SOCIAL
Meta Paints a Picture of an Idealistic Metaverse in New Future Planning Report

Meta has published a new report which looks at how its planned metaverse will help to facilitate more inclusion and opportunity, with the underlying technologies and concepts being built, from the ground up, by a more diverse set of creators and experts.
Which seems as much optimistic as factual, but nevertheless, the report also provides some interesting insight into Meta’s broad-reaching metaverse vision – or ‘the next chapter of the internet’, as Meta says.
Which is, indeed, broad-reaching, with Meta explaining that the metaverse that it sees will encapsulate several key interaction elements.
Of course, VR has been the main focus of Meta’s metaverse push, but the company actually groups all of its next-gen innovations and developments into the one bucket. Which is slightly confusing, but basically, Meta wants to claim ownership of the next stage by being the leader in all of these spaces.
Which also includes expanded collaboration with creators.
As per Meta:
“An array of technology companies are building products and experiences for the metaverse, and early versions of it already exist in the virtual universes of Fortnite and the photo filters on your smartphone.”
Yeah, those are very different experiences – Fortnite seems like a good proxy for what, seemingly, Meta envisions the metaverse becoming, a wholly digital environment, where users interact via avatar, and can travel between a range of different experiences in the app.
Photo filters? I mean, maybe.
“The metaverse will extend beyond that and include AR glasses that project digital information on the world around us like a heads-up display of a fighter pilot or your car windshield. And just as shopping is now a hybrid of online and offline, the metaverse will be a mixed reality that blends the digital and the physical.”
It’s an interesting conceptual overview, merging current use cases into this new environment. But whether all of these things will necessarily align remains to be seen.
A big part of its metaverse development, however, is ensuring participation from people that have ‘historically been excluded from the digital frontier’.
“As the metaverse begins to bloom, there’s a major power shift at play for creators as many find they’re less limited by the systems and structures of the past. Creators are developing new skills and monetizing more of their own intellectual property, as well as banding together and rewriting the rules of co-creation.”
That, in turn, Meta says, provides a platform for more people to create more meaningful experiences that are designed to be equitable, inclusive and empathetic.
“Ever the cultural pioneers, creators will play a critical role as a bridge to the metaverse for both people and brands.”

Again, a lot of this seems to be more hopeful projection than reality – but the hope, Meta says, is that the metaverse shift will provide more opportunities for creators from all walks of life to build their business, and career, around their passions in all-new ways.
Which may be true, though I don’t know that those opportunities are as within reach as Meta wants to suggest in this overview.
Regardless, Meta says that these considerations factor into how brands approach the metaverse shift, with Meta highlighting these specific elements:

By focusing on these elements, and exploring new ways to build in this new environment, that will help to unlock the full potential of the space.

I don’t know, I’m fairly skeptical about the impetus of the report, which looks to paint a utopian picture of what a theoretical metaverse might be. Because we know, based on past experiences, that no matter what you might hope, these visions generally don’t play out in this way.
You put a lot of people together in a room, and it’s not usually the best elements that are amplified, and while building towards hope, and the facilitation of such, is a noble approach, not sure that’s exactly how things are going to go in reality.
Or virtual reality – and all of this is also, theoretical, as the metaverse doesn’t yet exist.
It’s all theoretical fiction – in which case, it can be anything you want. Which is kind of what this report is all about.
You can check out Meta’s latest metaverse insights report here.
SOCIAL
TikTok spends $1.5B on Tokopedia JV to get around Jakarta social e-commerce ban

