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Meta Launches New Assistance Tools for LGBTQ+ Owned SMBs

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Meta Launches New Assistance Tools for LGBTQ+ Owned SMBs

As part of the broader celebration of Pride Month, Meta has today launched a new mini-site, created in partnership with the National LGBT Chamber of Commerce (NGLCC), which aims to provide support and assistance for LGBTQ+ owned small businesses via a range of tools, case studies, events and more.

The new mini-site is primarily focused on video tips, with a heap of content related to business management, funding and more.

Meta LGBTQ support site

There are also featured case studies, which showcase how various LGBTQ+ businesses have seen success via Meta’s tools.

Meta LGBTQ support site

As noted, the initiative is another element in Meta’s Pride Month push, which also includes a range of stickers and effects on Facebook, Instagram and Messenger to help users take part in the celebration.

The focus on SMB-specific support stems from the latest data, which shows that almost a third of LGBTQ+ small business owners have reported losses of 50% or more during the pandemic. 

Of course, most SMBs have been hit hard in the period, but Meta also notes that LGBTQ+ businesses often face bigger challenges in securing assistance:

“While 80% of businesses impacted by the pandemic expect to make a full recovery this year, it will be harder for the LBGTQ+ community as they face more barriers and points of discrimination when accessing capital, community building and future planning due to intersectionality.”

The emerging economic downturn looks set to exacerbate that pain, and as such, all communities need support, and the dedicated assistance measures for LGBTQ+ companies is another element in that broader push. 

On another front, Meta has also released a new version of its ‘LGBTQ+ Cultural Guide, which is designed to ‘educate and inspire authentic ways to support the LGBTQ+ community on our platforms and beyond’.

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Meta LGBTQ+ Cultural Guide 2022

The 29-page guide includes tips on how to support LGBTQ+ communities, and insights into key trends and notes.

Meta LGBTQ+ Cultural Guide 2022

There’s a range of ways to show your support during Pride Month, and these tips provide additional guidance, both for businesses and regular users, in diversifying your spend, and helping to amplify the key messages of the event.

You can check out Meta’s new LGBTQ+ mini-site here and download the 2022 Global LGBTQ+ Cultural Guide here.

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LinkedIn Shares Marketing Industry Insights and Tips in Latest ‘Big Thinking’ Digital Magazine

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LinkedIn Shares Marketing Industry Insights and Tips in Latest 'Big Thinking' Digital Magazine

Looking for a marketing-related read for the long weekend?

LinkedIn has published the second edition of its ‘Big Thinking’ digital magazine, which includes a range of interviews, insights, tips and notes on various marketing-related subjects and trends.

The 36-page magazine includes expert notes on sustainable marketing practices, evolving messaging processes, and creative tips – from Disney no less.

There’s also a section which looks at how marketers can mitigate the loss of cookie tracking data, and how to build an employer brand (and why you should).

LinkedIn Big Thinking magazine

LinkedIn has also included expert interviews on customer experience, digital transformation and creative B2B strategies, among other elements.

There are some good notes, which could help you formulate a more effective marketing approach for your brand, in line with the latest trends, while it’s also handy to stay up to date with the latest trend insights and tips to keep your market knowledge fresh.

And it’s free. If nothing else, it’s a quick overview of some of the key trends that are playing on the minds of the top industry professionals, which will likely trigger at least inspiration in your own efforts.

You can download LinkedIn’s latest ‘Big Thinking’ digital magazine here.

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