SOCIAL
Meta Looks to Pitch Next-Gen Ray Ban Stories Glasses to Live Stream Creators

Meta could be making a big pitch to live-streamers with the next iteration of its Ray Ban Stories glasses, based on the latest leaks on new features that are set to be added to the device.
According to a new report from Lowpass, the next version of Meta’s camera-equipped glasses will enable the wearer to stream video directly to Facebook and/or Instagram, while it’ll also include functionality to let viewers speak to you as you stream.
As per Lowpass:
“Live streamers will be able to directly communicate with their audience, with the glasses relaying comments via audio over the built-in headphones. Meta has in the past leaned on Instagram influencers to promote Ray-Ban Stories, and this new feature could be a pretty big draw for that crowd.”
Indeed, many streamers now wander the streets with their phone on a hand-held gimbal, and comments coming through a device speaker. Streamers are incentivized to interact with comments, because users can donate money to have their comments read by an automated voice, increasing the likelihood of a reply.
In public situations, however, this can be problematic, because viewers can pay to have outlandish, and often offensive remarks read aloud. But if streamers could maintain that interaction, and its related revenue stream, via a private speaker, while still being able to interact with the world around them, that could be a big lure for streaming stars.
And more people are seeking to become streamers, following the lead of their favorite web celebrities, who are amassing large followings, and real income, via their live broadcasts. Youngsters growing up consuming this content will increasingly want to try it out for themselves, which could make this a key application for Meta’s smart glasses, if indeed it can enable such a process.
Which seems entirely possible. The current version of Ray Ban Stories already enables users to capture video and listen to music/answer calls via the device, so expanding such to streaming seems like an almost logical step. Technically, this will require some significant development, given the more advanced requirements of continuous video, but it could be the thing that ends up shifting a lot more units, and driving ongoing usage, which has been a major failing of the first version of the device.
Recent reports suggest that over 90% of the first wave of Ray Ban Stories users have since stopped using them, while overall sales have been significantly lower than Meta had expected.
The device is seemingly the precursor to Meta’s full-feed AR glasses, which are still in development, with Meta looking to establish a production pipeline that will eventually expand into that next stage.
But Ray Ban Stories, in itself, could have expanded use, and this new application, for direct streaming, could prove to be a significant pathway, if Meta can get it right.
Meta’s also working on improved privacy tools, as well as adaptive volume elements to improve the audio experience.
The updates may not make the next stage of camera-equipped glasses a must-have for the majority, as such, but simplified content creation, via direct broadcast streaming, and private comments, could be a valuable pathway to increased adoption.
SOCIAL
TikTok announces $1.5 bn deal to restart Indonesia online shopping business

TikTok has around a billion montly users and its growth among young people far outstrips its competitors – Copyright AFP/File SEBASTIEN BOZON
Chinese-owned short video app TikTok on Monday announced a $1.5 billion investment in GoTo group in a deal that would allow it to restart its online shop in Indonesia, the companies said in a statement.
Under the deal, TikTok Shop will be merged into GoTo’s Tokopedia, and TikTok will have a controlling stake in that entity.
“TikTok has committed to invest over US$1.5 billion in the enlarged entity over time, to provide future funding required by the business, without additional dilution to GoTo,” the Indonesian firm said.
“TikTok, Tokopedia and GoTo will transform Indonesia’s e-commerce sector, creating millions of new job opportunities over the next five years.”
“The strategic partnership will commence with a pilot period carried out in close consultation with and supervision by the relevant regulators,” GoTo said, adding that it expected the deal to close in 2024.
TikTok in October shut down its online shop in Indonesia, one of its biggest markets.
That came days after Southeast Asia’s largest economy banned sales on social media to protect millions of small businesses.
The regulation means social media firms cannot conduct direct transactions but only promote products on their platforms in Indonesia, the first country in the region to act against TikTok’s growing popularity as an e-commerce site.
Indonesia’s e-commerce market is dominated by platforms such as Tokopedia, Shopee and Lazada but TikTok Shop gained a significant market share since launching in 2021.
Indonesia, with 125 million users, is TikTok’s second-largest global market after the United States, according to company figures.
The Indonesian ban came after calls grew for regulation governing social media and e-commerce, with offline sellers seeing their livelihoods threatened by the sale of cheaper products on TikTok Shop and other platforms.
The regulation was yet another setback for TikTok, which has faced intense scrutiny in the United States and other nations in recent months over users’ data security and the company’s alleged ties to the Chinese government.
SOCIAL
TikTok spends $1.5B on Tokopedia JV to get around Jakarta social e-commerce ban