Just two months ago, ByteDance-owned TikTok abruptly closed its shopping platform in Indonesia to comply with surprise regulations from the Southeast Asian country’s government. Jakarta ordered social media companies like TikTok and Facebook to stop selling goods on their platforms, demanding a separation of social media and e-commerce services.
TikTok now seems to have found a way to revive its e-commerce dreams in Indonesia by spending billions to start a joint venture with Indonesian tech giant GoTo. On Monday, the two companies announced that TikTok Shop will now be available on GoTo’s Tokopedia platform.
“Tokopedia and TikTok Shop Indonesia’s businesses will be combined under the existing PT Tokopedia entity in which TikTok will take a controlling stake. The shopping features within the TikTok app in Indonesia will be operated and maintained by the enlarged entity,” TikTok said in a statement Monday.
TikTok will invest over $1.5 billion into Tokopedia, taking a 75% stake in the platform. GoTo will remain an ecosystem partner to Tokopedia and receive an “ongoing revenue stream from Tokopedia commensurate with its scale and growth,” but will not be required to continue funding the platform. Further funding from TikTok also won’t reduce GoTo’s remaining 25% stake.
Getting back into the Indonesian ecommerce market will be a win for TikTok. Indonesia, which is the platform’s largest market outside of the U.S., is key to Tiktok’s online shopping aspirations. In June, CEO Shou Zi Chew pledged to “invest billions in Indonesia and Southeast Asia over the next few years.”
ByteDance wants to replicate its Chinese e-commerce successaround the globe. Last year, consumers spent in China 1.41 trillion yuan ($196 billion) on products sold on Douyin, the version of TikTok for the Chinese market, The Information reported in January. ByteDance, through TikTok, is expanding its online shopping services in both Southeast Asia and the U.S. Yet the company is struggling to win over American consumers: The Information reported in August that U.S. shoppers are spending just $4 million a day, equivalent to $1.4 billion over a whole year, on goods sold on the social media platform. (TikTok officially launched TikTok Shop in the U.S. in September, though sellers have complained about a flood of low-quality products on the platform).
Before Indonesia imposed its ban in September, the country’s president, Joko Widodo, complained that social media platforms were threatening local micro-, small- and medium-sized enterprises. Government officials also accused TikTok of engaging in predatory pricing.
GoTo’s deal with TikTok means the Indonesian tech giant is giving up its majority ownership of Tokopedia . Tokopedia started in 2008 and grew to be one of Indonesia’s largest e-commerce platforms. The company merged with ride-hailing startup GoJek in 2021, becoming GoTo Group. The company debuted on Jakarta’s stock exchange in April last year.
Yet the company has struggled to wow investors since then. GoTo has yet to make a profit since becoming a public company. The tech firm reported 2.4 trillion Indonesian rupiah ($147 million) in net losses last quarter, significantly less than the 6.7 trillion rupiah ($428 million) it lost this time last year.
Investors do not appear to be thrilled by the news of GoTo’s TikTok partnership. Shares fell by over 19% by 2:30pm Indonesia time on Monday, erasing gains made late last week as rumors began to build of the new partnership.
SOCIAL
How to Train ChatGPT to Write in Your Brand’s Tone of Voice [Infographic]
![How to Train ChatGPT to Write in Your Brand’s Tone of Voice [Infographic] How to Train ChatGPT to Write in Your Brand’s Tone of Voice [Infographic]](https://articles.entireweb.com/wp-content/uploads/2023/12/1702266964_How-to-Train-ChatGPT-to-Write-in-Your-Brands-Tone.jpg)
Are you looking for ways to improve your ChatGPT output? Want to train it to write in a more unique tone of voice, in order to better suit your branding?
The Creative Marketer shares his ChatGPT prompt tips in this infographic. To enact these, add “Write like [INSERT CHARACTER]” at the start of your ChatGPT instructions.
TCM breaks things down into the following categories:
- Innocent
- Sage
- Explorer
- Ruler
- Creator
- Caregiver
- Lover
- Hero
- Everyman
- Magician
- Jester
- Outlaw
Check out the infographic for more information.
A version of this post was first published on the Red Website Design blog.
SOCIAL
Elon Musk reinstates far-right conspiracy theorist Alex Jones on X

Conspiracy theorist Alex Jones has been reinstated on X, formerly known as Twitter, by company owner Elon Musk – Copyright GETTY IMAGES NORTH AMERICA/AFP/File Joe Buglewicz
Elon Musk, the billionaire owner of X, on Sunday reinstated far-right conspiracy theorist Alex Jones on the social media platform, a year after vowing never to let him return.
Jones, who claimed that a December 2012 school shooting in Newtown, Connecticut that killed 20 children and six educators was a hoax, was banned from the platform — then still known as Twitter — in 2018 for violating its “abusive behavior policy.”
He was also sued by families of the victims of the Sandy Hook school shooting and ordered by a judge in the case to pay up more than a billion dollars in damages last year.
Musk had himself promised never to let the Infowars host back on the social media platform, which he bought last year for $44 billion.
But following a poll Musk conducted on X asking whether Jones should be reinstated, to which some two million users responded, he flipped that decision.
“I vehemently disagree with what he said about Sandy Hook, but are we a platform that believes in freedom of speech or are we not?” the SpaceX founder said on X.
But Shannon Watts, founder of the group Moms Demand Action group which pushes for tighter gun laws, said that “defamation is not free speech.”
Musk’s decision comes the same week that the Sandy Hook families commemorate the 11th anniversary of the December 14 shooting, which Jones alleged was staged to allow the government to crack down on gun rights.
Jones’ followers harassed the bereaved families for years, accusing parents of murdered children of being “crisis actors” whose children had never existed.
It also came a week after Musk had responded to advertisers pulling out of X because of far-right posts and hate speech, including an apparent endorsement by Musk himself of an anti-Semitic tweet.
Asked whether he would respond to the advertising exodus, Musk said in an interview with journalist Andrew Ross Sorkin that the advertisers could “go f*** yourself.”
Jones, who has a million followers on X, returned to the site with his first post re-tweeting Andrew Tate, the controversial former kickboxer facing rape and human trafficking charges in Romania, in which he hailed Jones’ “triumphant return”
US media reported that as of Sunday, the account of Jones’ controversial show Infowars was still banned.
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