SOCIAL
Meta Outlines New Opportunities for Reels Creators via Facebook Stars Donations
As part of its announcement of expanded monetization options for creators earlier this week, Meta noted that it will be opening up its Facebook Stars creator donation process to all eligible creators ‘so that more people can start earning from their Reels, live, or VOD videos’.
Now, Meta has provided more insight into how Reels creators, specifically, will be able to earn Stars donations, which up till recently had only been available to gaming streamers in its apps.
As per Meta’s new outline, Reels creators who meet these new requirements will now be able to accept Stars donations for their Reels clips.
- Have maintained at least 1,000 followers over the last 60 days
- Are operating in one of the following markets: US, Philippines, Canada, Mexico, UK, Taiwan, Thailand, Indonesia, France, Peru, Malaysia, Brazil, India, Colombia, Italy, Spain, Germany, New Zealand, Portugal, Belgium, Chile, Australia, Argentina
- Complies with Meta’s Partner Monetization Policies and Content Monetization Policies
Meta reiterates that it’s planning to expand Stars on Reels to all creators using Stars in the coming months, but this is the current starting point for gaining access to the option.
In addition to this, and in order to help raise awareness of Stars as a donation option to support your favorite creators, Meta is also bringing back its Stars Fest event – ‘a month-long celebration that began June 15th and will run through July 15th to recognize Stars creators’.
“We’ll have a Stars sale, limited-time virtual gifts and badges for people who send more than 500 Stars, new educational content, a week of creator programming and a bonus opportunity that multiplies Stars earnings for select Stars on Reels creators.”
As part of this, Meta’s also launching a new #StarsEverywhere competition, which will give creators who start using Stars the chance to win $1,000 by adding the #StarsEverywhere hashtag to their posts during Stars Fest.
With Reels being the fastest-growing content format across Meta’s platforms, it’s keen to provide more opportunities for more creators posting Reels to the app, in order to better incentivize participation, and keep them from drifting off to TikTok instead. Which is why it’s also expanding its Facebook Reels Play bonus program to all US-based creators, and testing new ways for creators to earn money on both Instagram and Facebook with crossposted content.
“For instance, Reels crossposted from Instagram to Facebook may be eligible to earn revenue share from overlay ads on Facebook, which we are rolling out around the world in many markets, as well as for the Facebook Reels Play Bonus program.”
Meta will soon also enable creators to use its ‘Paid Partnerships with’ label for branded content on Facebook Reels, and allow sponsors to easily convert those clips into Branded Content Ads.
In combination, these could provide significant earnings potential for savvy Reels creators, and again, keep them from moving off to TikTok instead, which is the trending app of the moment, but doesn’t offer the same level of monetization as Meta and YouTube can, on a broader scale.
TikTok is still developing its monetization systems, and right now, this is a key weak point that Meta and YouTube are looking to exploit, which could eventually become a bigger problem for TikTok, if top stars realize that they would be better served focusing on their apps instead.
That’s not to say TikTok won’t work it out, but amid rising challenges, and creator frustration over shrinking payments, this will be a key battleground for social media dominance over the next year.
SOCIAL
Snapchat Explores New Messaging Retention Feature: A Game-Changer or Risky Move?
In a recent announcement, Snapchat revealed a groundbreaking update that challenges its traditional design ethos. The platform is experimenting with an option that allows users to defy the 24-hour auto-delete rule, a feature synonymous with Snapchat’s ephemeral messaging model.
The proposed change aims to introduce a “Never delete” option in messaging retention settings, aligning Snapchat more closely with conventional messaging apps. While this move may blur Snapchat’s distinctive selling point, Snap appears convinced of its necessity.
According to Snap, the decision stems from user feedback and a commitment to innovation based on user needs. The company aims to provide greater flexibility and control over conversations, catering to the preferences of its community.
Currently undergoing trials in select markets, the new feature empowers users to adjust retention settings on a conversation-by-conversation basis. Flexibility remains paramount, with participants able to modify settings within chats and receive in-chat notifications to ensure transparency.
Snapchat underscores that the default auto-delete feature will persist, reinforcing its design philosophy centered on ephemerality. However, with the app gaining traction as a primary messaging platform, the option offers users a means to preserve longer chat histories.
The update marks a pivotal moment for Snapchat, renowned for its disappearing message premise, especially popular among younger demographics. Retaining this focus has been pivotal to Snapchat’s identity, but the shift suggests a broader strategy aimed at diversifying its user base.
This strategy may appeal particularly to older demographics, potentially extending Snapchat’s relevance as users age. By emulating features of conventional messaging platforms, Snapchat seeks to enhance its appeal and broaden its reach.
Yet, the introduction of message retention poses questions about Snapchat’s uniqueness. While addressing user demands, the risk of diluting Snapchat’s distinctiveness looms large.
As Snapchat ventures into uncharted territory, the outcome of this experiment remains uncertain. Will message retention propel Snapchat to new heights, or will it compromise the platform’s uniqueness?
Only time will tell.
SOCIAL
Catering to specific audience boosts your business, says accountant turned coach
While it is tempting to try to appeal to a broad audience, the founder of alcohol-free coaching service Just the Tonic, Sandra Parker, believes the best thing you can do for your business is focus on your niche. Here’s how she did just that.
When running a business, reaching out to as many clients as possible can be tempting. But it also risks making your marketing “too generic,” warns Sandra Parker, the founder of Just The Tonic Coaching.
“From the very start of my business, I knew exactly who I could help and who I couldn’t,” Parker told My Biggest Lessons.
Parker struggled with alcohol dependence as a young professional. Today, her business targets high-achieving individuals who face challenges similar to those she had early in her career.
“I understand their frustrations, I understand their fears, and I understand their coping mechanisms and the stories they’re telling themselves,” Parker said. “Because of that, I’m able to market very effectively, to speak in a language that they understand, and am able to reach them.”Â
“I believe that it’s really important that you know exactly who your customer or your client is, and you target them, and you resist the temptation to make your marketing too generic to try and reach everyone,” she explained.
“If you speak specifically to your target clients, you will reach them, and I believe that’s the way that you’re going to be more successful.
Watch the video for more of Sandra Parker’s biggest lessons.
SOCIAL
Instagram Tests Live-Stream Games to Enhance Engagement
Instagram’s testing out some new options to help spice up your live-streams in the app, with some live broadcasters now able to select a game that they can play with viewers in-stream.
As you can see in these example screens, posted by Ahmed Ghanem, some creators now have the option to play either “This or That”, a question and answer prompt that you can share with your viewers, or “Trivia”, to generate more engagement within your IG live-streams.
That could be a simple way to spark more conversation and interaction, which could then lead into further engagement opportunities from your live audience.
Meta’s been exploring more ways to make live-streaming a bigger consideration for IG creators, with a view to live-streams potentially catching on with more users.
That includes the gradual expansion of its “Stars” live-stream donation program, giving more creators in more regions a means to accept donations from live-stream viewers, while back in December, Instagram also added some new options to make it easier to go live using third-party tools via desktop PCs.
Live streaming has been a major shift in China, where shopping live-streams, in particular, have led to massive opportunities for streaming platforms. They haven’t caught on in the same way in Western regions, but as TikTok and YouTube look to push live-stream adoption, there is still a chance that they will become a much bigger element in future.
Which is why IG is also trying to stay in touch, and add more ways for its creators to engage via streams. Live-stream games is another element within this, which could make this a better community-building, and potentially sales-driving option.
We’ve asked Instagram for more information on this test, and we’ll update this post if/when we hear back.
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