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Meta Announces Facebook Reels API to Enable Reels Sharing via Third Party Apps

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Meta Announces Facebook Reels API to Enable Reels Sharing via Third Party Apps

Meta’s looking to help more creators and brands lean into Reels with the launch of the Facebook Reels API, which will enable the posting of Reels clips via third-party video creation apps and social media management tools.

That will complement the Instagram Reels API, which Meta launched back in June.

As explained by Meta:

“We realize that many creators and brands rely on third-party tools when creating Facebook Reels and we want to enable simplicity and ease of sharing video content from their tool or app of choice through the ‘share to reels’ feature.”

The Facebook Reels API will enable third-party platforms to provide ‘share to reels’ functionality, which will make it easier to manage Reels creation and posting within your broader social media management flow.

At launch, Meta has partnered with Jellysmack, Sprout Social and Wix as the first platforms to facilitate Reels posting, with more to follow shortly.

Which will help more brands create more Reels, which is the fastest growing content format on both Facebook and Instagram, and which Meta really, really wants people sharing more of to help negate the threat of TikTok.

But then again, more recent reports have suggested that Meta’s Reels push is losing steam, with users seemingly tiring of Meta’s expanding efforts to shove short-form videos into every surface that it can.

According to a leaked internal report, Reels engagement has declined 13.5% in recent months, while Instagram, in particular, is losing more ground to TikTok, in terms of time spent in-app, every day.

Part of the fault here has been attributed to Instagram’s recommendations algorithm, which Instagram admits it hasn’t got right as yet. But Meta remains confident that it can integrate Reels into both its main social apps, and make short-form video a bigger part of its offering, which will ultimately benefit creators and creators users alike.

It seems not everyone agrees, with many criticizing Meta for straying too far from its roots, as it chases every new trend. In this sense, maybe the flood of Reels is a step too far – and with that being the case, it’ll be interesting to see whether helping more brands post more Reels is actually a good thing.

Either way, we’ll likely find out, as more look to at least test Reels, and align with Meta’s latest content whim.

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Twitter Experiments with Reply Filters, Timeline Controls, and the Capacity to Search Your Tweet Likes

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Twitter Experiments with Reply Filters, Timeline Controls, and the Capacity to Search Your Tweet Likes

Amid the various large-scale changes at Twitter, the platform is also working on some smaller tweaks and updates, which may or may not ever get released, but could provide valuable functionality for many users.

First off, Twitter’s testing the ability to search through your Likes, so you can find out who, specifically, has liked your tweets.

That could help you glean more context when reaching out to someone, or just another way to understand who’s responding to your tweets.

And it could be particularly valuable as a research tool for marketers in understanding their audience and who they’re reaching with their tweets.

Twitter’s also testing a new way to filter your replies, which could be handy if you get a lot of responses to a tweet.

Tweet reply sorting

I mean, I’m not sure how many people are getting so many replies to their tweets that they need a filtering option, but for those that are, this could be a simple way to ensure you’re staying up on the most relevant responses and responders, to better manage your engagement.

Finally, Twitter’s also experimenting with new timeline settings, which would provide more control over your timeline and pinned lists.

Twitter timeline controls

Note also, in the middle screen, that Twitter’s developing an option that would enable you to hide your tweet view counts, which would provide another way to manage your activity in the app.

As noted, all of these are in test mode, with Twitter engineer Andrea Conway posting them for public opinion, before exploring further development. But they could be handy, and while they’re not game-changers as such (which may mean they get less priority), smaller tweaks and updates like this could be significant for certain users, and could make it easier to manage your tweet activity.

We’ll keep you updated on any progress.



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Fed-up accountant 'shocked and disappointed' after his Facebook account is taken down again

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Fed-up accountant 'shocked and disappointed' after his Facebook account is taken down again

A fed-up accountant has spoken of his “disappointment” after his Facebook page was taken down AGAIN. Last July, we told how Suleiman Krayem feared …

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Twitter Tests New Quick Boost Option for Tweets

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Twitter Tests New Quick Boost Option for Tweets

Here’s the difficult thing with Twitter no longer having a comms department – now, there’s nowhere to go to confirm info about the app’s latest updates and features, and where each is available, etc.

Case in point – this week, Twitter appears to have launched a new in-stream boost option for tweets, which provides a quick and easy way to promote your tweet without having to launch a full ad campaign.

As you can see in these screenshots, posted by Jonah Manzano (and shared by Matt Navarra), the new boost option would be available direct from a tweet. You’d simply tap through, select a budget, and you would be able to boost your tweet then and there.

Which seems to be new, but also seems familiar.

It’s sort of like Twitter’s Quick Promote option, but an even more streamlined version, with new visuals and a new UI for boosting a tweet direct from the details screen.

Tweet boost

So it does seem like a new addition – but again, with no one at Twitter to ask, it’s hard to confirm detail about the option.

But from what we can tell, this is a new Twitter ad process, which could provide another way to set an objective, a budget, and basic targeting parameters to reach a broader audience in the app.

Which could be good, depending on performance, and there may well be some tweets that you just want to quickly boost and push out to more people, without launching a full campaign.

It could also be a good way for Twitter to bring in a few more ad dollars, and it could be worth experimenting with to see what result you get, based on the simplified launch process.

If it’s available to you. We’d ask Twitter where this is being made available, but we can’t. So maybe you’ll see it in the app, maybe not.

Thus is the enigma of Twitter 2.0.



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