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Meta Launches Pride Month Activations in Messenger and Messenger Kids

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Meta Launches Pride Month Activations in Messenger and Messenger Kids

Meta has announced a new set of Pride-themed features for Messenger and Messenger Kids, providing more ways for users to engage in Pride Month celebrations.

First off, on Messenger – Meta’s adding new Word Effects, camera stickers, and 3D Avatar stickers to its existing Pride collection, which already includes various 360 backgrounds, sticker packs and chat themes.

As per Meta:

“#ConnectWithPride using new Word Effects on Messenger, a fun emoji cascade to everyday words and phrases you’re already using in your chats. Once you select the Pride chat theme, try out ‘Beautiful’, ‘Queer’, ‘Community’, ‘Stand Proud’ and ‘Transgender’, or create your own Word Effects to level up your convos with friends and family in celebration of Pride.”

Word Effects, which Meta launched in Messenger last year, enable you to choose an emoji to be paired with a certain word or term, which will then spark an on-screen explosion of that emoji character whenever it’s used within your chat (hence the rainbows in the image above). That can add a more festive spark to your discussions, and using the above terms, as Meta notes, will trigger an emoji response throughout June.

Meta’s new 3D Avatar Pride stickers, meanwhile, will be available in feed and stories on both Facebook and Messenger, while its chat themes will be accessible in Messenger and Instagram too.

“Later this month, we’ll also roll out a brand new sticker pack that invites conversation around support and love, designed in partnership with the incredibly talented London-based, non-binary artist and creator Wednesday Holmes (they/them).”

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Meta’s also looking to highlight inspiring LGBTQ+ voices and artists, including actor and model Kais Boukthir and performer JoJo Siwa.

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“This month, you can check out JoJo Goes, a new hybrid docuseries-format that follows JoJo and her celebrity friends as they partake in some crazy fun adventures she’s always wanted to experience but never got the chance to try before.”

On Messenger Kids, Meta’s also bringing back its Pride camera stickers and camera frame, as well as its rainbow AR effect.

Messenger Kids Pride Month

Meta’s also announced a range of Pride-themes activations across Facebook and Instagram, providing a range of ways for people to engage with the event. And for brands, Meta’s also releasing an updated Global LGBTQ+ Cultural Guide later this month, which is designed to ‘educate and inspire authentic ways to support the LGBTQ+ community’. 

Pride Month is an important opportunity to share your support, which can be a big thing for those within the LGBTQ+ community who still often deal with prejudice and bias based on who they are. A simple note of support, or even the use of a sticker on your profile, can go a long way to improve tolerance and acceptance, and it’s worth taking that extra step with your own social media presence – personal or brand.

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Twitter Tests New Bitmoji Integration to Display Your Digital Character as Your Twitter Profile Image

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Twitter Tests New Bitmoji Integration to Display Your Digital Character as Your Twitter Profile Image

This is interesting – Twitter is experimenting with a new integration that would enable users to display their Bitmoji character as their Twitter profile image, providing another way to use your digital avatar as a representation of yourself.

As you can see in this image, posted by app researcher Alessandro Paluzzi, Twitter’s testing out a new Bitmoji integration within the profile image upload flow, with an ‘Add Bitmoji’ button to connect your Bitmoji account.

Which, of course, would also link your Twitter profile to Snapchat, which owns Bitmoji. Essentially, this integration would provide a direct link between your Snapchat profile, where you create your Bitmoji character, and Twitter, which may be the first time that the two platforms have partnered on a direct integration of this type.

That’s interesting in terms of competition, given the two platforms operate in a competitive space. But at the same time, Twitter doesn’t have its own native avatar creation tools, as yet, and the integration with Bitmoji likely suggests that it’s not looking to add such, instead leaning on Snap’s character creation tools to enable another means of expression with your Twitter presence.

Snapchat’s been looking to make its Bitmoji characters a bigger part of the in-app experience, even launching a range of branded Bitmoji clothing options to provide more ways for users to express their identity in the app.

Bitmoji fashion example

The expanded view is that users will come to rely on these digital caricatures as another means of expression. And as we move towards the metaverse future, where we’ll all be interacting via digital puppets, maybe that will then endear users enough to their Bitmoji characters to adopt them as their primary digital avatars to be used across these new, immersive spaces.

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Which is why expanding them to Twitter as well makes a lot of sense, in enhancing that connection and affiliation with the depiction.

We asked Twitter about the experiment, and it provided us with this statement:

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We are always exploring new ways for people to express themselves on the platform. We don’t have further details to share at this time.”

So nothing to go on yet, but it is an area that Twitter’s exploring – and in a world where Twitter users are increasingly using random images of monkeys, goblins, and other cartoon characters as their profile images in the app, a Bitmoji integration seems to make a lot of sense.

It could be another stepping stone to the metaverse, and a future where we interact in totally new ways.

We’ll keep you updated on any progress.



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