Just two months ago, ByteDance-owned TikTok abruptly closed its shopping platform in Indonesia to comply with surprise regulations from the Southeast Asian country’s government. Jakarta ordered social media companies like TikTok and Facebook to stop selling goods on their platforms, demanding a separation of social media and e-commerce services.
TikTok now seems to have found a way to revive its e-commerce dreams in Indonesia by spending billions to start a joint venture with Indonesian tech giant GoTo. On Monday, the two companies announced that TikTok Shop will now be available on GoTo’s Tokopedia platform.
“Tokopedia and TikTok Shop Indonesia’s businesses will be combined under the existing PT Tokopedia entity in which TikTok will take a controlling stake. The shopping features within the TikTok app in Indonesia will be operated and maintained by the enlarged entity,” TikTok said in a statement Monday.
TikTok will invest over $1.5 billion into Tokopedia, taking a 75% stake in the platform. GoTo will remain an ecosystem partner to Tokopedia and receive an “ongoing revenue stream from Tokopedia commensurate with its scale and growth,” but will not be required to continue funding the platform. Further funding from TikTok also won’t reduce GoTo’s remaining 25% stake.
Getting back into the Indonesian ecommerce market will be a win for TikTok. Indonesia, which is the platform’s largest market outside of the U.S., is key to Tiktok’s online shopping aspirations. In June, CEO Shou Zi Chew pledged to “invest billions in Indonesia and Southeast Asia over the next few years.”
ByteDance wants to replicate its Chinese e-commerce successaround the globe. Last year, consumers spent in China 1.41 trillion yuan ($196 billion) on products sold on Douyin, the version of TikTok for the Chinese market, The Information reported in January. ByteDance, through TikTok, is expanding its online shopping services in both Southeast Asia and the U.S. Yet the company is struggling to win over American consumers: The Information reported in August that U.S. shoppers are spending just $4 million a day, equivalent to $1.4 billion over a whole year, on goods sold on the social media platform. (TikTok officially launched TikTok Shop in the U.S. in September, though sellers have complained about a flood of low-quality products on the platform).
Before Indonesia imposed its ban in September, the country’s president, Joko Widodo, complained that social media platforms were threatening local micro-, small- and medium-sized enterprises. Government officials also accused TikTok of engaging in predatory pricing.
GoTo’s deal with TikTok means the Indonesian tech giant is giving up its majority ownership of Tokopedia . Tokopedia started in 2008 and grew to be one of Indonesia’s largest e-commerce platforms. The company merged with ride-hailing startup GoJek in 2021, becoming GoTo Group. The company debuted on Jakarta’s stock exchange in April last year.
Yet the company has struggled to wow investors since then. GoTo has yet to make a profit since becoming a public company. The tech firm reported 2.4 trillion Indonesian rupiah ($147 million) in net losses last quarter, significantly less than the 6.7 trillion rupiah ($428 million) it lost this time last year.
Investors do not appear to be thrilled by the news of GoTo’s TikTok partnership. Shares fell by over 19% by 2:30pm Indonesia time on Monday, erasing gains made late last week as rumors began to build of the new partnership.
SOCIAL
How to Train ChatGPT to Write in Your Brand’s Tone of Voice [Infographic]
![How to Train ChatGPT to Write in Your Brand’s Tone of Voice [Infographic] How to Train ChatGPT to Write in Your Brand’s Tone of Voice [Infographic]](https://articles.entireweb.com/wp-content/uploads/2023/12/1702266964_How-to-Train-ChatGPT-to-Write-in-Your-Brands-Tone.jpg)
Are you looking for ways to improve your ChatGPT output? Want to train it to write in a more unique tone of voice, in order to better suit your branding?
The Creative Marketer shares his ChatGPT prompt tips in this infographic. To enact these, add “Write like [INSERT CHARACTER]” at the start of your ChatGPT instructions.
TCM breaks things down into the following categories:
- Innocent
- Sage
- Explorer
- Ruler
- Creator
- Caregiver
- Lover
- Hero
- Everyman
- Magician
- Jester
- Outlaw
Check out the infographic for more information.
A version of this post was first published on the Red Website Design blog.
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