Page managers in securing their business profiles, while there are also notes on what to do if you’ve been hacked, advice for protection on Messenger and guidance on bullying and harassment.

Meta security guide

For Instagram, there are also general security tips, along with notes on its comment moderation tools.

Meta security guide

While for WhatsApp, there are explainers on how to delete messages, how to remove messages from group chats, and details on platform-specific data options.

Meta security guide

There are also links to various additional resource guides and tools for more context, providing in-depth breakdowns of when and how to action the various options.

It’s a handy guide, and while there are some journalist-specific elements included, most of the tips do apply to any user, so it could well be a valuable resource for anyone looking to get a better handle on your various privacy tools and options.

Definitely worth knowing either way – you can download the full guide here.

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Twitter bans account linked to Iran leader over video threatening Trump

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Twitter bans account linked to Iran leader over video threatening Trump


Iran’s supreme leader Ayatollah Ali Khamenei meets with relatives of slain commander Qasem Soleimani ahead of the second anniverary of his death in a US drone strike in Iraq – Copyright POOL/AFP/File Tom Brenner

Twitter said Saturday it had permanently suspended an account linked to Iran’s supreme leader that posted a video calling for revenge for a top general’s assassination against former US president Donald Trump.

“The account referenced has been permanently suspended for violating our ban evasion policy,” a Twitter spokesperson told AFP.

The account, @KhameneiSite, this week posted an animated video showing an unmanned aircraft targeting Trump, who ordered a drone strike in Baghdad two years ago that killed top Iranian commander General Qassem Soleimani.

Supreme leader Ayatollah Ali Khamenei’s main accounts in various languages remain active. Last year, another similar account was suspended by Twitter over a post also appearing to reference revenge against Trump.

The recent video, titled “Revenge is Definite”, was also posted on Khamenei’s official website.

According to Twitter, the company’s top priority is keeping people safe and protecting the health of the conversation on the platform.

The social media giant says it has clear policies around abusive behavior and will take action when violations are identified.

As head of the Quds Force, the foreign operations arm of Iran’s Revolutionary Guards, Soleimani was the architect of its strategy in the Middle East.

He and his Iraqi lieutenant were killed by a US drone strike outside Baghdad airport on January 3, 2020.

Khamenei has repeatedly promised to avenge his death.

On January 3, the second anniversary of the strike, the supreme leader and ultraconservative President Ebrahim Raisi once again threatened the US with revenge.

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Trump’s supporters regularly denounce the banning of the Republican billionaire from Twitter, underscoring that accounts of several leaders considered authoritarian by the United States are allowed to post on the platform.



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Major US TV service dumps pro-Trump channel OAN

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Major US TV service dumps pro-Trump channel OAN


Former US president Donald Trump regularly called on Chanel Rion of OAN (pictured April 2020) during his press briefings – Copyright AFP/File STR

Subscription television service DirecTV has decided not to renew its contract with One America News Network (OAN), an ultra-conservative, conspiratorial US channel that backs former US president Donald Trump.

“We informed (OAN owner) Herring Networks that, following a routine internal review, we do not plan to enter into a new contract when our current agreement expires,” a spokesman for DirecTV told AFP Friday.

The deal is due to expire in April, according to a source familiar with the matter.

DirecTV, which is owned by US telecom giant AT&T, did not provide further details for its decision.

OAN is one of the new ultra-conservative players in television news that are trying to nibble away at the market share of Fox News.

Like Newsmax or Real America’s Voice, they refused to recognize Donald Trump’s defeat in the November 2020 presidential election, instead relaying unsubstantiated conspiracy theories about electoral fraud that were propagated by the former president and his supporters.

In mid-November 2020, for instance, OAN presenter Christina Bobb accused the Democratic Party of preparing “a coup” against Trump.

Trump himself invited his supporters to switch to OAN and Newsmax, and more and more leading Republican figures are appearing on the channels.

OAN saw its audiences climb in the wake of the election, but DirecTV’s decision is a serious blow because it is the channel’s largest distributor, according to US media.

OAN did not immediately respond to a request for comment from AFP.

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A year ago, when Trump supporters stormed Congress in an attempt to stop the certification of Democrat Joe Biden’s victory, OAN and Newsmax denounced — without any supporting evidence — what they called the infiltration of small groups of ultra-leftists into the crowd of Trump loyalists.



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