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New Report Looks at Key eCommerce Trends and Approaches [Infographic]

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New Report Looks at Key eCommerce Trends and Approaches [Infographic]

As more retailers look to eCommerce, and the opportunities of online shopping, it’s valuable to note the latest online store trends, to get a benchmark as to how your business is placed, and what the industry norms are in terms of product listings, advertising approaches, etc.

This new report from DataFeedWatch provides some perspective on this, based on analysis of over 15,000 shops in more than 60 regions.

As explained by DFW:

The Feed Marketing Report 2022 has been created with one goal in mind: to provide every eCommerce marketer – a marketing agency professional, an in-house PPC specialist, an online store owner – with actionable insight into the very foundations of eCommerce campaigns.

There’s a heap to take in, which could help you shape your eCommerce strategy.

You can download the full ‘Feed Marketing Report 2022’ here, or take a look at the infographic overview below.

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Podcast Marketing Statistics for Businesses [Infographic]

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Podcast Marketing Statistics for Businesses [Infographic]

Podcasts have become an increasingly popular content format, providing on-demand, topical material covering virtually any subject that you can think of.

Indeed, according to estimates, over 130 million people will listen to podcasts monthly in the US this year, which could also provide significant opportunities for marketers to tap into this captive audience, and reach them with relevant ads and offers.

If you’re considering getting into podcasting or podcast advertising, this will help. The team from Spiralytics have put together a collection of podcast consumption stats and notes, which could help guide your thinking around the format.

Check out the full infographic below.

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17 Content Options for Each Stage of the Sales Journey [Infographic]

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17 Content Options for Each Stage of the Sales Journey [Infographic]

Looking to formulate a better content strategy for 2023?

This will help – the team from Orbit Media has put together a listing of 17 content formats, and where they fit within the sales funnel which could provide some inspiration for your planning.

There are some good pointers here, with specific approaches that you can take at each stage of the journey.

Check out the full listing below – while you can read more on the Orbit Media website.

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Meta Soars by Most in Decade, Adding $100 Billion in Value

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Meta Soars by Most in Decade, Adding $100 Billion in Value

Correction: February 2, 2023 This article has been revised to reflect the following correction: An earlier version of this article misstated how much Meta expected to spend on its deal with the virtual reality start-up Within. It is $400 million, not $400 billion. Meta’s stock surged on Thursday …

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