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Twitter Making ‘Branded Likes’ Available to All Advertisers in the App

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Twitter Making 'Branded Likes' Available to All Advertisers in the App

Twitter has announced that it will launch its Branded Likes ad option to all advertisers from next week, which will enable brands to create custom Like animations for their tweets to help improve engagement in the app.

As displayed in this example in a promotion for the recent ‘Scream’ movie, Branded Likes are stylized Like enhancements for specific tweets.

Though I’m not sure about Twitter’s point here, that people ‘unlike and re-like’ these custom animations just to see them again and again. That’s not untrue, but I don’t think there’s any metric for this – so while it might enhance engagement, you’ll have no way of tracking such activity within your campaign stats.

Still, it could be an interesting option – a higher end one, for sure, given the additional technical requirements at play. But it could provide another interactive option for your tweet promotions, which may help to improve recall and resonance for your messaging.

But yes, it could be pricey. Twitter was once charging $1 million for branded emoji hashtags around the Super Bowl, which is at the high, high end, but does provide some perspective on a similarly themed content option in the app.

Branded Like campaigns won’t be that much, but depending on your promotion, they could be costly, even if they do look cool.

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Twitter says that it’ll make Branded Likes available as an ad option to all advertisers in the US, UK and Japan from next week.



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How to Batch Create Your Social Media Content [Infographic]

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How to Batch Create Your Social Media Content [Infographic]

A key element of any effective social media marketing strategy is consistency, and posting at a regular enough rate to keep your audience engaged and interested in your brand and offerings.

But that’s generally easier said than done. Reading an advice post which says that you need to post every other day is one thing, but creating the actual content that’s required in order to align with that cadence is something else.

Because content creation takes time, time that small business owners, in particular, simply don’t have. At least, not regularly – which is why batch creation of your social posts, and scheduling them to go live throughout the week or month, can be a more effective way to maintain consistency, and tap into key events and opportunities.

Which is where this overview from the team at Giraffe Social Media may help. In the below graphic, the team from Giraffe has outlined a basic approach to batch content creation, which may seem obvious in many respects, but putting down a defined, set plan as to how you’re going to go about filling out your schedule can have big advantages.

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