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Instagram Adds New Option to Embed User Profiles on Third-Party WebsItes



Instagram is adding another way to promote your Instagram presence outside the app, with a new option to embed a mini version of your Instagram profile on third-party sites.

Instagram profile embed

As you can see in this example, now, you’ll be able to link to an Instagram profile direct within a website, providing another way to connect through to a user, as opposed to specific content in the app.

As explained by Instagram chief Adam Mosseri:

“You’ve been able to embed an Instagram photo or Instagram video into a website for many years now. This extends on that idea and allows you to embed a miniature version of your Instagram profile on a website. Maybe you want to showcase your Instagram content on a website somewhere, or link to someone else’s.”

How useful that will be is hard to say. For many brands, you’d ideally want people to stay on your website, as opposed to filtering them off to Instagram, though it could be another way to encourage ongoing connection by referring visitors to your IG presence as well. You would also assume that most embeds, within the context of a blog post, would be relative to a specific reference image or video, as opposed to an entire profile, but there could be use cases and opportunities for the tool – and having more direct connection capacity in this respect is always beneficial.

One example might be referring people to influencers that your business has worked with, who showcase your products in their Instagram posts. Maybe, by connecting through to an IG account, that could act as a visual showcase to add to your website images, while also enhancing community connection – and thus reach – in the app.

There are various ways it could be used, though overall it does seem less valuable than post embeds.

Still, it’s another consideration. Instagram profile embeds are available to US users only at this stage.



Elon Musk in row with Zelensky over Russia ‘peace plan’



Billionaire Elon Musk has tweeted that he was buying English football club Manchester United, without providing any details as to whether he was serious or not

Billionaire Elon Musk. — © AFP/File Attila KISBENEDEK

US billionaire Elon Musk was embroiled in a social media spat with Ukrainian officials including President Volodymyr Zelensky on Monday over his ideas on ending Russia’s invasion.

Musk sparked the controversy on Twitter by proposing a peace deal involving re-running under UN supervision annexation referendums in Moscow-occupied Ukrainian regions, acknowledging Russian sovereignty over the Crimean peninsula and giving Ukraine a neutral status.

The Tesla and SpaceX founder created a poll to let his more than 107 million followers vote on the idea.

Zelensky responded with a Twitter poll of his own, asking: “Which @elonmusk do you like more?” with the options “One who supports Ukraine” and “One who supports Russia”.

Kyiv’s ambassador to Germany Andriy Melnyk replied bluntly: “My very diplomatic response (to Musk) is to get lost.”

Ukrainian presidential aide Mykhaylo Podolyak suggested a “better peace plan” under which Ukraine took back its territories including Crimea, Russia was demilitarised and denuclearised and “war criminals” faced an international tribunal.


Musk later said Moscow could announce a full mobilisation, leading to a “full war” where “death on both sides will be devastating” given Russia’s far larger population.

“Victory for Ukraine is unlikely in total war. If you care about the people of Ukraine, seek peace,” he wrote on Twitter.

Russian President Vladimir Putin has called on Ukraine to cease hostilities and negotiate after ordering a partial mobilisation to bolster his forces and threatening to use nuclear weapons.

Zelensky has said he will never negotiate with Russia as long as Putin remained its leader.

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