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Meta Launches New ‘Meta Prosper’ Project to Support Asian and Pacific Islander-Owned Businesses

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Meta Launches New 'Meta Prosper' Project to Support Asian and Pacific Islander-Owned Businesses

Meta has announced a new program to support Asian and Pacific Islander-owned small businesses, with its ‘Meta Prosper’ program set to provide educational insights, live networking events and more, beginning this month.

As explained by Meta:

“Meta Prosper will launch new channels on Facebook and Instagram to build a community for API-owned small businesses, inclusive of content published in six languages (Chinese, Hindi, Tagalog, Vietnamese, Korean and Japanese) with the goal of driving visibility around the diversity of API voices to build social equity, influence and economic opportunity.”

Coinciding with Asian and Pacific Islander Heritage Month, Meta Prosper is hosting a range of events in May, including a live panel during Asian American and Pacific Islander business leaders, a virtual social channel education session, in partnership with Gold House, as well as a ‘Gold Gala’ event on May 22nd to celebrate the launch of the program.

API-owned businesses have been disproportionately impacted by the pandemic, with research showing that Asian-owned businesses in the US have seen a 26% decline in activity, versus the 22% general average. In addition to this, API-owned businesses have also had to deal with an increase in race-based attacks as a result of the COVID outbreak and its origins.  

With this in mind, Meta’s looking to do all that it can to shine a spotlight on these brands and initiatives, and help them maximize their opportunities.

The Meta Prosper project is another small step in the company’s broader push, and Meta will look to build the program over time to support API-owned brands.

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Pinterest Will Now Provide Employees with More Freedom to Work from Where They Choose

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Pinterest Will Now Provide Employees with More Freedom to Work from Where They Choose

Pinterest is moving to give its staff more lifestyle flexibility via an expansion of its ‘PinFlex’ employee incentive program.

As of July 1st, Pinterest will allow eligible full-time employees to spend up to three months working outside of their country of employment, over a rolling 12-month period. 

As explained by Pinterest:

“We listened to feedback shared by employees and added this flexibility to empower everyone to do their most impactful and inspired work. Our Pinners are global, and we know that having worldly perspectives in our company to support them – both at the technological level and the human level – will enable us to deliver on our mission to bring everyone the inspiration to create a life they love.”

The new benefit will be available to all Pinterest employees who’ve been at the company for at least six months, while those who’ve been with the company for less than six months will be able to work outside of their country of employment for up to 30 days in total.

That will provide a heap of opportunity to travel and continue to work, which further leans into the new norms of the modern workforce, with the pandemic-induced work-from-home shift opening new doors for consideration on this front.

Which, really, all businesses and governments should be exploring. Many of the most significant environmental and infrastructure challenges of modern society are based on centralized labor, with the majority of workers congregating into metropolitan hubs in order to maximize career opportunities. But again, as the pandemic has shown, many jobs can be done from home, which, if that were to become the norm, could reduce traffic congestion, bring down property prices, lessen employee expenses, etc. That could also lead to new opportunities for regional towns, and reinvigorate more areas of the economy. There are impacts and benefits to assess in all elements, but it seems like a worthy push for governments to consider as they seek ways to democratize opportunity and growth.

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Which is where Pinterest’s new initiative could be truly beneficial, not just to its employees, who can now work from the beach for three months of the year, but also to the transient towns that could benefit from ongoing business.

It’s an interesting concept, which again leans into broader workforce trends, and could lead the way for other businesses.

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