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Meta Publishes New Study on the Importance of Maximizing Inclusion in Gaming [Infographic]

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Meta has published a new study which looks at how game developers should look to maximize inclusion within their projects, in order to cater to people of different genders and sexual orientation, which can both provide a more welcoming environment for all potential users, while also fostering more acceptance in society overall.

As explained by Meta:

“The ever-growing diversity of players worldwide presents a massive opportunity for game developers and games companies to more authentically represent society and the industry’s customer base. To make people feel included and comfortable – and position itself for long-term success – the gaming industry must meaningfully address representation and inclusion across several areas, including the games themselves, the industry composition and how games are marketed.”

Meta’s full 36-page study provides a range of key recommendations on how developers can maximize inclusion in their games, while Meta has also published the below infographic overview of the key findings.

And given the broader influence of gaming on web culture, it’s likely that many of these lessons and notes apply to more than just gaming alone.

Check out the overview below for more.

Meta gaming diversity study

Socialmediatoday.com

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Weird of the Week

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Weird of the Week

What happened when six doctors swallowed Lego heads for science, and the results of Santa’s DNA test. Plus, is Dolly Parton really recording an album with Slipknot?

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The Most Visited Websites in the World – 2023 Edition [Infographic]

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The Most Visited Websites in the World - 2023 Edition [Infographic]

Google remains the most-visited website in the world, while Facebook is still the most frequented social platform, based on web traffic. Well, actually, YouTube is, but YouTube’s only a partial social app, right?

The findings are displayed in this new visualization from Visual Capitalist, which uses SimilarWeb data to show the most visited websites in bubble chart format, highlighting the variance in traffic.

As you can see, following Facebook, Twitter and Instagram are the next most visited social platforms, which is likely in line with what most would expect – though the low numbers for TikTok probably stand out, given its dominance of modern media zeitgeist.

But there is a reason for that – this data is based on website visits, not app usage, so platforms like TikTok and Snapchat, which are primarily focused on the in-app experience, won’t fare as well in this particular overview.

In that sense, it’s interesting to see which social platforms are engaging audiences via their desktop offerings.

You can check out the full overview below, and you can read Visual Capitalist’s full explainer here.

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Cheeky branding wins (and missteps)

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Cheeky branding wins (and missteps)

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Branding and rebranding is getting more fun, here we look at some of cheekiest brands that have caught our eye – for the right and wrong reasons.



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