SOCIAL
Instagram Launches Live Test of Native Post Scheduling in the App

It was spotted in the back-end code of the app a few weeks back, and now, Instagram has launched a live test of native scheduling in the app, with a limited group of users for now, but likely to be expanded sometime soon.
As you can see in this example, posted by @WFBrother, Instagram’s in-built post-scheduling option will be added to the advanced options in the post composer flow, with a new element that’ll enable you to set a date and time for the post to go live. Apparently, this will enable you to schedule both regular posts and Reels (no info on Stories).
That could be a handy update, providing an easy way to manage your IG posts while on the go – though, functionally, it doesn’t add anything new, as you’ve been able to schedule posts via Creator Studio since 2020.

But even so, having a native, in-app scheduling option, right in the composer flow, could be a great addition, helping you map out your IG posting plan at any time, while you’ll also be able to compose your posts using all of Instagram’s creation tools and options.
We asked Meta about native scheduling on IG, and it provided this brief statement:
“We are testing the ability to schedule content with a percentage of our global community.”
Not hugely in-depth, but you may actually have access to the option right now, in your Instagram app.
Or not. And if you don’t have it, it could well be coming soon, with initial testing likely to see good response in the app.
We’ll keep you updated on any progress.
SOCIAL
YouTube Adds New Analytics Cards, Simplifies its ‘Product Drops’ Feature

YouTube’s making some updates to its Product Drops feature within live streams, while it’s also adding some new analytics cards, and testing a new format for its TV app.
First off, on Product Drops. YouTube’s changing the requirements for Product Drops in live streams so that more creators will be able to include drops to highlight their items.
Up till now, Product Drops have only been available to creators who’ve connected their Shopify stores, or have access to Google Merchant Center, while creators have also had to plan Product Drops in advance, and schedule them via Live Control Room. But now, YouTube’s giving more creators more ways to access the feature.
As per YouTube:
“Any creators who have connected to their first party stores, or are participating in the YouTube Affiliate Program can set up Product Drops in the live control room on YouTube. This means that more creators will be able to use Product Drops to boost sales and engagement on their live streams.”
YouTube will also now enable creators to implement Product Drops at any time during a live stream, eliminating the pre-planned requirement.
“This will give creators more flexibility to react to the moment, and drive excitement in real time.”
YouTube says that many creators have seen good response to their Product Drops, with the interactive, engaging process helping to drive hype, and spark more response from viewers.
Product Drops are available via the Live Control Room in YouTube Studio. You can read more about how they work here.
YouTube’s also updating its Community Posts creation flow, in order to simplify the process, and ideally get more channels posting text-based updated in the app.
Community Posts remain a lesser element, though YouTube’s been working to make them a bigger focus throughout the year, by adding additional engagement elements like polls, quizzes, disappearing updates, and more.
Simplifying the creation process is another step in boosting awareness, and potentially driving more interaction with you YouTube audience.
YouTube’s also adding some new revenue analytics cards, including “Total Members” insights (which includes subscriber data) and “Where Members Joined From”, which will provide more insight into what’s driving channel growth.
YouTube’s also adding new data on why users have canceled their membership within the insights tab in YouTube Analytics.

As you can see in this example, the new card will show the reasons why people have opted to stop their subscription to your channel, based on responses provided in the cancellation flow.
Finally, YouTube’s also experimenting with a new format for its TV app, which will make it easier to access different elements.

As you can see in this example, shared by 9t05Google, the new format will include bigger buttons to access different elements, and further customize your YouTube experience on the bigger screen.
Connected TV is the fastest growing viewer segment for YouTube, with more and more people now looking to consume YouTube content on their home TV set. As such, it makes sense for YouTube to roll out more updates aligned with big screen viewing in order to feed into this usage.
Some handy updates, across various elements, which are worth noting as you go about managing your YouTube presence.
SOCIAL
Musk regrets controversial post but won’t bow to advertiser ‘blackmail’

Elon Musk’s comments at the New York Times’ Dealbook conference drew a shocked silence – Copyright GETTY IMAGES NORTH AMERICA/AFP Slaven Vlasic
Elon Musk apologized Wednesday for endorsing a social media post widely seen as anti-Semitic, but accused advertisers who are turning away from his social media platform X of “blackmail” and said anyone who does so can “go fuck yourself.”
The remark before corporate executives at the New York Times’ Dealbook conference drew a shocked silence.
Earlier, Musk had apologized for what he called “literally the worst and dumbest post that I’ve ever done.”
In a comment on X, formerly Twitter, Musk on November 15 called a post “the actual truth” that said Jewish communities advocated a “dialectical hatred against whites,” which was criticized as echoing longtime conspiracy theory among White supremacists.
The statement prompted a flood of departures from X of major advertisers, including Apple, Disney, Comcast and IBM who criticized Musk for anti-semitism.
“I’m sorry for that tweet or post,” Musk said Wednesday. “It was foolish of me.”
He told interviewer Andrew Ross Sorkin that his post had been misinterpreted and that he had sought to clarify the remark in subsequent posts to the thread.
But Musk also said he wouldn’t be beholden to pressure from advertisers.
“If somebody’s gonna try to blackmail me with advertising, blackmail me with money?” Musk said. “Go fuck yourself.”
But the billionaire acknowledged that there were business implications to the advertiser actions.
“If the company fails… it will fail because of an advertiser boycott” Musk said. “And that will be what will bankrupt the company.”
Musk, who met with Israeli Prime Minister Benjamin Netanyahu during a visit to Israel earlier this week, insisted in the interview that he holds no discrimination against Jews, calling himself “philo-Semitic,” or an admirer of Judaism.
During the interview, Musk wore a necklace given to him by a parent of an Israeli hostage taken in the Hamas attack on October 7. The necklace reads, “Bring Them Home.”
Musk told Sorkin that the Israel trip had been planned earlier and was not an “apology tour” related to the controversial tweet.
SOCIAL
TikTok Encourages Creators To Make Longer Videos, With Focus On Ad Revenue 11/30/2023

A new report by The Information shows the company’s recent efforts to convince
creators to put out longer videos in order to provide more room for ad placements.
According to the …
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