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TikTok Launches New Season of its ‘Made for TikTok’ Marketing Tips Series

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TikTok Launches New Season of its 'Made for TikTok' Marketing Tips Series

TikTok’s looking to help marketers get a better handle on the platform via a new season of its ‘Made for TikTok’ ad tips series.

The first season of TikTok’s ‘Made for TikTok’ content series was released last year, and featured creator David Ma sharing a range of tips and tricks to help maximize your TikTok performance.

The second series takes on a different tone – as per TikTok:

For the second installment of Made for TikTok, we built a late-night talk show complete with interviews and comedy sketches, featuring a unique group of creators who all happen to work with brands professionally. Hosted by copywriter and TikTok creator Shannon Fiedler,our goal for this series was to help advertisers create TikTok-first strategies, with guidance from experts who speak the language of the creative ad industry.

The series features interviews with ad agency folk and creators who’ve built audiences on TikTok, who each share the lessons they’ve learned in maximizing connection and engagement in the app.

There are some good tips here, and handy notes to get your TikTok process on track, with direct insights from people that are working on video creation every day.

And of course, every other brand is trying to find a way into TikTok at the moment, with the app continuing to grow, and drive major shifts in content consumption behaviors. Indeed, TikTok is currently on track to reach 1.5 billion users this year, while short-form video is also the fastest growing content format on both YouTube and Instagram, meaning that the lessons you learn here are likely universal, at least to some degree.

If you’re looking to optimize your TikTok approach, it’s worth taking the time to tune in. Each episode is less than 5 minutes long, and even if you feel confident that you know what’s what in the app, there are always a few notes and pointers that can help to get you thinking.

Also, the great Emily Zugay endorses it. Kind of.

Hard to say no after a glowing review like that.

You can check out the episodes above or on the TikTok for Business profile.

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17 Content Options for Each Stage of the Sales Journey [Infographic]

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17 Content Options for Each Stage of the Sales Journey [Infographic]

Looking to formulate a better content strategy for 2023?

This will help – the team from Orbit Media has put together a listing of 17 content formats, and where they fit within the sales funnel which could provide some inspiration for your planning.

There are some good pointers here, with specific approaches that you can take at each stage of the journey.

Check out the full listing below – while you can read more on the Orbit Media website.

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Meta Soars by Most in Decade, Adding $100 Billion in Value

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Meta Soars by Most in Decade, Adding $100 Billion in Value

Correction: February 2, 2023 This article has been revised to reflect the following correction: An earlier version of this article misstated how much Meta expected to spend on its deal with the virtual reality start-up Within. It is $400 million, not $400 billion. Meta’s stock surged on Thursday …

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Twitter’s Cancelling Free Access to its API, Which Will Shut Down Hundreds of Apps

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Twitter’s Cancelling Free Access to its API, Which Will Shut Down Hundreds of Apps

Well, this is certainly problematic.

Twitter has announced that, as of February 9th, it’s cutting off free access to its API, which is the access point that many, many apps, bot accounts, and other tools use to function.

That means that a heap of Twitter analytics apps, management tools, schedulers, automated updates – a range of key info and insight options will soon cease to function. Which seems like the sort of thing that, if you were Twitter, you’d want to keep on your app.

But that’s not really how Twitter 2.0 is looking to operate – in a bid to rake in as much revenue as absolutely possible, in any way that it can, Twitter will now look to charge all of these apps and tools. But most, I’d hazard a guess, will simply cease to function.

The bigger business apps already pay for full API access – your Hootsuite’s and your Sprout Social’s – so they’ll likely be unaffected. But it could stop them from offering free plans, which would have a big impact on their business models.

The announcement follows Twitter’s recent API change which cut off a heap of Twitter posting tools, in order, seemingly, to stop users accessing the platform through a third-party UI. 

Now, even more Twitter tools will go extinct, a broad spread of apps and functions that contribute to the real-time ecosystem that Twitter has become. Their loss, if that’s what happens, will have big impacts on overall Twitter activity.

On the other hand, some will see this as another element in Twitter’s crackdown on bots, which Twitter chief Elon Musk has made a personal mission to eradicate. Musk has taken some drastic measures to kill off bots, some of which are having an impact, but Musk himself has also admitted that such efforts are reducing overall platform engagement

This, too, could be a killer in this respect

It’ll also open the door to Twitter competitors, as many automated update apps will switch to other platforms. This relates to things like updates on downtime from video games, weather apps, and more. There are also tools like GIF generators and auto responders – there’s a range of tools that could now look for a new home on Mastodon, or some other Twitter replicant. 

In this respect, it seems like a flawed move, which is also largely ignorant of how the developer community has facilitated Twitter’s growth. 

But Elon and Co. are going to do things their own way, whether outside commentators agree or not – and maybe this is actually a path to gaining new Twitter data customers, and boosting the company’s income. 

But I doubt it.

If there are any third-party Twitter apps that you use, it’ll be worth checking in to see if they’re impacted before next week.



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